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Pricing Optimization: A Practical Guide to a Retail Bank

Published by: TowerGroup

Published: Apr. 16, 2007 - 11 Pages


Table of Contents



TowerGroup Take-Aways

Report Coverage

Background

The Pricing Process in Banks Today

Exhibit 1 Typical Monthly Process for a Retail Bank's Full Pricing Committee (2007)

Exhibit 2 Retail Pricing Committee Members in Small Banks and Large Banks (2007)

Implementing Pricing Optimization Strategies

Exhibit 3 Adoption of Price Optimization in North American Institutions by Segment (2005-10P)

Exhibit 4 Hurdles to Implementing Price Optimization by Category (2007)

Challenges Related to People

Challenges Related to Process

Challenges Related to Technology

Exhibit 5 Price Optimization in Retail Banking: A Multidimensional Feedback Loop (2007)

Summary

Abstract

When it comes to setting pricing for consumer asset and liability products, no two banks follow the exact same set of processes or analyses. In the banking industry, the pricing process spans a continuum from almost exclusively manual to highly automated. The depth of analytics used by institutions in the pricing process is equally variable. Many banks limit their pricing analysis to a study of their competitors, whereas others conduct deep analyses of cash flow, projected interest rates, and movements of the capital markets. People, process, and technology must all be addressed before pricing optimization can be successfully implemented.

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