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Consumers' Brand Preferences in Greater China's LCD TV Market

Published by: Market Intelligence Center

Published: May. 17, 2007 - 14 Pages


Table of Contents



Table 1 Taiwanese Market: Target LCD TV Brands of Consumers' Intended Purchase

Table 2 Chinese Market: Target LCD TV Brands of Consumers' Intended Purchase




Figure 1 Taiwanese Market: LCD TV Brand Image Ranking

Figure 2 Chinese Market: LCD TV Brand Image Ranking

Figure 3 Taiwanese Market: LCD TV Brand Status and Price Reasonableness

Figure 4 Taiwanese Market: LCD TV Brand Status and Price Reasonableness for Brands Other than Sony and Panasonic

Figure 5 Taiwanese Market: LCD TV Brand Status and Likelihood of Purchase

Figure 6 Taiwanese Market: LCD TV Brand Status and Likelihood of Purchase for Brands Other than Sony and Panasonic

Figure 7 Chinese Market: LCD TV Brand Status and Price Reasonableness

Figure 8 Chinese Market: LCD TV Brand Status and Likelihood of Purchase

Figure 9 Taiwanese Market: Factors Influencing Different Income Groups' Classification of Brands as High-end

Figure 10 Chinese Market: Factors Influencing Different Income Groups' Classification of Brands as High-end

Abstract

As technology advances and prices fall, the LCD TV market is growing and is attracting a new wave of consumers. Understanding the purchasing behavior of these consumers will allow vendors to more effectively develop their market strategies. This report is based on analysis and comparisons of results of surveys conducted by MIC (Market Intelligence Center) on large-size LCD TV consumers in urban areas in Taiwan and China. Topics discussed include target brands of intended purchases, brand image, brand positioning, and factors in consumers' brand evaluation.

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