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Product Innovation and Customer Targeting in Life and Pensions, Q1 2007Published by: Datamonitor Published: May. 1, 2007 - 13 Pages Table of Contents
AbstractIntroductionThis tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc. Scope Extensive research is conducted on the activities of 50 providers of life and pensions products, globally The developments are analyzed to identify the key global trends in product development and customer targeting Highlights Providing an income in retirement is currently the key area for product innovation. Increasing pressures are being felt by life companies due to the shifting demographic and growing competition in this market. New providers are seeing this as a key area for future growth and are entering the market Flexibility is the key theme for investments and product developments. Legislation across many markets is allowing broader classes of investment to be included in product wrappers and providers are taking advantage of these looser restrictions. Customer loyalty and retention is a major issue throughout the life and pensions industry. Improving cross-selling and boosting the number of products held by each customer is a useful tool for improving retention. Providers can adopt a mixture of service and product based strategies to try and boost product holdings Reasons to Purchase Understand and gain insight into product development in the global market Understand the motivations behind the product launches of your competitors Keep up to date with product innovations and learn from the developments made by your competitors Get Full Details About This Report >> |
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