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Published by: Mintel International Group Ltd.
Published: Apr. 1, 2007 - 89 Pages
Table of Contents
- Issues in the Market
- Key points:
- Definitions
- Market in Brief
- Healthy growth
- Legislation and labelling
- Consolidation - a cure for competition?
- Advertising suffering from limited budgets
- Accessibility to nurse growth
- Ignorance holding back sales
- Prognosis looks promising
- Internal Market Environment
- Ailments drive purchase
- Figure 1: Complaints suffered from in the last 12 months, 2002-06
- Maintaining healthy immunity
- Sleep and stress
- Healthy lifestyles to move market?
- Moving into cosmetics for new benefits
- Broader Market Environment
- Negative publicity
- Bad publicity good for complementary medicines?
- Consumers still ginger
- Impact of Euro regulations
- The time and cost of registration
- The impact of regulation
- Clearing up confusion
- Medical waiting times
- The effect of employment
- Figure 2: Workforce in the UK, by gender, 2002-12
- Competitive Context
- Key Points
- Pharmaceutical puts up a fight
- Legislation providing barrier
- Vitamins and supplements maintain the competition
- Caught in the crossover?
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key Points
- Figure 3: UK retail value sales of complementary medicines, 2002-12
- Familiarity putting people at ease
- Legislation providing framework for growth
- Forecast
- Segment Performance
- Key Points
- Figure 4: Market size and forecast of complementary medicines, at current prices, 2002-12
- Figure 5: Market size and forecast of complementary medicines, at 2007 prices, 2002-12
- Cultivating herbal growth
- Chinese herbal medicine likely to see growth
- Homeopathy
- Aromatherapy slow burner
- Forecast
- Market Share
- Key Points
- Consolidation for growth
- Figure 6: Manufacturers’ shares of herbal and homeopathic medicines, 2002-06
- Regulated market
- Establishing trust
- Combined creativity
- Companies and Products
- Big Pharma
- Potters Herbal
- Höfels and New Era
- Ethical specialists
- Bioforce - herbal medicines
- G R Lane Health Products Ltd
- Nelsons
- Lichtwer Healthcare
- Ainsworths
- Weleda
- Retailers
- Boots Alternatives
- Holland & Barrett
- Tesco
- Cottage Industries
- Tisserand
- Other
- Brand Communication and Promotion
- Key Points
- Figure 7: Adspend within the complementary medicines market, 2002-06
- Consumer trends shape allocation
- Putting the boot in to homeopathy
- Ethical specialists not big spenders
- Marketing themes
- Gentle persuasion
- Price
- Channels to Market
- Key Points
- Instant access
- Figure 8: UK retail sales of complementary medicines, by type of outlet, 2002-06
- Grocery multiples
- Drugstores and pharmacies
- Health food stores
- Internet on the increase
- Consumer - Usage and Frequency
- Key Points
- Prevention better than cure
- Figure 9: Agreement with selected lifestyle statements on health - all adults and those who prefer alternative medicine, 2006
- Trust and preference
- Figure 10: Agreement with selected lifestyle statements on health, 2002-06
- Useful opportunity
- Figure 11: Usage of complementary medicines, November 2006
- Gunning for the young ones
- Northerners not warming to it
- Consumer Perceptions
- Key Points
- Ignorance holding back uptake
- Figure 12: Concerns surrounding complementary medicines, November 2006
- Regulation to ease consumer concern
- Reservations not insurmountable
- A little knowledge can be a dangerous thing
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Market size and forecast
- Factors incorporated in the forecast
- Brand communication and promotion
- Figure 15: Main monitored media advertising spend on complementary medicine, by advertiser, 2002-06
- Figure 16: Main monitored media advertising spend on complementary medicine, by category, 2002-06
- Consumer usage and frequency
- Figure 17: Agreement with the statement ‘I prefer alternative medicine (eg acupuncture)’, by gender, age, social grade, marital status, lifestage, age of children in household, Mintel’s Special Groups, working status, tenure, region, ACORN group, technology usage, household size and car ownership, 2006
- Figure 18: Usage of complementary medicine, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage groups and age finished full-time education, November 2006
- Consumer perceptions
- Figure 19: Common consumer perceptions towards complementary medicine, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage groups and age finished full-time education, November 2006
- Figure 20: Consumer perceptions towards complementary medicine, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage groups and age finished full-time education, November 2006
- Figure 21: Usage, experience and concerns surrounding complementary medicines, November 2006
- Figure 22: Repertoire of consumer concerns regarding complementary medicines, November 2006
- Figure 23: Repertoire of consumer concerns by attitudes towards complementary medicines, November 2006
- Figure 24: Usage of complementary medicines, by repertoire of consumer concerns, November 2006
- Consumer attitudes
- Figure 25: Most common consumer attitudes towards complementary medicine, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage groups and age finished full-time education, November 2006
- Figure 26: Common consumer attitudes towards complementary medicine, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage groups and age finished full-time education, November 2006
- Cluster groups
- Figure 27: Cluster groups, by attitudes towards complementary medicines, November 2006
- Figure 28: Cluster groups, by gender, age, social grade, marital status, lifestage, working status, tenure, ACORN group, commercial TV viewing, region, newspaper readership, supermarket usage, detailed lifestage groups, age of own children and Mintel’s Special Groups, November 2006
- Figure 29: Cluster groups, by usage of complementary medicine, November 2006
- Figure 30: Cluster groups, by concerns regarding complementary medicine, November 2006
AbstractComplementary and alternative medicine is one area of OTC (over the counter) medications that is bucking the stagnant/declining sales trend (albeit starting from a low baseline). As consumers are encouraged to take more responsibility for their health and self-medication increases, complementary and alternative medicines are growing in popularity.
With a host of chemicals and additives getting a bad press, consumers who see natural products as more wholesome, less invasive and less likely to cause side effects, are attracted to readily available complementary medicines believing that at best they will be efficacious and at worst they will do no harm.
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