Product Innovation and Customer Targeting in Asset Management, Q1 2007

Published by: Datamonitor

Published: May. 1, 2007 - 9 Pages

Table of Contents

The Roundup

Product Innovation

The Developments

Aviva

Barclays

Citigroup

Deutsche Bank

Prudential PLC

Sal Oppenheim

Santander

Société Générale

APPENDIX

Methodology

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

The Roundup

Product Innovation

The Developments

Aviva

Norwich Union launched European property fund to be managed by Morley (Product Innovation) - February 07

Barclays

Citigroup

Deutsche Bank

Prudential PLC

Jackson Launches Retail Mutual Funds (Product Innovation) - January 07

Sal Oppenheim

Sal. Oppenheim launched European real estate fund-of-funds (Product Innovation) - February 07

Santander

Santander Asset Management creates Santander Asset Management UK (Product Innovation) - January 07

Santander Asset Management created first hedge fund in Spain (Product Innovation) - December 06

Société Générale

Société Générale Corporate & Investment Banking adds New Energy Protected Fund to Adequity range (Product Innovation) - March 07

New alternative investment launched by Société Générale (Product Innovation) - January 07

Société Générale Asset Management introduces two sectorial funds (Product Innovation) - January 07

Synthetic CDO from Société Générale (Product Innovation) - January 07

APPENDIX

Methodology

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

Abstract

Introduction

This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.

Scope

Extensive research is conducted on the activities of 50 providers of asset management products, globally The developments are analyzed to identify the key global trends in product development and customer targeting

Highlights

Innovative customer targeting has been the key to most of the product innovation in the first quarter of 2007. Products developed with a specific segment of the target customer base in mind are often the result of an asset manager seeking to complement an existing wide product range, or developed in conjunction with a long term marketing effort. Examples of product innovation from this quarter include Barclays Stockbrokers' partnership with the National Trust to provide brokerage services to NT members, Citibank's focus on developing Islamic focused products, and Société Générale's New Energy fund, aimed at attracting customers interested in ethical or ""green"" investment.

Reasons to Purchase

Understand and gain insight into product development in the global market Understand and gain insight into product development in the global market Keep up to date with product innovations and learn from the developments made by your competitors.

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