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Published by: Mintel International Group Ltd.
Published: Apr. 1, 2007 - 103 Pages
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- A market set for continued growth…
- Figure 1: UK multichannel TV penetration, by platform, 2001-06
- …with increasing willingness to use advanced features
- Broadcasters fighting against other media…
- …as well as each other
- Can television compete against new media?
- Innovation is key…
- …even if viewers are sticking to traditional viewing patterns
- Internal Market Environment
- Key Points
- Analogue switch off will drive multichannel adoption
- Plummeting price of Freeview equipment
- Freeview sales on the way up…
- Figure 2: Sales of digital terrestrial TV equipment, by type, 2005-06
- …helped by growing degree of integration
- Growth in Internet access tails off
- Figure 3: Internet penetration, by gender, socio-economic group and age, 2001-06
- Growth in broadband an advantage for some…
- Figure 4: Type of Internet access, 2003-06
- …but also a major threat
- File sharing could undermine premium and exclusive content
- Average viewing hours sliding…
- Figure 5: Trends in average viewing hours, 2002-06
- …with major implications for advertising income
- Channels face a more volatile future
- Building a broader income base…
- …but attracting regulatory interest
- Ofcom to look into pay TV industry
- Broader Market Environment
- Key Points
- Television adspend increasing…
- Figure 6: Adspend - television and total, 1996-2005
- …but it is facing stiff competition
- PDI should continue to increase
- Figure 7: Trends in personal disposable income and consumer expenditure, 2002-12
- Aging population to impact on channel mix…
- Figure 8: Trends in the age structure of the UK population, by gender, 2002-12
- …as will lifestage changes
- Figure 9: Forecast adult population trends, by lifestage, 2002-12
- A growing middle class
- Figure 10: Forecast adult population trends, by socio-economic group, 2002-12
- Competitive Context
- Key Points
- Television still the favourite leisure pursuit…
- Figure 11: Favourite leisure activities, December 2006
- …but it faces a new type of competition
- Slight fall in radio listening
- Figure 12: Hours of radio listened to per person, 2004-06
- Games consoles could threaten
- Figure 13: Sales of video game hardware/software, 2001-11
- Manufacturers go after a new audience
- IPTV in its infancy - but growing up fast
- BBC at the forefront of new developments
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Performance
- Key Points
- Freeview driving multichannel market onwards
- Figure 14: UK multichannel TV households, by platform, 2001-06
- Three quarters of householders are multichannel viewers
- Figure 15: UK multichannel TV penetration, by platform, 2001-06
- Market Segmentation
- Key Points
- Analogue terrestrial slips to third place
- Figure 16: UK multichannel market share, main TV set, by platform, Q3 2006
- Real scope to increase secondary sales…
- …but Freeview could win out
- Triple-play is the new industry aim
- Sky and Virgin go to war
- Companies and Products
- Key Points
- Terrestrial channels losing market share
- Figure 17: Viewing share, by channel, 2001-06
- Sport still the ‘battering ram’
- Figure 18: Highest rated channels, January & February 2007
- ITV
- Channel 4
- British Sky Broadcasting
- Virgin Media Television
- UKTV
- The Multichannel Customer
- Key points:
- The Sky+ factor
- Figure 19: Television reception, February/March 2007
- Television reception, by demographic sub-groups
- Figure 20: Television reception, by demographic sub-groups, February/March 2007
- Sky + ABs = success
- Building on the user base
- Current affairs and comedy still reel in the viewers
- Figure 21: Programming regularly watched on terrestrial channels, February/March 2007
- For full demographics see Detailed Demographics section.
- Changing tastes
- Affluence and the arts
- Multichannel viewing - entertainment takes top billing
- Figure 22: Programming regularly watched on satellite/cable/Freeview channels, February/March 2007
- Men & Motors - and sport, and news, and documentaries
- The generation gap reveals itself…
- …as do the trials of parenthood
- The chicken, the egg, and the multichannel consumer
- Figure 23: Frequency of watching TV programmes, February/March 2007
- Older and less affluent the heaviest viewers
- (Multi) channel-surfing?
- Figure 24: Viewing habits, February/March 2007
- Background noise and viewing levels
- Figure 25: Viewing habits, by amount of TV watched, February/March 2007
- More TV - less focus
- The Multichannel Customer - Detailed Demographics
- Most popular terrestrial channels
- Figure 26: Most popular programming regularly watched on terrestrial channels, by detailed demographics, February/March 2007
- Next most popular terrestrial channels
- Figure 27: Next most popular programming regularly watched on terrestrial channels, by detailed demographics, February/March 2007
- Least popular terrestrial channels
- Figure 28: Further popular programming regularly watched on terrestrial channels, by detailed demographics, February/March 2007
- Most popular satellite/cable/Freeview channels
- Figure 29: Most popular programming regularly watched on satellite/cable/Freeview channels, by detailed demographics, February/March 2007
- Next most popular satellite/cable/Freeview channels
- Figure 30: Next most popular programming regularly watched on satellite/cable/Freeview channels, by detailed demographics, February/March 2007
- Least popular satellite/cable/Freeview channels
- Figure 31: Least popular programming regularly watched on satellite/cable/Freeview channels, by detailed demographics, February/March 2007
- Frequency of watching TV programmes
- Figure 32: Most popular frequency of watching TV programmes, by detailed demographics, February/March 2007
- Viewing habits
- Figure 33: Viewing habits, by detailed demographics, February/March 2007
- The Consumer - Turning Interactivity into Revenue
- Key Points:
- Multichannel consumers leading the charge
- Figure 34: Viewing package habits, February/March 2007
- For full demographics, see Detailed Demographics section
- Trouble for the switch-off?
- Investing in TV viewing
- Figure 35: Viewing package habits, by frequency of watching TV programmes, February/March 2007
- Reluctant upgraders are planners, not surfers
- Figure 36: Viewing package habits, by viewing habits, February/March 2007
- Selling the benefits of technology
- Still talking about the weather
- Figure 37: Most popular use of interactive services, February/March 2007
- Customer satisfaction is key
- Getting the message across…
- Figure 38: Most popular use of interactive services, February/March 2007
- …with VoD showing real potential
- User-unfriendliness holding back some services?
- Figure 39: Next most popular use of interactive services, February/March 2007
- The electronic babysitter?
- Different platforms - different strengths
- Figure 40: Used interactive services and love it, by TV reception, February/March 2007
- Preaching to the unconverted?
- Making money from the infrequent viewers
- Sky+ a major draw for the Early Adopters
- Figure 41: Most popular use of interactive services, by viewing package habits, February/March 2007
- Figure 42: Next most popular use of interactive services, by viewing package habits, February/March 2007
- The Consumer - Turning Interactivity into Revenue - Detailed Demographics
- Attitudes towards upgrading
- Figure 43: Viewing package habits, by detailed demographics, February/March 2007
- Interactive services - Have used it and love it
- Figure 44: Most popular use of interactive services, by detailed demographics, February/March 2007
- Figure 45: Next most popular use of interactive services, by detailed demographics, February/March 2007
- Use of interactive services and frequency of watching TV
- Figure 46: Most popular use of interactive services, by frequency of watching TV, February/March 2007
- Figure 47: Next most popular use of interactive services, by frequency of watching TV, February/March 2007
AbstractMintel's Leisure Intelligence series is currently divided into three sectors:
- Leisure Pursuits
- Catering
- Travel
These three complementary sectors combine to give you ultimate flexibility, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets. Within each sector, every report provides a thorough analysis of the market, looking at:
- Market Factors
- Market Size and Trends
- Market Segmentation
- The Supply Structure
- Advertising and Promotion
- Distribution (when applicable)
- The Consumer
- The Future
- Forecast
Combining exclusive consumer research with key trade interviews, these reports provide an up-to-date overview of the leisure marketplace, looking at changing trends in an industry constantly developing to suit the modern consumer. Backed up by formal desk research from trade and government sources, the Leisure Intelligence series looks at each sector with a fresh impetus, underlining the importance of the entertainment factor in leisure but establishing new trends such as the sporting mix and other special interests.
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