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Sabinsa case study: successfully marketing weight-loss supplements

Published by: Datamonitor

Published: May. 8, 2007 - 4 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Sabinsa - Company background
Scientific studies have proved ForsLean's potential as a weight loss product
The key ingredient of ForsLean has widespread use in weight loss products
Sabinsa has invested in many scientific studies to provide proof of efficacy to ForsLean customers
The company's commitment to clinical and laboratory research enhances ForsLean's marketability
ForsLean has achieved sustainable growth since its 2001 launch
APPENDIX
Case study series
Methodology
Further reading


List of Figures


Figure 1: IMG novel advertising helps promote ForsLean's effectiveness

Abstract

Introduction

This report on Sabinsa forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Scope



Highlights



Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

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