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Product Strategies of Chinese STB IC Design House

Published by: Market Intelligence Center

Published: May. 28, 2007 - 23 Pages


Table of Contents



Table 1 Haier IC's STB IC Product Line-up

Table 2 HiSilicon's Digital Media IC Product Line-up

Table 3 Guoxin Science & Technology's STB IC Manufacturing Partners

Table 4 Guoxin Science & Technology's STB IC Product Line-up

Table 5 Fullhan Microelectronics' STB IC Product Line-up

Table 6 Image Silicon's STB IC Product Line-up

Table 7 Comparison of Chinese STB IC Design Houses

Table 8 Chinese STB IC Design Houses' Decoder Specifications

Table 9 Haier IC and Guoxin Science & Technology's Demodulator Specifications




Figure 1 Haier IC's STB IC Solutions

Figure 2 HiSilicon ACE Hi3110 Function Block

Figure 3 HiSilicon SPIKE Hi3560 Function Block

Figure 4 HiSilicon SPIKE Hi3560 Interface Architecture

Figure 5 Fullhan Microelectronics' FH86-series IC Function Block

Abstract

Digital TV services have been launched worldwide, and China has established several digital TV standards, including DMB-TH (terrestrial), DVB-C (cable), and DVB-S (satellite), as well as standards for the separation of a smart card from a set-top box. With an installed base of 340 million TV units, China is becoming a major set-top box market. Driving by increasing demand from the industry and supported by the Chinese government's policies, Haier IC, Guoxin Science & Technology, HiSilicon, Fullhan Microelectronics Celestial Semiconductor, and Image Silicon have made their foray into the set-top box IC market. In 2005, Haier IC's revenue reached 230 million RMB (US$30 million; US$1=7.7RMB); HiSilicon and Fullhan Microelectronics have developed H.264-comptible ICs. This report will analyze the development of these Chinese set-top box IC suppliers.

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