Philippines Online Gaming User Preferences, 2007: Profiling the Filipino Online Gamer : Market Research Report

Philippines Online Gaming User Preferences, 2007: Profiling the Filipino Online Gamer

Published by: IDC

Published: Apr. 2, 2007 - 36 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

End-User Research: A Caveat

Survey Instrument

Executive Summary

Situation Overview

Online Gamer Ecosystem

Socio-Demographics

Gender

Figure: Demographics by Gender

Table: Frequency of Gameplay by Gender (%)

Table: Average Gaming Session by Gender (%)

Age

Figure: Demographics by Age

Table: Frequency of Gameplay by Age (%)

Table: Average Online Gaming Session by Age (%)

Occupation

Figure: Demographics by Occupation

Table: Frequency of Gameplay by Occupation (%)

Table: Average Online Gaming Session by Occupation (%)

Purchasing Behavior

Figure: Preferred Location for Playing Online Games

Figure: Proportion of Paying and Nonpaying Online Gamers

Figure: Average Amount Spent for Online Gaming

Figure: Online Gaming Expense Breakdown

Figure: Source of Subscription Time

Figure: Source of Information About Online Games

Figure: Reasons for Playing Online Games from the Perspective of Gamers

Figure: Reasons for Playing Online Games from the Perspective of Internet Café Owners

Figure: Factors That Entice Gamers to Play Online Games

Game Genre

Figure: Average Number of Game Titles Played in a Week

Figure: Favorite Game Genre from the Perspective of Gamers

Figure: Favorite Game Genre from the Perspective of Internet Café Owners

Figure: Importance of Massively Multiplayer Online Role-Playing Games' Features

Figure: Top-of-Mind Online Game Titles by Online Gamer Group

Figure: Top-of-Mind Online Game Titles by Gender

Figure: Importance of Casual Games' Features

Figure: Importance of Sports Games' Features

Future Outlook

Essential Guidance

Learn More

Related Research

Definitions

Online Game

Casual Game

Serious Game

Subscription

Online Gamer

Internet Café

Synopsis

Abstract

This document is about Philippines Online Gaming User Preferences, 2007: Profiling the Filipino Online Gamer

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