Online TV and VideoBeyond User-Generated Content

Published by: Informa Media and Telecom

Published: Jan. 1, 2007

Table of Contents

Staff

CHAPTER 1

EXECUTIVE SUMMARY

Top 3 online video countries by revenues (US$ million)

CHAPTER 2

FORECASTS

Online video services: Total revenues (US$ million)

Top 10 online video countries by revenues

Online video services: A la carte download and streaming revenues (US$ million)

Online video services: Revenue breakdown (2012)

Broadband subscriber numbers (000)

Top 5 broadband subscriber markets (000)

Broadband penetration of households (%)

Broadband subscriber numbers (000)

Broadband penetration of households (%)

Online video services: A la carte download and streaming revenues (US$ million)

Online video services: Subscription service revenues (US$ million)

Online video services total: A la carte + subscription (US$ million)

Total advertising revenues (US$ million)

Online advertising revenues (US$ million)

Online video services: Advertising revenues (US$ million)

Online video services ad revenues as a % of online ad revenues (%)

Online video services: Total revenues (US$ million)

Online video services: Annual revenue per broadband household (US$)

CHAPTER 3

OVERVIEW

Broadband growth

Top 10 countries by fixed broadband subscribers in 2006 and 2011

Intense competition

Free for how long?

Key reasons to download/stream full-length TV programmes on home PC

Key reasons for streaming/downloading video content on PC

The YouTube effect

YouTube downstream visits to TV entertainment sites

YouTube downstream visits to movie entertainment sites

Going it alone?

Hot property vs. fit to burst

Share of European households with at least one PC

Business models

Internet on-demand

Studio moves

Next step distribution

CHAPTER 4

MONETISING TV ONLINE

Overview

Legitimate video download services

Pirate vs. legitimate video download genres

Advertising

Major studios advertising costs by media (% of total)

YouTube

YouTube vs. Google Video: Worldwide minutes of use per visitor

Challenges

Hybrid

Popularity-based

Majors’ activity

Streaming vs. downloads

Device used to watch MovieLink downloads

Bridging the PC-TV Divide

Centralised models

Market development

History lesson

Releasing strategy and distribution windows

The value of shorts

CHAPTER 5

CONTENT

Overview

Traditional broadcaster activity

Content search

Methods of locating online video content in the US

Content providers

Comparison of Internet-based major movie download services (Nov 2006)

UK download-to-own and download-to-rent services

German download-to-own and download-to-rent services

French download-to-own and download-to-rent services

Other European download-to-own and download-to-rent services

Demographic profile of US visitors to YouTube in June 2006

Next generation distribution

CHAPTER 6

THE LEGAL MINEFIELD

Overview

Video hosting website metrics for three months ending May 2006

Legal action as leverage

Social networking websites ranked by market share of US visits (September 2006)

Demographic profile of visitors to select social networking sites for August 2006 (%)

The rights challenge

Sports rights

Appealing to advertisers

Next generation P2P

Breakdown of 676 stream related sites (December 2006)

The benefits of ‘getting clipped’

P2P TV players

Abstract

• Where is online TV and video best placed to make an impact?
• What broadband penetration patterns are emerging and how will these affect this key new sector?
• Can sufficient content be licensed to make legitimate services sufficiently compelling?
• Which business model already has a competitive edge that it can exploit?
• In which countries has online TV and video already made an impact?
• Who are the key players and what are their strategies for success?

• Use Online TV and Video and benefit from:
• Vital intelligence on business models and other important information on moves already being taken to monetize the UGC phenomenon
• Early-mover advantage - equip yourself with in-depth analysis of the nascent activity that is shaping the direction of this blossoming business, enabling you to track the sectors you’re already in and assess which emerging ones will provide you with new investment opportunities.

• Track trends and pinpoint opportunities with reliable forecasts for this pivotal new sector
• Find out how digital media is changing the broadcast and programme supply industries
• Study revenue distributions between advertising and download models
• Discover the new strategies and business models offering early promise in this nascent business
• Evaluate investment opportunities offered by previously inaccessible demographic groups
• Learn which of the emerging new technologies will offer the most profitable opportunities

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