Jeans - UK

Published by: Mintel International Group Ltd.

Published: Apr. 1, 2007 - 123 Pages

Table of Contents

Issues in the Market

Key themes

Definitions

Market in Brief

Jeans: from rags to riches

Fast fashion

Still room to grow

Opportunities

Internal Market Environment

Key Points

Staying fashionable

Attitude statements

Figure 1: Agreement with selected lifestyle statements on appearance and clothes, 2002-06

The easy answer

People watching

The ethical question

The e-bay effect

Broader Market Environment

Key Points

Access to credit

Figure 2: Outstanding UK credit*, 2000-12

Rising levels of obesity

Figure 3: Estimated number of obese men and women, 2003 and 2010, by social class

Population trends

Figure 4: Trends and projections in the population, by age, 2002-12

More expendable cash

Figure 5: PDI and consumer expenditure, at constant 2002 prices, 2002-12

Competitive Context

Key Points

Diversification in the designer market

Figure 6: Spending on men’s and women’s designerwear (outer and underwear - including jeans), 2002-06

Finding space for footwear

Figure 7: Spending on footwear, 2002-07

Accessories: A girl’s best friend

Figure 8: UK retail sales of Women’s accessories*, 2002-07

The holiday bug

Figure 9: Breakdown of total expenditure, 2006

The rise in eating out

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Value and Forecast

Key Points

A love affair

Figure 10: UK retail value sales of jeans, 2002-07

Figure 11: UK volume sales of jeans, 2002-07

Hot trends, cool shoppers

Choice and price excite sales

The emotional edge

Future growth potential

Figure 12: Forecast of the total jeans market, by value, volume and average price paid, 2007-12

Figure 13: Forecast of the men’s jeans sector, by value, volume and average price paid, 2007-12

Figure 14: Forecast of the women’s jeans sector, by value, volume and average price paid, 2007-12

Figure 15: Forecast of the children’s jeans sector, by value, volume and average price paid, 2007-12

Factors incorporated in the forecast

Segment Performance

Key Points

Claimed for women

Figure 16: Volume sales of jeans, by main market segment, 2002, 2004 and 2006

A man’s market?

Figure 17: Value sales of jeans, by main market segment, 2002, 2004 and 2006

Real clothes for real men

Figure 18: UK retail volume sales of men’s jeans, 2002-07

Brands mean quality

Figure 19: UK retail value sales of men’s jeans, 2002-07

The new converts

Figure 20: UK retail volume sales of women’s jeans, 2002-07

High fashion, low prices

Figure 21: UK retail value sales of women’s jeans, 2002-07

Best of both

Figure 22: UK retail value sales of children’s jeans, 2002-07

The cost of happiness

Figure 23: UK retail volume sales of children’s jeans, 2002-07

School rules

Market Share

Key Points

Rapid growth in imports

Figure 24: Trade of men’s jeans, 2003-06

Dropping price of imports

Figure 25: Trade of women’s jeans, 2003-06

Levi’s loses share

Figure 26: Brand shares in the UK jeans market, by value, 2004 and 2006

Traditional brands hold value

Non-traditional brands suffer

The birth of the new brands

The supermarket success story

Companies and Products

Key Points

Levi Strauss UK Ltd

Levi’s

VF Northern Europe Ltd

Wrangler

Lee

Gap Inc

Gap (UK Holdings) Ltd.

Diesel (London) Ltd

Sixty (UK) Ltd

Calvin Klein Inc

Multiples own-label

Other brands

Brand Communications

Key Points

Advertising spend dropped in 2006

Figure 27: Main monitored media advertising expenditure on jeans by medium, 2002-2007

Online advertising

Press overtakes TV

Levi’s cuts back on media spend

Figure 28: Main monitored media advertising expenditure on jeans, by main advertiser, 2004 and 2006

A return to spend for Gap

Diesel doubles spend

Channels to Market

Key Points

Supermarkets win big

Figure 29: Volume sales of jeans, by type of outlet type, 2004 and 2006

Specialist outlets don’t work

Internet mania

The Rise of the Discounters

Figure 30: UK clothing specialists: Market positioning 2006

Figure 31: Where women shop, 2002-06

Shoppers - Jeans Ownership

A wardrobe staple

Figure 32: Agreement with the statement ‘I usually wear jeans’, 2002-06

The jeans wearer

Figure 33: Agreement with the statement ‘I usually wear jeans’, 2006

Men and their jeans

It’s in the jeans

Figure 34: Purchasing of jeans in the last 12 months, 2002-06

Jeans maintain their popularity

Figure 35: Profile of those purchasing jeans in the last 12 months, 2006

The third age a new battle ground

Shoppers - Attitudes and Motivations

It’s all about the comfort

Figure 36: Things people look for in jeans, January 2007

Price is paramount

Men like brands

The designer jeans niche

Supermarket jeans in favour

The quality divide

Figure 37: Price paid for last pair of jeans purchased, January 2007

The £50 barrier

Figure 38: Profile of jeans buyers at the different price points, January 2007

Style doesn’t have to cost

Figure 39: Occasions for buying jeans, January 2007

It’s a replacement game

Suits you Ma‘am

Comfort is key

Figure 40: Attitudes and motivations when buying jeans, January 2007

Men drive tradition

The price of fluctuating weight

Appendix

Consumer research

ACORN

Advertising data

Abbreviations

Internal market environment

Figure 44: Agreement with selected lifestyle statements by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006

Figure 45: Agreement with selected lifestyle statements by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006

Shoppers - Jeans Ownership

Figure 46: Agreement with the statement ‘I usually wear jeans’, by demographic sub-group, 2006

Figure 47: Purchasing of jeans in the last 12 months, by demographic sub-group, 2006

Shoppers - Attitudes and Motivations

Figure 48: Things people look for in jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 49: Things people look for in jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 50: Things people look for in jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 51: Price paid for last pair of jeans purchased, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 52: Price paid for last pair of jeans purchased, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 53: Occasions for buying jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 54: Occasions for buying jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 55: Attitudes and motivations when buying jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 56: Attitudes and motivations when buying jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 57: Attitudes and motivations when buying jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 58: Attitudes and motivations when buying jeans, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commerical TV viewing, supermarket usage, household size, and terminal education age, January 2007

Figure 59: Cross analysis of price paid for jeans, and things sought wheh choosing a pair of jeans, January 2007

Figure 60: Cross analysis of price paid for jeans, and occasions for buying jeans, January 2007

Figure 61: Cross analysis occasions for buying jeans and things sought when buying jeans, January 2007

Figure 62: Cross analysis of occasions for buying jeans and attitudes and motivations for buying jeans, January 2007

Figure 63: Average prices paid for jeans, by demographic sub-group, January 2007

Shoppers- Further Insights

Figure 64: Repertoire of features sought in jeans, January 2007

Figure 65: Jeans shopper clusters, by demographic sub-group, January 2007

Figure 66: Cluster groups and average price paid for jeans, January 2007

Figure 67: Cluster groups and attributes sought when buying jeans, January 2007

Abstract

Mintel's Market Intelligence series currently consists of 120 reports annually, divided into two UK-focused sectors:

• Food & Drink
• Non-food (Essentials)

These two complementary sectors combine to give you ultimate flexibility in your researching, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets.

For each sector, every report provides a thorough analysis of the market, looking at:

• Market Drivers
• Market Size and Trends
• Market Segmentation
• The Supply Structure
• Advertising and Promotion
• Distribution
• The Consumer
• The Future
• Forecast

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.