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Consumer Preferences of the South Asians in the U.S. -- "Lifestyle and Entertainment" industry

Published by: Global Advertising Strategies, Inc.

Published: May. 7, 2007 - 24 Pages


Table of Contents


CONTENTS

METHODOLOGY

CONSUMER LIFESTYLE OVERVIEW

KEY FINDINGS

GRAPH ILLUSTRATIONS

CONCLUSIONS

ABOUT GLOBAL

Abstract

South Asian Americans spend nearly double the money that the mainstream consumers spend on entertainment products and services that make their lives easier and better: cable television, latest electronic gadgets, travel abroad, and education. The report offers a detailed analysis of brand prefences, cultural influences, and overall entertainment spend of the community.

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