Trends in Leisure Activities Market Assessment 2007 : Market Research Report

Trends in Leisure Activities Market Assessment 2007

Published by: Key Note Publications Ltd

Published: May. 1, 2007 - 236 Pages

Executive Summary
1. Introduction
REPORT COVERAGE
DEFINITION
COICOP HEADINGS: COICOP Heading 9 (Recreation and Culture); Audio-Visual, Photographic and Information-Processing Equipment; Audio-Visual Equipment (Equipment for the Reception, Recording and; Reproduction of Sound and Pictures) — DG; Photographic and Optical Equipment (Photographic and Cinematographic Equipment and Optical Instruments) — DG; Information-Processing Equipment — DG; Recording Media — SDG; Repairs of Audio-Visual Equipment (Repair of Audio-Visual, Photographic and Information-Processing Equipment) — SER; Other Major Durables for Recreation and Culture; Major Durables for Outdoor Recreation — DG; Musical Instruments and Major Durables for Indoor Recreation — DG; Maintenance of Other Major Durables (Maintenance and Repair of Other; Major Durables for Recreation and Culture) — SER; Other Recreational Items and Equipment, Gardens and Pets; Games, Toys and Hobbies — SDG; Sports, Camping and Open-Air Recreation Equipment — SDG; Gardens, Plants and Flowers — NDG; Pets and Related Products — NDG; Veterinary and Other Services (Veterinary and Other Services for Pets) — SER; Recreational and Cultural Services; Recreational and Sporting Services — SER; Cultural Services — SER; Games of Chance — SER; Newspapers, Books and Stationery; Books — SDG; Newspapers and Periodicals — NDG; Miscellaneous Printed Matter — NDG; Stationery and Drawing Materials — NDG; COICOP Heading 11 (Restaurants and Hotels); Restaurants and Hotels; Restaurants, Cafés, etc. — SER
ACTIVITIES NOT COVERED IN THIS REPORT
2. Strategic Overview
MARKET DYNAMICS AND SEGMENTATION: Introduction; Socio-Economic Background
MARKET SIZE AND TRENDS: Table 1: UK Household Consumer Spending on; Leisure Activities by Sector — Current Prices; (£m and %), 2001-2006; Table 2: UK Household Consumer Spending on Leisure Activities by Sector — Chained Volume Measures,; Reference Year 2003 (£m and %), 2001-2006; Figure 1: UK Household Consumer Spending; on Leisure Activities — Current Prices and Chained Volume Measures, Reference Year 2003 (£m), 2001-2006
COMPETITIVE STRUCTURE: Audio-Visual, Photographic and Information-Processing; Equipment; Audio-Visual Equipment (Equipment for the Reception, Recording and Reproduction of Sound and Pictures); Photographic and Optical Equipment (Photographic and Cinematographic Equipment and Optical Instruments); Information-Processing Equipment; Recording Media; Other Major Durables for Recreation and Culture; Major Durables for Outdoor Recreation; Musical Instruments and Major Durables for Indoor Recreation; Other Recreational Items and Equipment, Gardens and Pets; Games, Toys and Hobbies; Sports, Camping and Open-Air Recreation Equipment; Gardens, Plants and Flowers; Pets and Related Products; Recreational and Cultural Services; Recreational and Sporting Services; Cultural Services; Games of Chance; Newspapers, Books and Stationery; Books; Newspapers and Periodicals; Miscellaneous Printed Matter; Stationery and Drawing Materials; Restaurants and Hotels; Restaurants, Cafés, etc.
ADVERTISING: Table 3: Total Main Media Advertising Expenditure; on Leisure Goods and Services by Sector (£000),; Years Ending December 2005 and 2006; Table 4: Main Media Advertising Expenditure; on Leisure Goods and Services by Sector; by Leading Advertiser (£000 and %),; Year Ending December 2006
THE CONSUMER: Table 5: Summary of Consumer Participation; in Selected Leisure Activities (% of adults), 2005/2006
MARKET FORECASTS: Table 6: Forecast UK Household Consumer Spending; on Leisure Activities — Current Prices; (£m and %), 2007-2010; Table 7: Forecast UK Household Consumer Spending; on Leisure Activities — Chained Volume Measures,; Reference Year 2003 (£m), 2007-2010
3. Audio-Visual Equipment, etc.
BACKGROUND
MARKET SIZE: Table 8: UK Household Consumer Spending on Audio-Visual, Photographic and Information-Processing Equipment; by Subsector — Current Prices (£m and %), 2001-2006; Table 9: UK Household Consumer Spending on Audio-Visual, Photographic and Information-Processing Equipment; by Subsector — Chained Volume Measures,; Reference Year 2003 (£m and %), 2001-2006; Figure 2: UK Household Consumer Spending on Audio-Visual, Photographic and Information-Processing Equipment; — Current Prices and Chained Volume Measures,; Reference Year 2003 (£m), 2001-2006
CONSUMER TRENDS: Use of the Internet
MARKETING ACTIVITY
ADVERTISING: Table 10: Main Media Advertising Expenditure; on Audio-Visual, Photographic and; Information-Processing Equipment by Subsector (£000),; Years Ending December 2005 and 2006
DISTRIBUTION
4. Leisure Equipment, Gardening and Pets
BACKGROUND
MARKET SIZE: Other Major Durables for Recreation and Culture; Table 11: UK Household Consumer Spending; on Other Major Durables for Recreation and Culture; by Subsector — Current Prices (£m and %), 2001-2006; Table 12: UK Household Consumer Spending; on Other Major Durables for Recreation and Culture; by Subsector — Chained Volume Measures,; Reference Year 2003 (£m and %), 2001-2006; Figure 3: UK Household Consumer Spending; on Other Major Durables for Recreation and Culture; — Current Prices and Chained Volume Measures,; Reference Year 2003 (£m), 2001-2006; Other Recreational Items and Equipment, Gardens and Pets; Table 13: UK Household Consumer Spending; on Other Recreational Items and Equipment,; Gardens and Pets by Subsector — Current Prices; (£m and %), 2001-2006; Table 14: UK Household Consumer Spending; on Other Recreational Items and Equipment,; Gardens and Pets by Subsector — Chained Volume Measures, Reference Year 2003 (£m and %), 2001-2006; Figure 4: UK Household Consumer Spending; on Other Recreational Items and Equipment,; Gardens and Pets — Current Prices and Chained Volume Measures, Reference Year 2003 (£m), 2001-2006
CONSUMER TRENDS: Video/PC Games; Gardening; Sports/Camping
MARKETING ACTIVITY
ADVERTISING: Table 15: Main Media Advertising Expenditure; on Other Major Durables for Recreation and Culture; by Subsector (£000), Years Ending December 2005 and 2006; Table 16: Main Media Advertising Expenditure; on Other Recreational Items and Equipment,; Gardens and Pets by Subsector (£000),; Years Ending December 2005 and 2006
DISTRIBUTION
5. Recreational and Cultural Services
BACKGROUND: Recreational and Sporting Services; Cultural Services and Attractions
MARKET SIZE: Table 17: UK Household Consumer Spending; on Recreational and Cultural Services by Subsector; — Current Prices (£m and %), 2001-2006; Table 18: UK Household Consumer Spending; on Recreational and Cultural Services by Subsector; — Chained Volume Measures, Reference Year 2003; (£m and %), 2001-2006; Figure 5: UK Household Consumer Spending; on Recreational and Cultural Services; — Current Prices and Chained Volume Measures,; Reference Year 2003 (£m), 2001-2006
CONSUMER TRENDS: Private Health Clubs and Gymnasia; Licensed Clubs; Pop and Rock Concerts; Theatre; Art Galleries
MARKETING ACTIVITY
ADVERTISING: Table 19: Main Media Advertising Expenditure; on Recreational and Cultural Services by Subsector (£000), Years Ending December 2005 and 2006
DISTRIBUTION
6. Newspapers, Books and Stationery
BACKGROUND
MARKET SIZE: Table 20: UK Household Consumer Spending; on Newspapers, Books and Stationery by Subsector; — Current Prices (£m and %), 2001-2006; Table 21: UK Household Consumer Spending; on Newspapers, Books and Stationery by Subsector; — Chained Volume Measures, Reference Year 2003; (£m and %), 2001-2006; Figure 6: UK Household Consumer Spending; on Newspapers, Books and Stationery; — Current Prices and Chained Volume Measures,; Reference Year 2003 (£m), 2001-2006
CONSUMER TRENDS
MARKETING ACTIVITY
ADVERTISING: Table 22: Main Media Advertising Expenditure; on Newspapers, Books and Stationery by Subsector; (£000), Years Ending December 2005 and 2006
DISTRIBUTION
7. Restaurants, Cafés, etc.
BACKGROUND
MARKET SIZE: Table 23: UK Household Consumer Spending; on Restaurants, Cafés, etc. — Current Prices; (£m and %), 2001-2006; Table 24: UK Household Consumer Spending; on Restaurants, Cafés, etc. — Chained Volume Measures, Reference Year 2003 (£m and %), 2001-2006; Figure 7: UK Household Consumer Spending; on Restaurants, Cafés, etc. — Current Prices; and Chained Volume Measures,; Reference Year 2003 (£m), 2001-2006
CONSUMER TRENDS: Restaurants
MARKETING ACTIVITY
ADVERTISING: Table 25: Main Media Advertising Expenditure; on Restaurants, Cafés, etc. (£000),; Years Ending December 2005 and 2006
DISTRIBUTION
8. An International Perspective
INTRODUCTION
THE AUDIO-VISUAL SECTOR
THE EU
9. PEST Analysis
POLITICAL FACTORS: Government Investment in Culture and the Arts; Department for Culture, Media and Sport Targets for 2007; The 2012 Olympic Games
ECONOMIC AND SOCIAL FACTORS: Gross Domestic Product; Table 26: Forecast UK Growth in Gross Domestic Product; in Real Terms (%), 2007-2011; Population; Table 27: The UK Population by Age and Sex; (000), 1971-2021; Marriage and Divorce Trends; Table 28: Marital Status of Men and Women; in Great Britain (%), 2004/2005; Table 29: Marital Status of the Population of Great Britain; (%, 000 and number), 2004/2005
TECHNOLOGICAL FACTORS
10. Consumer Dynamics
OVERVIEW: Table 30: Summary of Consumer Participation; in Selected Leisure Activities (% of adults), 2005/2006
AUDIO-VISUAL ENTERTAINMENT: Purchasing of CDs and DVDs; Table 31: Purchasing of Pre-Recorded CD Albums; in the Previous 12 Months (% of adults), 2005/2006; Table 32: Purchasing of Pre-Recorded DVDs; in the Previous 12 Months (% of adults), 2005/2006; Purchasing of Video/PC Games; Table 33: Purchasing of Consoles and Games; in the Previous 12 Months (% of adults), 2005/2006
GARDENING: Table 34: Visits to Garden Centres; in the Previous 12 Months (% of adults), 2005/2006
SPORTS AND OUTDOOR ACTIVITIES: Table 35: Experience of Camping; in the Previous 12 Months (% of adults), 2005/2006
OTHER RECREATIONAL, SPORTING AND CULTURAL ACTIVITIES: Private Health Clubs and Gymnasia; Table 36: Visits to Health Clubs; in the Previous 12 Months (% of adults), 2005/2006; Table 37: Visits to Gymnasia in the Previous 12 Months; (% of adults), 2005/2006; Licensed Clubs; Table 38: Visits to Licensed Clubs (Excluding Nightclubs); Once a Week (% of adults), 2005/2006; Pop and Rock Concerts; Table 39: Attendance at Pop or Rock Concerts; (% of adults), 2005/2006; Theatre; Table 40: Visits to the Theatre Once Every 2 to 3 Months; (% of adults), 2005/2006; Art Galleries; Table 41: Visits to Art Galleries or Art Exhibitions; (% of adults), 2005/2006
PURCHASING OF BOOKS: Hardback Books; Table 42: Purchasing of Hardback Books; in the Previous 12 Months (% of adults), 2005/2006; Paperback Books; Table 43: Purchasing of Paperback Books; in the Previous 12 Months (% of adults), 2005/2006
EATING OUT AT RESTAURANTS: Table 44: Eating Out in a Restaurant (in the Evening); in the Previous 12 Months (% of adults), 2005/2006
USE OF THE INTERNET: Table 45: Internet Access in the Previous 12 Months; (% of adults), 2006
11. Company Profiles
BRITISH SKY BROADCASTING GROUP PLC: Corporate Strategy; Strengths and Weaknesses; Product Development; Brand Development; Innovations; Advertising; Distribution; Profitability; Table 46: Financial Results for British Sky Broadcasting; Group PLC (£000 and %), Years Ending 30th June 2004-2006; Future Company Developments
CAMELOT GROUP PLC: Corporate Strategy; Strengths and Weaknesses; Product Development; Brand Developments; Advertising; Distribution; Profitability; Table 47: Financial Results for Camelot Group PLC; (£000 and %), Years Ending 31st March 2004-2006; Future Company Developments
DSG INTERNATIONAL PLC: Corporate Strategy; Strengths and Weaknesses; Product Development; Advertising; Distribution; Profitability; Table 48: Financial Results for DSG International PLC; (£000 and %), Years Ending 1st May 2004,; 30th April 2005 and 29th April 2006; Future Company Developments
EIDOS INTERACTIVE LTD (SCI ENTERTAINMENT GROUP PLC): Corporate Strategy; Brand Development; Strengths and Weaknesses; Product Development; Innovations; Advertising; Distribution; Profitability; Table 49: Financial Results for SCi Entertainment Group PLC (£000 and %), Year Ending 30th September 2004,; 39 Weeks Ending 30th June 2005 and; Year Ending 30th June 2006; Future Company Developments
EMAP PLC: Corporate Strategy; Strengths and Weaknesses; Product Development; Brand Development; Innovations; Advertising; Distribution; Profitability; Table 50: Financial Results for Emap PLC (£000 and %),; Years Ending 31st March 2004-2006; Future Company Developments
HMV GROUP PLC: Corporate Strategy; Strengths and Weaknesses; Product Development; Brand Development; Advertising; Distribution; Profitability; Table 51: Financial Results for HMV Group PLC (£000 and %),; Year Ending 24th April 2004, 53 Weeks Ending; 30th April 2005 and Year Ending 29th April 2006; Future Company Developments
JJB SPORTS PLC: Corporate Strategy; Strengths and Weaknesses; Brand Development; Advertising; Distribution; Profitability; Table 52: Financial Results for JJB Sports PLC (£000 and %),; 51 Weeks Ending 25th January 2004, 53 Weeks Ending; 30th January 2005 and Year Ending 29th January 2006; Future Company Developments
MANCHESTER UNITED LTD: Corporate Strategy; Strengths and Weaknesses; Brand/Product Development; Advertising; Distribution; Profitability; Table 53: Financial Results for Manchester United Ltd; (£000 and %), Year Ending 31st July 2004, 48 Weeks Ending 30th June 2005 and Year Ending 30th June 2006; Future Company Developments
THE RANK GROUP PLC: Corporate Strategy; Strengths and Weaknesses; Product Development; Brand Development; Advertising; Distribution; Profitability; Table 54: Financial Results for The Rank Group PLC; (£000 and %), Years Ending 31st December 2003-2005; Future Company Developments
VIRGIN ACTIVE/HOLMES PLACE: Corporate Strategy; Strengths and Weaknesses; Brand Development; Advertising; Distribution; Profitability; Table 55: Financial Results for Holmes Place Health Clubs Ltd; (£000 and %), Years Ending 31st December 2003-2005; Future Company Developments
WHITBREAD GROUP PLC: Corporate Strategy; Brand Development; Strengths and Weaknesses; Product Development; Advertising; Distribution; Profitability; Table 56: Financial Results for Whitbread Group PLC; (£000 and %), 53 Weeks Ending 4th March 2004,; Year Ending 3rd March 2005 and; Year Ending 2nd March 2006; Future Company Developments
WH SMITH PLC: Corporate Strategy; Strengths and Weaknesses; Brand Development; Product Development; Advertising; Distribution; Profitability; Table 57: Financial Results for WH Smith PLC (£000 and %),; Years Ending 31st August 2005 and 2006; Future Company Developments
WYEVALE GARDEN CENTRES LTD: Corporate Strategy; Strengths and Weaknesses; Brand/Product Development; Advertising; Distribution; Profitability; Table 58: Financial Results for Wyevale Garden Centres Ltd (£000 and %), Year Ending 28th December 2003,; 53 Weeks Ending 2nd January 2005 and; Year Ending 1st January 2006; Future Company Developments
12. The Future
INTRODUCTION: Figure 8: Forecast UK Household Consumer Spending; on Leisure Activities — Current Prices and Chained Volume Measures, Reference Year 2003 (£m), 2007-2010
AUDIO-VISUAL, PHOTOGRAPHIC AND
INFORMATION-PROCESSING EQUIPMENT: Overview; Table 59: Forecast UK Household Consumer Spending; on Audio-Visual, Photographic and Information-Processing Equipment — Current Prices (£m and %), 2007-2010; Audio-Visual Equipment
LEISURE EQUIPMENT, GARDENING AND PETS: Overview; Other Major Durables for Recreation and Culture; Table 60: Forecast UK Household Consumer Spending; on Other Major Durables for Recreation and Culture; — Current Prices (£m and %), 2007-2010; Other Recreational Items and Equipment, Gardens and Pets; Table 61: Forecast UK Household Consumer Spending; on Other Recreational Items and Equipment,; Gardens and Pets — Current Prices (£m and %), 2007-2010; Games, Toys and Hobbies
RECREATIONAL AND CULTURAL SERVICES: Overview; Table 62: Forecast UK Household Consumer Spending; on Recreational and Cultural Services; — Current Prices (£m and %), 2007-2010; Recreational and Sporting Services; Cultural Services; Games of Chance
NEWSPAPERS, BOOKS AND STATIONERY: Overview; Table 63: Forecast UK Household Consumer Spending; on Newspapers, Books and Stationery; — Current Prices (£m and %), 2007-2010; Newspapers; Books; Stationery
RESTAURANTS, CAFÉS, ETC.: Overview; Table 64: Forecast UK Household Consumer Spending; on Restaurants, Cafés, etc. — Current Prices; (£m and %), 2007-2010; Takeaways
13. Consumer Confidence
METHODOLOGY
KEY FINDINGS THIS QUARTER
THE WILLINGNESS TO BORROW: Confidence Improves; Table A: The Average Amount Consumers Are Willing; to Borrow in Order to Purchase Expensive Items; at Current and Constant November 2004 Prices; (£ and £bn), February 2006-2007; Willingness to Borrow Slips Slightly; Table B: The Number of Adults Willing to Borrow in Order; to Purchase Expensive Items (000 and %), February 2006-2007
SPENDING FROM SAVINGS: Slight Increase in Spending from Savings; Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items; at Current and Constant November 2004 Prices; (£ and £bn), February 2006-2007; Saving Grows in Relative Importance; Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007
14. Further Sources: General Sources; Government Publications; Other Sources; Bisnode Sources

Abstract

Leisure time is becoming increasingly important to consumers — if only because people are living in a time-poor society in which high employment levels leave little time for genuine relaxation.

The industry for leisure services and goods is highly geared towards maximising revenue from these more affluent, working consumers.

Many young people have high levels of personal disposable income (PDI), and falling birth rates also mean that the middle-aged have more money to dedicate to the leisure interests of fewer children. These two factors have had an impact on sales of toys and gadgets, in particular.

As well as the games market, this Market Assessment report reviews the sector for audio-visual, photographic and information-processing goods, which have thrived on account of strong consumer interest in the developing technology. The report examines the market for leisure services, including football, cinema, gardening and gambling. The company profile sections provide a close-up of developments in these sectors through analysis of the performance by such operators as Manchester United, Rank and Wyevale.

A trend across the review period — for a higher percentage of overall household expenditure to be dedicated towards leisure — is notable and ongoing. This has been underpinned by factors such as high employment levels, while the strength of the UK economy over the review period has supported consumer confidence to no small extent. In 2005, the boom period in terms of consumer spending came to an end, and an atmosphere of caution has now set in. This has affected some sectors of the leisure industry — for example, the audio-visual sector, in which consumers have deferred purchases of large-ticket items such as wide-screen television sets.

However, sectors that are thriving include recreational, sporting and cultural services. Whereas the audio-visual sector has seen strong price deflation, some price rises have been notable across the services sector, but this has not dissuaded many consumers from participation in such events as cinema, theatre, football and other sports. The book market is still on a healthy upward trend, with sales of such blockbusters as the Harry Potter series significantly driving up volumes. UK consumers are also inclined to eat out; in fact, the biggest sector in the leisure industry (as analysed in this report) is the restaurants sector.

Other sectors have been hit by shifts in technology use. The capacity for consumers to access information and entertainment via an increasing variety of channels is slowing growth in sectors such as newspapers and magazines. In terms of technology, increasing penetration of broadband Internet access across UK households, as well as more sophisticated mobile capability, is determining the way many media companies are now planning their future strategies. Many are keen to exploit the growing use of electronic media.

The outlook for future growth in the leisure sector is still one in which a growing percentage of household expenditure will be dedicated to leisure. There is much stimulation, in the form of technological advancements, to entice consumers to trade up in terms of personal electronics and games. Leisure spending in other areas — such as football, cinema, restaurants and outings — is also likely to remain priority.

This report also looks at consumer involvement in a number of leisure activities through analysis of Target Group Index (TGI) survey data, produced by BMRB International. The most popular leisure activities analysed included eating out in restaurants, visiting garden centres, and buying compact discs (CDs) and digital versatile discs (DVDs). With regard to sport, the most popular activity was walking or rambling. There are also a plethora of other sports that involve consumers, including more adventurous activities such as windsurfing and sailing. The leisure industry has been affected to some extent by the growth in cheap travel. More consumers are undertaking foreign adventure-style holidays, which can encourage them to invest in equipment, or further participation, at home. Restaurants are also gearing up towards more sophisticated provision, as the demand for more exotic cuisines — inspired through travel — becomes more apparent.

Many of the UK's major leisure companies continue to perform extremely strongly. Manchester United, the UK's leading football club, looks set for a strong future with the imminent expansion of broadcasting rights.

Media operators such as British Sky Broadcasting (BSkyB) are also consolidating a very robust position within the leisure industry.

Other companies are currently feeling the pressure of increased competition. The supermarkets' aggressive performance in terms of marketing leisure goods has recently had an impact on the sales of both HMV and WH Smith, among the leading high-street retailers for music and entertainment goods. Another major retail player, DSG International PLC, has also responded to competition by converting its Dixons high-street operation into an online business.

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Trends in Leisure Activities Market Assessment 2007

Table of Contents

Abstract