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Published by: Mintel International Group Ltd.
Published: May. 1, 2007 - 89 Pages
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Market breaks the £4 billion barrier
- Dip into the pool, not the gym
- Three main barriers to increasing participation
- Participation patterns becoming polarised
- Cost and convenience determine choice of venue
- Cardigans for goalposts
- Convenience and price create competitive advantage
- Innovation stimulating participation
- New media better than old
- Lessons for life
- The Olympic opportunity
- Internal Market Environment
- Key points
- Interest in sport
- Figure 1: Interest in named sports/pastimes, 2002-06
- Facility provision
- Figure 2: UK sports facility provision, 2006
- Facility provision increasing
- Playing fields - level or levelled?
- Sport in the media
- Television
- Figure 3: Most televised sports, 2002-06
- Internet
- Figure 4: Most-visited sports retail websites, 2006 and 2007
- Print media
- Figure 5: Leading sports magazines, by average net circulation per issue, 2005 and 2006
- Figure 6: Circulation performance of individual sports magazine sectors, 2005-06
- Participation initiatives
- Doing it for the kids
- Promotion
- I’m a celebrity, get me into it
- The ‘professional’ approach
- The Olympic effect
- Cost of the Games not just financial
- Broader Market Environment
- Key points
- Economic climate
- Figure 7: Trends in personal disposable income and consumer expenditure, 2002-12
- Incomes rise, but cost still an issue
- Membership fees buy financial security
- Demographic trends
- Age and gender
- Figure 8: Trends in the age structure of the UK population, by gender, 2002-12
- Chasing the grey jersey
- Socio-economic status
- Figure 9: Forecast adult population trends, by socio-economic group, 2002-12
- Lifestage
- Figure 10: Forecast adult population trends, by lifestage, 2002-12
- Growth market among the retired
- Convenience holds greater value for older participants
- Successful interventions include:
- Health of the nation
- Obesity
- Figure 11: Body mass index segments, by gender, age, socio-economic group, marital status, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN categories, technology usage, household size and car ownership, 2006
- Weight and slimming
- Figure 12: Adults who are trying to slim, by gender, age, socio-economic group, marital status, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN categories, technology usage, household size and car ownership, 2006
- Cigarettes and alcohol
- Figure 13: Trends in cigarette smoking, 2002-06
- Figure 14: Consumption of alcoholic drinks, 1999-2006
- Attitudes towards health and exercise
- Figure 15: Attitudes towards health and exercise, 2002-06
- Government policy
- Targeting health, society and the economy
- Policy initiatives
- School sport
- Available leisure time
- Figure 16: Amount of time spent on hobbies and sport on an average weekday, 2002-06
- Access to media
- Cable/satellite television
- Figure 17: UK multichannel TV penetration, by platform, 2001-06
- Internet/broadband Internet
- Figure 18: Internet access usage, 2002-06
- Competitive Context
- Key points
- Watching v. playing
- Figure 19: Most popular participation and spectator sports, 2006
- Figure 20: Interest in sport, by regular participation, occasional participation and paid attendance, 2006
- Figure 21: Consumer expenditure on selected leisure goods and activities, 2001-06
- Figure 22: Penetration of selected out-of-home leisure activities, 2002 and 2006
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- The recent past
- Figure 23: Regular or occasional participation in sport, 2002-06
- Regular or occasional participation in sports, by demographic sub group
- Figure 24: Regular or occasional participation in sports, by gender, age, socio-economic group, marital status, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN categories, technology usage, household size and car ownership, 2006
- Activity days involving regular participants
- Figure 25: Activity days involving regular participants*, 2002-06
- The here and now
- Figure 26: Estimated consumer expenditure on sports participation, 2002-12
- Demographic and economic factors
- Factors incorporated in the forecast
- Mintel foresight
- Olympics to ring the changes
- Sport against the clock
- Sport against the body clock
- The Consumer: Who Plays What? And How Often?
- Key points
- Frequency of participation
- Figure 27: Frequency of sports participation, February/March 2007
- Who plays? - Demographic analysis
- Most popular sports
- Figure 28: Participation in most popular sports (any frequency), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, February/March 2007
- Next most popular sports
- Figure 29: Participation in next most popular sports (any frequency), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, February/March 2007
- Cross-participation in sport
- Figure 30: Participation in sports (any frequency), by participation in most popular other sports (any frequency), February/March 2007
- Figure 31: Participation in sports (any frequency), by participation in next most popular other sports (any frequency), February/March 2007
- How often do we play?
- Classification of consumers by frequency of sports participation
- Figure 32: Classification of consumers, by frequency of sports participation, February/March 2007
- Figure 33: Classification of consumers, by frequency of sports participation, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, daily Internet usage, supermarket usage, mobile provider and TV reception, February/March 2007
- The Consumer: Where Do We Play?
- Key points
- Location of sports participation
- Figure 34: Sports participation, by location, February/March 2007
- Where do we play? - Demographic analysis
- Figure 35: Sports participation, by location, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, February/March 2007
- The Consumer: How Much Do We Pay To Play?
- Key points:
- Expenditure on sport
- Figure 36: Amount spent on membership and entry fees in the last 12 months, February/March 2007
- How much do we pay to play? - Demographic analysis
- Figure 37: Amount spent on membership and entry fees in the last 12 months, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, February/March 2007
- The Consumer: Are We Playing More Or Less?
- Key points
- Frequency of participation
- Figure 38: Frequency of sports participation compared with two years ago, February/March 2007
- Are we playing more or less? - Demographic analysis
- Figure 39: Frequency of sports participation compared with two years ago, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, February/March 2007
AbstractThis report tests the hypothesis that convenience is the key to future growth in sports participation. By convenience, we mean ease of access - this can be physical or geographical access, financial access or social or organisational access.
To do this, the report looks at current patterns of participation, identifies barriers to future expansion and assesses how individual sports are setting out to overcome such hurdles and maximise their appeal to existing and potential players alike. It examines how convenient sporting facilities are for the majority of the population, how affordable they are, and explores consumers’ behaviour and attitudes towards the sport they play.
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