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Adult Obesity - US

Published by: Mintel International Group Ltd.

Published: Apr. 1, 2007 - 65 Pages


Table of Contents


Scope and Themes

What you need to know

Abbreviations and terms

Abbreviations

Terms



Background Factors


Current population is overweight, and getting larger

Figure 1: Prevalence of overweight and obesity among Americans, 1988-2002

Adult BMI

Children and weight gain

Figure 2: Prevalence of obesity among children aged 6-19, 1971-2002

Race/ethnicity and weight gain



Costs Associated with Obesity


Serious medical consequences

Increased mortality rate

The economic costs

The cost to society

Balancing the reality of the obesity trend with efforts to curtail it

Medical conditions associated with obesity

Diabetes

Overview

Weight related diabetes

Health issues and the foot connection

Neuropathy

Orthopedic conditions

Skin problems

Skin tags

Yeast infections

Wound complications

Cellulitis and lymphedema



The Politics of the Obesity Epidemic


Legislation

IRS weighs in

Cheeseburger bills

Government-funded initiatives

USDA targets weight loss

Exercise initiative

A question of seating



Market Size in Key Obesity Markets

Market size and spending power

Plus-size clothing for women and teens

Figure 3: Sales of women’s and teens’ plus-size clothing, at current and constant prices, 2001-06

Figure 4: U.S. retail sales of women’s clothing, at current and constant prices, 2000-05

Weight control products

Figure 5: Total U.S. retail sales of weight control products, at current and constant prices, 2001-06



Current and Potential Markets

Overview

The plus-size clothing market

Proactive retailers

Online choices expand

The reality of plus-size shopping

Weight loss industries

Traditional weight loss industries and forms of promotion

Health and fitness clubs

Television

Corporate wellness programs

Diet food, e.g. slimming meals

Weight loss tablets

Male obesity and impotency

“Lighter” meals from quick service restaurants

Diets and diet books

Figure 6: Familiarity and experience with diet plans, April-May 2006

Less traditional weight loss industries

Sports activities—fat and fit?

Nordic walking

Skin care products designed to alleviate chafing and rashes

Bariatric surgery/services

Figure 7: Incidence of bariatric surgery in the U.S., 1997-2002

Orthopedic implants

Electric scooters

Convenience products



The Consumer

Introduction

Summary

Percentage of respondents considered obese

Figure 8: Respondents considered obese, by gender, January 2007

Figure 9: Respondents considered obese, by age, January 2007

Figure 10: Respondents considered obese, by race/ethnicity, January 2007

Figure 11: Respondents considered obese, by region, January 2007

Difficulty purchasing clothing

Figure 12: Difficulty in purchasing clothing items by the obese, by gender, January 2007

Figure 13: Difficulty in purchasing clothing by the obese, by age, January 2007

Leisure activities

Figure 14: Leisure time activities of the obese, by gender, January 2007

Figure 15: Leisure time activities, by age, January 2007

Dining out habits

Figure 16: Frequency of dining out by the obese, any restaurant vs drive through, by gender, January 2007

Figure 17: Frequency of dining out by the obese, any restaurant vs drive through, by age, January 2007

Difficulty in public places because of weight

Figure 18: Difficulty with seating in public places by the obese, by gender, January 2007

Figure 19: Difficulty with seating in public places by the obese, by age, January 2007

The shopping experience

Figure 20: How obese people feel they are treated when shopping, by gender, January 2007

Figure 21: How obese people feel they are treated when shopping, by age, January 2007

The shopping environment

Figure 22: Selected views of the shopping experience by the obese, by gender, January 2007

Figure 23: Selected views of the shopping experience by the obese, by age, January 2007

Potential changes in shopping habits

Figure 24: Likelihood of changing shopping habits if issues of the obese are addressed, by gender, January 2007

Figure 25: Likelihood of changing shopping habits if issues of the obese are addressed, by age, January 2007



Future Obesity Trends

Increasing array of weight loss options

As obesity rates continue to rise, more government intervention will follow

Those who ignore the issue may be unpleasantly surprised

Stigma of obesity will linger, though fat acceptance gains ground

Choices will continue to grow across the retail spectrum



Appendix: Trade Associations

Abstract

This report covers products and services for those who suffer with issues related to being overweight, and tracks the retail experience through the eyes of larger-sized adults. Ultimately, this work provides possible avenues of improvement for retailers, while suggesting that this community should be better served. There appears to be a stigma associated with this market in the sense that some do not want to be associated with serving this community (clothing especially), or a bias that suggests servicing is indirectly encouraging this epidemic.

While no one is suggesting that being overweight is healthy or desirable, there is a growing recognition that this condition is a fact of life for many Americans. Because of the sheer numbers of overweight people in the U.S., being overweight is losing some of its stigma, reducing the impetus to lose weight. In fact, studies and figures have shown that the average size of the American woman is a 14 and that the majority of women in the U.S. wear a size 12 or above. Figures have also shown that 62% of the U.S. women’s apparel market is plus sized, with this segment of the population spending $47 billion in 2005.

The bottom line is that this issue is becoming even more prevalent, encompassing all demographics across age, gender, and race/ethnicity, and is only going to worsen. The fattening of America has no quick fix, and must be addressed on several fronts. One of these involves accepting the magnitude of the issue and refusing to continue marginalizing larger-size consumers, who now make up a majority of the population.



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