CPG Online: Food and Beverages Party On : Market Research Report

CPG Online: Food and Beverages Party On

Published by: eMarketer

Published: Apr. 1, 2007 - 22 Pages

Abstract

The food and beverage category now leads the US consumer package goods (CPG) industry in online advertising, but in 2006 it still spent only a little over 2% of its total $8.6 billion advertising spending budget online.

The CPG Online report analyzes the online spending trends of one of the largest and most influential advertising categories.

Representing a large part of the category, food and beverage advertisers cut spending in every major media last year—except the Internet, and eMarketer estimates they will spend $288 million advertising online in 2007, a 36.6% increase over last year.

Why is Internet advertising becoming a staple for food and drink marketers?

Key questions the "CPG Online" report answers:

How do consumers search for consumer packaged goods?
Why is the CPG industry's spending on search marketing relatively low?
Are consumers using online coupons?
Are CPG companies ready for mobile marketing?
What are food and beverage marketers doing to engage consumers online?
And many others...

eMarketer Reports—On-Target and Up-to-Date
The CPG Online report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.

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