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Toshiba, Sony, and Panasonic's Strategies in the Chinese LCD TV Market

Published by: Market Intelligence Center

Published: Mar. 30, 2007 - 16 Pages


Table of Contents



Table 1 Comparison of Toshiba's 37-inch LCD TV Specifications in China

Table 2 Sony's BRAVIA LCD TV Series

Table 3 Comparison of Sony's 32-inch LCD TV Specifications in China

Table 4 Comparison of Panasonic's 32-inch LCD TV Specifications in China

Table 5 Toshiba, Sony, Panasonic's LCD TV Product Positioning in China

Table 6 Toshiba, Sony, Panasonic's LCD TV Prices in China

Figure 1 Toshiba's LCD TV Product Line-up in China by Size and Launch Date

Figure 2 Toshiba's LCD TV Product Line-up in China by Price and Size

Figure 3 Sony's LCD TV Product Line-up in China by Size and Launch Date

Figure 4 Sony's BRAVIA LCD TVs in China by Price and Size

Figure 5 Panasonic's LCD TV Product Line-up in China by Size and Launch Date

Figure 6 Panasonic's LCD TV Product Line-up in China by Price and Size

Abstract

Japanese brand names have always positioned themselves in the high-end segment of the Chinese color TV market, and they have chosen to do the same with the emerging LCD TV market in China. Toshiba, Sony, and Panasonic are currently the three major Japanese players in the Chinese LCD TV market. While the sequence by market share size is Toshiba, Sony, and Panasonic, Sony has the most vigorous growth in market share. This report will analyze the LCD TV strategies of these three brand-name players in China.

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