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Target—Consumer Electronics Shopping , June 2007

Published by: Retail Forward, Inc.

Published: Jun. 1, 2007 - 6 Pages


Table of Contents




Where Shoppers Spent the Most on Consumer Electronics/Computers in the Past Three Months


Distribution of Amounts Spent on Consumer Electronics/Computers in the Past Three Months


Reasons* Why Shoppers Spend the Most on Consumer Electronics/Computers at Target


Shopper Profile: Target Consumer Electronics/Computers Shoppers vs. All Shoppers

Abstract

Currently, Target’s share of shopper preference for CE products lags that of archrival Wal-Mart and CE specialist Best Buy by a substantial margin. On average, Target CE shoppers spend significantly less on CE products than all shoppers, according to TNS Retail Forward ShopperScape™. Target is taking steps, however, to establish itself as a bigger force in CE by expanding the electronics offer.

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