Vitamins and Dietary Supplements in Turkey

Published by: Euromonitor International

Published: Mar. 1, 2007 - 34 Pages

Table of Contents

OTC HEALTHCARE IN TURKEY

Executive Summary

Operating Environment

OTC Registration and Classification

Vitamins & Dietary Supplements Registration and Classification

Advertising

Packaging and Labelling

Distribution

De-listing Or De-reimbursement

Traditional Remedies

Homeopathy

Generics

Consumer Expenditure on Health Goods and Medical Services

Table 1 Consumer Expenditure on Health Goods and Medical Services 2000-2005

Life Expectancy

Table 2 Life Expectancy at Birth 2000-2005

OTC Healthcare Sales

Market Performance

Table 3 Sales of OTC Healthcare by Sector: Value 2000-2005

Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2000-2005

Switches

Competitive Environment

Table 5 OTC Healthcare Company Shares by Retail Value 2001-2005

Table 6 OTC Healthcare Brand Shares by Retail Value 2002-2005

Retail Distribution

Table 7 Sales of OTC Healthcare by Distribution Format:% Analysis 2000/2005

Table 8 Sales of OTC Healthcare by Sector and Distribution Format:% Analysis 2005

Retailer Activity and Private Label Trends

Forecast Market Performance

Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2005-2010

Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2005-2010

Definitions

LOCAL COMPANY PROFILES - TURKEY

Abdi Ibrahim Ilaç Sanayi Ve Ticaret As

Company Background

Summary 1 Abdi Ibrahim Ilac Sanayi AS: Operational Indicators 2004

Bilim Ilac Sanayi Ve Ticaret As

Company Background

Summary 2 Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators 2004

Ilsan Ilac As

Company Background

Summary 3 Ilsan Ilac AS: Operational Indicators 2004

Nobel Ilac Sanayi Ve Ticaret As

Company Background

Summary 4 Nobel Ilaç Sanayi ve Ticaret AS: Operational Indicators 2004

VITAMINS AND DIETARY SUPPLEMENTS IN TURKEY

Sector Performance

2005 Headlines

Vitamins and Dietary Supplements Is the Most Active Sector in the OTC Healthcare Market

Child-specific Vitamins and Dietary Supplements Grows Fastest in 2005

Dietary Supplements Grow More Dynamically Than Vitamins

Vitamins Dominate Vitamins and Dietary Supplements Sales

Roche Leads Sales

Forecast Performance

Table 11 Sales of Vitamins and Dietary Supplements by Subsector: Value 2000-2005

Table 12 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2000-2005

Table 13 Vitamins and Dietary Supplements Company Shares by Retail Value 2001-2005

Table 14 Vitamins and Dietary Supplements Brand Shares by Retail Value 2002-2005

Summary 5 Vitamins and Dietary Supplements: New Product Launches 2004-2005

Table 15 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2005-2010

Table 16 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2005-2010

Vitamins Performance

20% of the Turkish Population Used Vitamins in 2005

Vitamins Grew by 10% in 2005 With Child-specific Vitamins and Dietary Supplements Being the Most Dynamic

Single Vitamins Consumed To Prevent General Sickness

Two Roche Brands Lead in Multivitamins

Bemiks Drj Ranked the First in Single Vitamins

Table 17 Sales of Vitamins by Type: Value 2000-2005

Table 18 Sales of Vitamins by Type: % Value Growth 2000-2005

Table 19 Vitamins Brand Shares by Retail Value 2002-2005

Dietary Supplements Performance

High Growth in 2005

Ginkgo Biloba Most Dynamic in 2005

Vitamin Shops As Distribution Channels Other Than Pharmacies

Table 20 Sales of Dietary Supplements by Type: Value 2000-2005

Table 21 Sales of Dietary Supplements by Type: % Value Growth 2000-2005

Table 22 Dietary Supplements Brand Shares by Retail Value 2002-2005

Table 23 Dietary Supplements by Positioning:% Retail Value Analysis 2005

Abstract

Euromonitor International's Vitamins and Dietary Supplements in the Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to chang.

Product coverage: vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplemen.

Data coverage: market sizes (historic and forecasts), company shares, brand share.

Why buy this report?

• Get a detailed picture of the vitamins and dietary supplements industry
• Pinpoint growth sectors and trends and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

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