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Published by: Mintel International Group Ltd.
Published: May. 1, 2007 - 67 Pages
Table of Contents
- Issues in the Market
- Key issues
- Definitions
- Market in Brief
- More drivers and a growing car parc fuel demand
- Market grows in size, but performance is still lacklustre
- Figure 1: Illustration of NWP and outgoing payments vs the underwriting result for the business and domestic market, 1994-2006
- The claims performance also worsened in 2006
- Figure 2: Total number of private motor insurance claims and claims frequency, 1996-2006
- Key underwriters
- Direct insurers take business away from independent intermediaries
- Figure 3: Motor insurance distribution trends, 1992-2006
- Some 50% of adults have comprehensive motor cover
- Online arrangement of car insurance has risen rapidly
- Motorists are less likely to ‘just renew’
- Broader Market Environment
- Key points
- Spending power will slow slightly
- Figure 4: PDI and consumer expenditure, 1996-2012
- Savings ratio will increase from 2006 onwards
- Population rises among the 45-54s
- Figure 5: UK adult population trends, 1996-2011
- Internet penetration appears to have peaked
- Figure 6: British Internet penetration, at home/work/place of study or elsewhere, 2002-06
- Internal Market Environment
- Key points
- New car registrations have slowed
- Figure 7: UK new car registrations, 1995-2008
- Car parc is now over 31 million vehicles
- Figure 8: UK car parc, 1995-2012
- There are over 33 million driving licence holders in the UK
- Figure 9: Full driving licence holders, by gender, 1975-2005
- Almost 80% of households have at least one car
- Figure 10: Household ownership of cars, 1998-2006
- Competitive Context
- Comprehensive or non-comprehensive?
- Figure 11: Proportion of cars covered with comprehensive and non-comprehensive cover, 1995-2005
- Strengths and Weaknesses in the Market
- New opportunities will materialise for providers
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but trading conditions are likely to remain difficult
- Market Size and Forecast
- Key points
- Profitability is still elusive
- Figure 12: UK motor insurance revenue account for all business and domestic market, incorporating investment income, 1994-2006
- Market deficit remains a concern
- Figure 13: Illustration of NWP and outgoing payments vs the underwriting result for the business and domestic market, 1994-2006
- Rates have fallen in real terms
- Figure 14: Domestic motor insurance exposure, gross written premiums and average premium rates, at current and constant prices, 2000-06
- There are around 27 million policies in force
- Figure 15: Estimate of the number of live motor insurance policies, 2007
- Forecast
- Figure 16: Forecast of private motor insurance market, 2006-12
- NWPs will increase - but so will Outgoing payments.
- Factors used in the forecast
- Claims Performance and Pricing
- Key points
- Claims frequency starts to rise again
- Figure 17: Total number of private motor insurance claims and claims frequency, 1996-2006
- Net claims cost the industry £6.2 billion in 2005
- Figure 18: Value of claims in the domestic motor insurance sector, 1995-2005
- Average motor theft claim surpasses £1,500
- Figure 19: Motor theft claims, by volume, cost, and average claim, 1995-2006
- Rise in bodily injury claims
- Figure 20: Number and average cost of bodily injury claims, 2000-05
- Comprehensive rates rose in the last quarter of 2006
- Figure 21: AA’s British Insurance Premium Index, July 1994-January 2007
- Market Share
- Key points
- Slight increase in concentration
- No change in the top three
- Figure 22: Top 20 insurers for private motor risks, by GWP, 2005
- Companies and Products
- Key points
- The two ‘super-insurers’ dictate pricing strategies
- Profiles
- RBS
- Aviva
- Zurich Financial Services
- Royal & SunAlliance
- Fortis
- Brand Communication and Promotion
- Key points
- Advertising is central in the battle for motor insurance customers
- More spent on insurance advertising than any other sector
- Figure 32: Advertising expenditure for financial sectors, 2002-06
- Nearly £180 million allocated to car insurance promotion in 2006
- Figure 33: Annual advertising expenditure for insurance sectors, 2002-06
- Direct mail and TV dominate
- Figure 34: Motor insurance advertising expenditure, by media outlet, 2006
- Direct Line is once again the top advertiser
- Figure 35: Top motor insurance advertisers, 2002-06
- Channels to Market
- Key points
- Background to the ‘direct revolution’
- The changing distribution balance in detail
- Figure 36: Motor insurance distribution trends, 1992-2006
- Direct me to the nearest insurer
- Figure 37: Distribution channel used to purchase motor insurance, 2001-07
- Online is the future
- Figure 38: Method used to arrange most recent motor insurance policy, 2001-07
- The Consumer - Product Ownership
- Key points
- Penetration of comprehensive cover reaches 50%
- Figure 46: Penetration of motor insurance, 2004-07
- Men and those aged 45-64 provide the core of comprehensive business
- Figure 47: Motor insurance coverage, by gender, age, socio-economic group and region, February 2007
- Part-time workers and those with low incomes tend to favour third party insurance
- Figure 48: Motor insurance coverage, by working status, gross annual household income and tenure, February 2007
- Waitrose shoppers opt for full cover
- Figure 49: Motor insurance coverage, by newspaper readership, new technology, Internet usage, daily commercial TV viewing and supermarket usage, February 2007
AbstractMotor insurance providers have realised over the last year that rates need to be pushed up in order to restore some equilibrium to the sector. The current stage of the underwriting cycle is such that strong competition has meant that premium prices have been suppressed and underwriting profitability has proved elusive. Market leaders Norwich Union and RBS Insurance have taken the decision to push through significant rate rises in order to lead the market in the right direction.
Claims costs have been on the rise and this has meant that insurers have been struggling to make money in this sector. Price is the central issue for drivers looking for a new policy and this is reflected by advertising straplines produced by the main insurers. The increasing use of online aggregator websites is also arguably contributing to the price-driven market where policies are highly commoditised and it is difficult to differentiate via product innovation
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