Personal TV

Published by: IDATE

Published: Jun. 1, 2007 - 82 Pages

Table of Contents

1 Introduction

1.1 Personal TV: the next phase?

1.2 Methodology

Report objectives

Scope of analysis

Two main families of offers for personal TV

2 Main characteristics of personal TV offerings

2.1 Functionalities

Case studies: TiVO, Sky+

Functionalities offered

Proposed business model

Key figures and operator strategy

Available offer and level of deployment

Data on usage

Anticipated developments

2.2 Equipment and applications for personal TV

Various equipment configurations

Detailed analysis of personal TV technical components

2.3 Business models

Personal TV offerings associated with pay-TV

"Stand-alone" personal TV offerings

2.4 Anticipated developments

More enhanced personal TV offers

Towards more personalised TV consumption

Does personal TV profit from P2P?

Focus on offers from Veoh, OMN, Dave.tv, Joost, I'M and Babelgum, etc.

On the road to Digital Home Media Entertainment

Are we approaching a boom in mobile personal TV?

3 Development prospects in Europe

3.1 Market characteristics in 2006

Comparison with developments observed in the United States

3.2 Medium-term development prospects

Factors encouraging and hindering development

Medium-term market forecasts

3.3 Country profiles

France, Germany, Italy, Spain, Great Britain

Available offers and levels of deployment

Competition

Main player strategies

Medium-term forecasts in figures

Household penetration

Total market value

Abstract

The rise in VOD services and TV households equipped with PVRs, new generation set-top boxes and multimedia PCs (Media Centers) should, over the next few years, gradually make television less synonymous with linear programming or predefined television imposed on viewers by TV channel editors.

The world of TV should then gradually enter an era of personal programming, where viewers have control over the television they watch, choosing what to view and when they view it. And, with advances in portability and mobility, they should also soon be able to watch TV programmes wherever they want.

Issues involving the generalisation and democratisation of personal TV tools (rapid rise in TV viewed on demand) and the possible repercussions of evolutions in the TV sector towards this new paradigm (impact on the TV advertising market in particular) will raise certain questions about the development potential of this new market in Europe.

Key questions

• What solutions today offer viewers the benefits of personal TV functionalities?
• How quickly are the commercial offers in this area being deployed in Europe and what are the main characteristics?
• What exactly are the factors that encourage and hinder development of this new television paradigm?
• What revenues is personal TV likely to generate in Europe in 2012?

Who should read this report?

TV platform operators (satellite, cable, ADSL, etc.)

- Assess the development of rival services from the online universe
- Assess the revenues linked to the growth of personal TV in the medium term

TV channel operators - Media groups

- Acquire a general overview of the personal TV offering at the end of 2006
- Assess existing usages and the potential impact of personal TV on the television advertising market
- Understand the different components of the personal TV market and anticipate their development in the medium term

Internet companies

- Acquire a general overview of the personal TV offering at the end of 2006
- Understand the positioning and strategy of operators of PVR services aimed at the TV set
- Identify the development opportunities available with personal TV

Equipment manufacturers (consumer devices and computers)

- Learn what all the players are up to
- Assess the "stand-alone" market potential of personal TV in Europe

Investors and analysts

- Analyse personal TV’s competitive situation
- Anticipate upcoming trends and deals in the TV ecosystem

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