The Apparel Industry's Top Seven Mega-trends - Management Briefing

Published by: just-style

Published: May. 31, 2007 - 15 Pages

Table of Contents

Introduction to the top trends 2007

A review of 2006’s trends

Savvy consumers shop better, smarter

Discount retailing: The proliferation will continue among brands, designers and retailers

Smart retailers and brands give consumers more options, more often

The plus-size market keeps growing

Line extensions are brand life support

Technology will divide apparel players into the winners and losers

Consumers love luxury at all costs

Trends for 2007

The tween and teen markets are growing in size and discretionary income

Innovation is a competitive advantage

Customisation of experience drives consumer traffic and loyalty

Online retailing is the format of choice for many consumers

Eco-friendly has moved from fad toward an expectation for many consumers

Private labels’ brands make headway in product mixes

China’s influence will continue to impact all areas of apparel

Abstract

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