Indian Hypermarkets

Published by: Cygnus Business Consulting and Research

Published: Jun. 10, 2007 - 96 Pages

Table of Contents

Highlights

1. Introduction

2. Recent developments

3. Indian retail industry

3.1 Evolution of Indian retail industry

3.2 Industry features

3.3 Industry size

3.3.1 Unorganised Retail

3.3.2 Organised Retail

3.4 Categorisation of retailers on the basis of

3.4.1 Target Markets Served

3.4.2 Products Offered

3.4.3 Pricing Strategy

3.4.4 Promotional Focus

3.4.5 Distribution Method

3.4.6 Service Level

3.4.7 Ownership Structure

4. Hypermarkets in India

4.1 Definition

4.2 Market size

4.3 Structure

4.4 Cost structure

4.4.1 Purchase cost

4.4.2 Wages

4.4.3 Capital expenditure

4.4.4 Rentals

4.4.5 Working capital

4.4.6 Shrinkage

4.4.7 Cash Flow

4.4.8 Other income

4.4.9 Gross margins

4.5 Product categories

4.6 Market Players

4.6.1 RPG Group (Spencer’s Hyper)

4.6.2 Futures Group (Big Bazaar)

4.6.3 Reliance Retail

4.6.4 “More” from Aditya Birla group

4.6.5 Bharti Retail (Pvt) Ltd

4.6.6 Multinational Players

4.7 Mapping of Indian hypermarkets

5. Growth drivers

5.1 Economic development

5.2 Shift in income classes

5.3 Increasing consumer spending

5.4 Changing consumption basket

5.5 Changing demographics

5.6 Availability of quality real estate

5.7 Need for convenience

5.8 Availability of brands and merchandise

5.9 Promotional efforts and consumer awareness through media proliferation

6. Technology

6.1 Role of technology in retail

6.2 Applied technologies in hypermarkets

6.2.1 Supply Chain Management

6.2.2 Logistics Management

6.2.3 Inventory Management

6.3 Emerging technologies

6.3.1 CRM 6.3.2 OLAP

6.3.2 Systems Analysis and Program

6.3.3 Electronic shelf labeling

6.3.4 Preventing shoplifting, theft and pilferages

6.3.5 Customer service enhancement initiative

7. Major players

7.1 Existing players

7.1.1 Big Bazaar

7.1.2 Spencer’s Hyper

7.2 Emerging players

7.2.1 Bharti Retail

7.2.2 More.

7.2.3 Reliance Mart

8. Critical Success Factors

8.1 Location

8.2 Layout

8.3 Merchandise planning

8.4 Suitable offerings

8.5 Effective supply chain management

8.6 Product presentation /placement

8.7 Competitive pricing and other strategies

8.8 Market intelligence

8.9 Market promotion and traffic building

8.10 Technology upgradation

8.11 Customer satisfaction

8.12 Ability to attract and retain talent

8.13 Tier II and III cities penetration

8.14 Change in policies and regulations, including FDI in retailing

8.15 Alliances

9. Michael Porter’s 5-Force Analysis of the Industry

10. SWOT analysis

10.1 Strengths

10.2 Weaknesses

10.3 Opportunities

10.4 Threats

11.Outlook

Annexure I - Bibliography

Annexure II - Abbreivations

LIST OF FIGURES

Fig 3.1: Different phases in growth of organised retail

Fig 3.2: Market share: urban vs. rural

Fig 3.3: Indian retail industry scenario over years

Fig 3.4: Percentage share of different categories to organised sales

Fig 4.1: Service-price orientation of different store formats

Fig 4.2: Market share of hypermarkets in organised retail in India

Fig 4.3: Share of different product categories in a hypermarket

Fig 4.4: Cost structure of hypermarket operations

Fig 4.5: Product categories based on information dependency and personal involvement

Fig 4.6: Major hypermarkets & supermarkets in the main cities of India

Fig 5.1: Growth of GDP and disposable income

Fig 5.2: Trends in personal consumption expenditure across categories

Fig 5.3: Growing share population of economic age group

Fig 5.4: Evolution of Real Estate in Retail Sector in India

Fig 6.1: ECR Model

Fig 8.2: Sample store layout of typical Wal-Mart Supercenter Fig 9.1: Michael Porter’s 5-Force Analysis of Hypermarket Projects

Fig 11.1: Projected growth of hypermarket segment and organised retail.

List of Tables

Table 3.1: Organised retail restricted to top cities

Table 3.1: Distribution of organised retail in cities

Table 4.1: A comparative view of Indian and western hypermarkets

Table 4.2: Comparative study of hypermarket and other formats

Table 4.3: Products categories at Big Bazaar and Food Bazaar outlets

Table 5.1: Projected growth in income classes in India

Table 5.2: Malls development in the Tier I & Tier II Cities

Table 8.1: Loyalty programmes by hypermarkets

Abstract

• Indian hypermarkets constitute 1.99% of the total organised retail and the segment was estimated at INR7.28 billion during 2005-06, growing by 37.21% over 2004-05.
• Indian retail industry size was estimated at INR10,754.21 billion in 2005-06, out of which the organised retail contributed about 3.41% or INR366.21 billion.
• Indian hypermarket industry is more vibrant than ever, with major industry players vying for their share in the retail segment.

• Gain a thorough understanding - 5-force analysis of hypermarket projects.
• Acquire - the knowledge on applied and emerging technologies in hypermarkets.
• Win Business - having an insight into the dynamics of the industry and also the issues and challenges faced by the industry.

• Hyper mart Retail Chains
• Consultants in Retail Industry
• Real Estate Companies
• FMCG Companies
• Educational Institutions
• Corporate (retail)
• Banks and financial institutions

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