Health and Wellness Beverages in Japan

Published by: Euromonitor International

Published: Feb. 1, 2007 - 92 Pages

Table of Contents

1. Introduction

2. Executive Summary

3. Market Background

3.1 Legislation

3.2 Lifestyles

3.3 Beverages Consumption Habits

3.4 Obesity Rates

3.5 Health and Wellness Drinks in The On-trade Channel

4. Health and Wellness Soft Drinks Sales

4.1 Market Performance

Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005

Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005

4.2 Key Trends and Developments

4.3 Key Functional Ingredients

4.4 Retail Distribution

4.5 Retailer Activity and Private Label Trends

4.6 Forecast Market Performance

Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010

Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010

5. Carbonates

5.1 Carbonates by Health and Wellness Category

Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005

Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005

Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010

Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010

5.2 Company and Brand analysis

Summary 1 Health and Wellness Carbonates: Major Players 2004/2005

Table 9 Cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005

Table 10 Non-cola Carbonates - Fortified/Functional: Brand Rankings 2005

Table 11 Non-cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005

5.3 Key Functional Ingredients

5.4 New Product Developments

Summary 2 Health and Wellness Carbonates: New Product Launches 2004/2005

5.5 Pricing Strategies

Summary 3 Pricing: Standard vs HW Carbonates 2005

6. Fruit/vegetable Juice

6.1 Fruit/vegetable Juice by Health and Wellness Category

Table 12 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005

Table 13 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005

Table 14 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010

Table 15 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010

6.2 Company and Brand analysis

Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005

Table 16 100% Juice - Organic: Brand Rankings 2005

Table 17 100% Juice - Fortified/Functional: Brand Rankings 2005

Table 18 NH 100% Juice: Brand Rankings 2005

Table 19 Nectars (25-99% juice) - Fortified/Functional: Brand Rankings 2005

Table 20 NH Nectars - Cranberry Juice: Brand Rankings 2005

Table 21 Juice Drinks (up to 24% juice) - Fortified/Functional: Brand Rankings 2005

6.3 Key Functional Ingredients

6.4 New Product Developments

Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005

6.5 Pricing Strategies

Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005

7. Bottled Water

7.1 Bottled Water by Health and Wellness Category

Table 22 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005

Table 23 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005

Table 24 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010

Table 25 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010

7.2 Company and Brand analysis

Summary 7 Health and Wellness Bottled Water: Major Players 2004/2005

Table 26 Bottled Water - Fortified/Functional: Brand Rankings 2005

Table 27 NH Natural Mineral Water - Still: Brand Rankings 2005

Table 28 NH Spring Water - Still: Brand Rankings 2005

Table 29 NH Natural Mineral Water - Carbonated: Brand Rankings 2005

Table 30 NH Spring Water - Carbonated: Brand Rankings 2005

7.3 Key Functional Ingredients

7.4 New Product Developments

Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005

7.5 Pricing Strategies

Summary 9 Pricing: Standard vs HW Bottled Water 2005

8. Soft Drinks Sector Summaries

8.1 Sports Drinks

Table 31 Retail Sales of Sports Drinks: Value 2002-2005

Table 32 Retail Sales of Sports Drinks: % Value Growth 2002-2005

Table 33 Forecast Retail Sales of Sports Drinks: Value 2005-2010

Table 34 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010

Summary 10 Health and Wellness Sports Drinks: New Product Launches 2004/2005

Table 35 Sports Drinks - Fortified/Functional: Brand Rankings 2005

8.2 Energy Drinks

Table 36 Retail Sales of Energy Drinks: Value 2002-2005

Table 37 Retail Sales of Energy Drinks: % Value Growth 2002-2005

Table 38 Forecast Retail Sales of Energy Drinks: Value 2005-2010

Table 39 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010

Summary 11 Health and Wellness Energy Drinks: New Product Launches 2004/2005

Table 40 Energy Drinks - Fortified/Functional: Brand Rankings 2005

8.3 Concentrates

Table 41 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005

Table 42 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005

Table 43 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010

Table 44 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010

Table 45 Concentrates - Fortified/Functional: Brand Rankings 2005

Table 46 Concentrates - BFY Reduced Sugar: Brand Rankings 2005

8.4 Rtd Tea

Table 47 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005

Table 48 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005

Table 49 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010

Table 50 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010

Summary 12 Health and Wellness RTD Tea: New Product Launches 2004/2005

Table 51 RTD Tea - Fortified/Functional: Brand Rankings 2005

Table 52 NH Green RTD Tea: Brand Rankings 2005

Table 53 NH Other RTD Tea: Brand Rankings 2005

8.5 Rtd Coffee

Table 54 Retail Sales of RTD Coffee by Health and Wellness Category: Value 2002-2005

Table 55 Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2005

Table 56 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: Value 2005-2010

Table 57 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2005-2010

Table 58 RTD Coffee - Fortified/Functional: Brand Rankings 2005

8.6 Asian Speciality Drinks

Table 59 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2002-2005

Table 60 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2002-2005

Table 61 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2005-2010

Table 62 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2005-2010

Summary 13 Health and Wellness Asian Speciality Drinks: New Product Launches 2004/2005

Table 63 Other Asian Speciality Drinks - Fortified/Functional: Brand Rankings 2005

9. Health and Wellness Hot Drinks Sales

9.1 Market Performance

Table 64 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005

Table 65 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005

9.2 Key Trends and Developments

9.3 Key Functional Ingredients

9.4 Retail Distribution

9.5 Retailer Activity and Private Label Trends

9.6 Forecast Market Performance

Table 66 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010

Table 67 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010

10. Coffee

10.1 Coffee by Health and Wellness Category

Table 68 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005

Table 69 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005

Table 70 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010

Table 71 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010

10.2 Company and Brand analysis

Summary 14 Health and Wellness Coffee: Major Players 2004/2005

Table 72 Fresh Coffee - Organic: Brand Rankings 2005

Table 73 Fresh Coffee - BFY Reduced Caffeine: Brand Rankings 2005

Table 74 Instant Coffee - Organic: Brand Rankings 2005

Table 75 Instant Coffee - Fortified/Functional: Brand Rankings 2005

Table 76 Instant Coffee - BFY Reduced Sugar: Brand Rankings 2005

Table 77 Instant Coffee - BFY Reduced Caffeine: Brand Rankings 2005

10.3 Key Functional Ingredients

10.4 New Product Developments

Summary 15 Health and Wellness Coffee: New Product Launches 2004/2005

10.5 Pricing Strategies

Summary 16 Pricing: Standard vs HW Coffee 2005

11. Tea

11.1 Tea by Health and Wellness Category

Table 78 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005

Table 79 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005

Table 80 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010

Table 81 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010

11.2 Company and Brand analysis

Summary 17 Health and Wellness Tea: Major Players 2004/2005

Table 82 Black Tea - Organic: Brand Rankings 2005

Table 83 Black Tea - BFY Reduced Caffeine: Brand Rankings 2005

Table 84 Green Tea - Organic: Brand Rankings 2005

Table 85 NH Green Tea: Brand Rankings 2005

Table 86 NH Herbal Tea: Brand Rankings 2005

Table 87 Instant Tea - Fortified/Functional: Brand Rankings 2005

Table 88 Instant Tea - BFY Reduced Sugar: Brand Rankings 2005

Table 89 NH Other Tea: Brand Rankings 2005

11.3 Key Functional Ingredients

11.4 New Product Developments

Summary 18 Health and Wellness Tea: New Product Launches 2004/2005

11.5 Pricing Strategies

Summary 19 Pricing: Standard vs HW Tea 2005

12. Other Hot Drinks

12.1 Other Hot Drinks by Health and Wellness Category

Table 90 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005

Table 91 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005

Table 92 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010

Table 93 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010

12.2 Company and Brand analysis

Summary 20 Health and Wellness Other Hot Drinks: Major Players 2004/2005

Table 94 Chocolate-based Flavoured Powder Drinks - Fortified/Functional: Brand Rankings 2005

Table 95 Chocolate-based Flavoured Powder Drinks - BFY Reduced Sugar: Brand Rankings 2005

Table 96 Chocolate-based Flavoured Powder Drinks - BFY Reduced Fat: Brand Rankings 2005

Table 97 Non-chocolate-based Flavoured Powder Drinks - Fortified/Functional: Brand Rankings 2005

Table 98 Malt-based Hot Drinks - Fortified/Functional: Brand Rankings 2005

Table 99 Other Plant-based Hot Drinks - Fortified/Functional: Brand Rankings 2005

12.3 Key Functional Ingredients

12.4 New Product Developments

Summary 21 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005

12.5 Pricing Strategies

Summary 22 Pricing: Standard vs HW Other Hot Drinks 2005

Abstract

Euromonitor International's Health and Wellness Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different beverage sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2010 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified product.

Why buy this report?

• Get a detailed picture of the health and wellness beverages industry
• Pinpoint trends and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

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