Online Entertainment Infrastructure

Published by: In-Stat

Published: May. 4, 2007 - 61 Pages

Table of Contents

Executive Summary

Online Entertainment Crosses the Chasm

The “Killer App” Of Television Is Television

Online Entertainment That Features TV Programming Will Not Take Place in a Vacuum, Six Vectors of Growth Need to be Managed

Technology Vector

Delivery System Vector

Retransmission Consent Agreements Further Complicate the Situation

Audience Vector

Content Vector

Advertising Vector

Business Vector

Workflows and End Points

Workflows Create the TV Content

End Points Consume the Content

Workflows Multiply as the Number of End Points Increases

The Evolution of Search and Social Networks Further Complicate Workflows

Search and Social Networks Plus TV Content Equals the Future

Six Steps Will Tie Social Networks and Search to TV Programs

Step One: Search with Advertising, both Online and Mobile

Step Two: Social Networks of Varying Types

Step Three: Social Networks and Fans Connect with Their Favorite TV Shows

Step Four: TV Networks Will Create Programming Influenced by Social Networks

Step Five: Online Entertainment Will Be Filtered Toward End Users

Step Six: Addressable Advertising Influenced by Search and Social Networks

TV Networks Gear Up to Produce TV Programs in a New Environment-Create Once, Output to Many

The Video Delivery Value Chain is Far Reaching and Complex

Pre-Production

Production

Post-Production

Packaging for Staging, Including Branding, Metadata, and DRM

Staging for Distribution

Interfacing With eCommerce Services, Such As Subscriptions, Pay-Per-View, Etc.

Setting up Links to Addressable Advertising

Online Promotion and Building the “Buzz”

Distribution of the Video to End Users with Addressable Advertising Linked In

Delivery Assurance and Quality Control Services

Monitoring, Tracking, and Reporting Usage

Life Cycle Management of the Video Content

Life Cycle Management of the Addressable Advertising Content

Reconciliation and Rationalization of Payments to all Parties

Ongoing Interactions of Feedback and Inputs from End-Users and Service Providers

Partners Must Be Chosen and Developed for Each Step of the Process

Workflow for Digital TV Production Needs to Account for all Eventual Users

The BBC’s Digital Media Initiative

Major League Baseball Advanced Media Delivers “Live” Content

NBC Universal and News Corp. Create a Web-Wide TV Service

Comcast to Participate

CBS Interactive Audience Network

Disney: ABC, ESPN, Disney.com

Content Delivery Networks and Online Publishers

Akamai

Limelight Networks

Internap Network Services and Vitalstream CDN

Level 3 Communications and Savvis CDN

Maven Networks

thePlatform

Brightcove, Inc.

Joost

Vibe Solutions Group PyroTV Personalizes Video Viewing

Portals on ISPs Will Compete with Google, MSN, AOL, Yahoo!

Synacor Makes a Web Portal a True “Home” Page

Regional Forecasts for the Online Entertainment Infrastructure

North America by Category

Europe by Category

Asia by Category

ROW by Category

Worldwide Summary by Category

Regional Value of All Categories Combined

Methodology

Related In-Stat Reports

List of Tables

Table 1. Sub-Segments of Technology, Delivery System, and Audience Growth Vectors

Table 2. Sub-Segments of Content, Advertising, and Business Model Growth Vectors

Table 3. Annual Value of Online Entertainment Infrastructure by Category, North America (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)

Table 4. Annual Value of Online Entertainment Infrastructure by Category, Europe (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)

Table 5. Annual Value of Online Entertainment Infrastructure by Category, Asia (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)

Table 6. Annual Value of Online Entertainment Infrastructure by Category, ROW (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)

Table 7. Annual Value of Online Entertainment Infrastructure by Category, Worldwide (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)

Table 8. Annual Value of All Categories Combined by Region (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)

List of Figures

Figure 1. Worldwide Annual Value of Hardware, Bandwidth, and Services for Online Entertainment (Worldwide Annual Value, US$ Millions, by Category)

Figure 2. Search Leads the Way for Internet Interactivity with Key Words Linked to Banner Ads and Click-Through Advertising

Figure 3. Social Networks Create an Additional “Value Added” Layer of Services

Figure 4. TV & Movie Producers Connect to Social Networks and Mine Search Databases

Figure 5. TV and Movies Produced with Inputs From Social Networks and Search Services

Figure 6. Diagram Showing the Interaction Among Social Networks, Search, TV and Movie Program Planning And Production, and Addressable Advertising

Figure 7. Diagram with Notations Indicating Relative Timing Of How Each Step In The Evolution Of TV On The Internet Is Likely To Occur

Figure 8. Staging Programming Content and Addressable Advertising Content for Distribution

Figure 9. Diagram Showing the New Workflow That is Emerging for Broadcast TV Services

Figure 10. Illustration Showing All the Likely Delivery Systems that Must be Supported for TV, Movie, and Addressable Advertising Content

Figure 11. Overview Diagram of Synacor’s Innovative Portal Solution

Figure 12. Annual Value of Online Entertainment Infrastructure by Category, North America (US$ in Millions)

Figure 13. Share of Total Value for Each Category Showing Trend Line, North America (Percent of Total Annual Value by Category)

Figure 14. Annual Value of Online Entertainment Infrastructure by Category, Europe (US$ in Millions)

Figure 15. Share of Total Value for Each Category Showing Trend Line, Europe (Percent of Total Annual Value by Category)

Figure 16. Annual Value of Online Entertainment Infrastructure by Category, Asia (US$ in Millions)

Figure 17. Share of Total Value for Each Category Showing Trend Line, Asia (Percent of Total Annual Value by Category)

Figure 18. Annual Value of Online Entertainment Infrastructure by Category, ROW (US$ in Millions)

Figure 19. Share of Total Value for Each Category Showing Trend Line, ROW (Percent of Total Annual Value by Category)

Figure 20. Annual Value of Online Entertainment Infrastructure by Category, Worldwide (US$ in Millions)

Figure 21. Share of Total Value for Each Category Showing Trend Line, Worldwide (Percent of Total Annual Value by Category)

Figure 22. Pie Chart Showing Relative Value of Each Category in 2006, Worldwide (US$ in Millions)

Figure 23. Pie Chart Showing Relative Value of Each Category in 2011, Worldwide (US$ in Millions)

Figure 24. Annual Value of All Categories Combined by Region (US$ in Millions)

Figure 25. Trend Line for Share of Total Value for All Categories Combined, by Region (Percent of Total Annual Value by Region)

Abstract

• The “big name” media companies will establish ascendant positions for Online Entertainment
• Bandwidth is the largest value category, with hardware holding onto a solid share
• Key growth opportunities will arise for vendors who provide value-added services, such as online publishing, asset management, distribution, and interfaces for billing and advertising services
• Online Entertainment services will be used as a “learning lab” that will help guide big name media companies to new opportunities with Pay-TV Video-on-Demand services
• Everything that is happening online will be mapped onto emerging mobile video services

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