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Published by: Mintel International Group Ltd.
Published: Apr. 1, 2007 - 65 Pages
Table of Contents
- Scope and Themes
- What you need to know
- Abbreviations and terms
- Abbreviations
- Terms
- Background Factors
- Current population is overweight, and getting larger
- Figure 1: Prevalence of overweight and obesity among Americans, 1988-2002
- Adult BMI
- Children and weight gain
- Figure 2: Prevalence of obesity among children aged 6-19, 1971-2002
- Race/ethnicity and weight gain
- Costs Associated with Obesity
- Serious medical consequences
- Increased mortality rate
- The economic costs
- The cost to society
- Balancing the reality of the obesity trend with efforts to curtail it
- Medical conditions associated with obesity
- Diabetes
- Overview
- Weight related diabetes
- Health issues and the foot connection
- Neuropathy
- Orthopedic conditions
- Skin problems
- Skin tags
- Yeast infections
- Wound complications
- Cellulitis and lymphedema
- The Politics of the Obesity Epidemic
- Legislation
- IRS weighs in
- Cheeseburger bills
- Government-funded initiatives
- USDA targets weight loss
- Exercise initiative
- A question of seating
- Market Size in Key Obesity Markets
- Market size and spending power
- Plus-size clothing for women and teens
- Figure 3: Sales of women’s and teens’ plus-size clothing, at current and constant prices, 2001-06
- Figure 4: U.S. retail sales of women’s clothing, at current and constant prices, 2000-05
- Weight control products
- Figure 5: Total U.S. retail sales of weight control products, at current and constant prices, 2001-06
- Current and Potential Markets
- Overview
- The plus-size clothing market
- Proactive retailers
- Online choices expand
- The reality of plus-size shopping
- Weight loss industries
- Traditional weight loss industries and forms of promotion
- Health and fitness clubs
- Television
- Corporate wellness programs
- Diet food, e.g. slimming meals
- Weight loss tablets
- Male obesity and impotency
- “Lighter” meals from quick service restaurants
- Diets and diet books
- Figure 6: Familiarity and experience with diet plans, April-May 2006
- Less traditional weight loss industries
- Sports activities—fat and fit?
- Nordic walking
- Skin care products designed to alleviate chafing and rashes
- Bariatric surgery/services
- Figure 7: Incidence of bariatric surgery in the U.S., 1997-2002
- Orthopedic implants
- Electric scooters
- Convenience products
- The Consumer
- Introduction
- Summary
- Percentage of respondents considered obese
- Figure 8: Respondents considered obese, by gender, January 2007
- Figure 9: Respondents considered obese, by age, January 2007
- Figure 10: Respondents considered obese, by race/ethnicity, January 2007
- Figure 11: Respondents considered obese, by region, January 2007
- Difficulty purchasing clothing
- Figure 12: Difficulty in purchasing clothing items by the obese, by gender, January 2007
- Figure 13: Difficulty in purchasing clothing by the obese, by age, January 2007
- Leisure activities
- Figure 14: Leisure time activities of the obese, by gender, January 2007
- Figure 15: Leisure time activities, by age, January 2007
- Dining out habits
- Figure 16: Frequency of dining out by the obese, any restaurant vs drive through, by gender, January 2007
- Figure 17: Frequency of dining out by the obese, any restaurant vs drive through, by age, January 2007
- Difficulty in public places because of weight
- Figure 18: Difficulty with seating in public places by the obese, by gender, January 2007
- Figure 19: Difficulty with seating in public places by the obese, by age, January 2007
- The shopping experience
- Figure 20: How obese people feel they are treated when shopping, by gender, January 2007
- Figure 21: How obese people feel they are treated when shopping, by age, January 2007
- The shopping environment
- Figure 22: Selected views of the shopping experience by the obese, by gender, January 2007
- Figure 23: Selected views of the shopping experience by the obese, by age, January 2007
- Potential changes in shopping habits
- Figure 24: Likelihood of changing shopping habits if issues of the obese are addressed, by gender, January 2007
- Figure 25: Likelihood of changing shopping habits if issues of the obese are addressed, by age, January 2007
- Future Obesity Trends
- Increasing array of weight loss options
- As obesity rates continue to rise, more government intervention will follow
- Those who ignore the issue may be unpleasantly surprised
- Stigma of obesity will linger, though fat acceptance gains ground
- Choices will continue to grow across the retail spectrum
- Appendix: Trade Associations
AbstractThis report covers products and services for those who suffer with issues related to being overweight, and tracks the retail experience through the eyes of larger-sized adults. Ultimately, this work provides possible avenues of improvement for retailers, while suggesting that this community should be better served. There appears to be a stigma associated with this market in the sense that some do not want to be associated with serving this community (clothing especially), or a bias that suggests servicing is indirectly encouraging this epidemic.
While no one is suggesting that being overweight is healthy or desirable, there is a growing recognition that this condition is a fact of life for many Americans. Because of the sheer numbers of overweight people in the U.S., being overweight is losing some of its stigma, reducing the impetus to lose weight. In fact, studies and figures have shown that the average size of the American woman is a 14 and that the majority of women in the U.S. wear a size 12 or above. Figures have also shown that 62% of the U.S. women’s apparel market is plus sized, with this segment of the population spending $47 billion in 2005.
The bottom line is that this issue is becoming even more prevalent, encompassing all demographics across age, gender, and race/ethnicity, and is only going to worsen. The fattening of America has no quick fix, and must be addressed on several fronts. One of these involves accepting the magnitude of the issue and refusing to continue marginalizing larger-size consumers, who now make up a majority of the population.
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