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Consumers' Product Feature Preferences in Greater China's LCD TV Market

Published by: Market Intelligence Center

Published: May. 7, 2007 - 9 Pages


Table of Contents


Chinese and Taiwanese Markets: Large LCD TVs Likely to Be Used in New Homes

Taiwanese Market: Desired Features in LCD TVs Include Multimedia Applications

Taiwanese Market: Webcam, Printer, Game Console Features Have Niche Value

Chinese Market: Internet Features Gaining Popularity

Chinese Market: Under-30 Demographic Prefers Direct Internet Access via TV

Chinese and Taiwanese Markets: Wireless A/V Signal Reception is Future Preference

Conclusion




Table 1 Taiwanese Market: Consumers' Future Preferences for LCD TV Features

Table 2 Chinese Market: Consumers' Future Preferences for LCD TV Feature

Table 3 Chinese and Taiwanese Markets: Consumers' LCD TV Usage Environment Preferences




Figure 1 Taiwanese Market: Consumers' Intended Location of LCD TVs by Product Size

Figure 2 Chinese Market: Consumers' Intended Location of LCD TVs by Product Size

Figure 3 Taiwanese Market: Preferred LCD TV Features in the Future and Prices Consumers Are Willing to Pay for These Features

Figure 4 Chinese Market: Preferred LCD TV Features in the Future and the Prices Consumers Are Willing to Pay for These Features

Abstract

As technology advances and prices fall, the LCD TV market is growing and is attracting a new wave of consumers. Understanding the purchasing behavior of these consumers will allow vendors to more effectively develop their market strategies. This report is based on analysis and comparisons of results of surveys conducted by MIC (Market Intelligence Center) on large-size LCD TV consumers in urban areas in Taiwan and China. Topics discussed include locations where potential LCD TV buyers intend to put their new LCD TVs, and consumers' future preferences for LCD TV features and the LCD TV usage environment.

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