2007 CMO Tech Marketing Barometer

Published by: IDC

Published: Mar. 22, 2007 - 29 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Introduction

Survey Findings

Respondent Companies

Table: 2007 CMO Tech Marketing BarometerRespondents (Partial List)

Figure: Respondents by Sector, 2007

Figure: Respondents by Annual Company Revenue, 2007

A Look at the Agenda of Marketing Leaders

High Expectations for Revenue Growth in 2007

Figure: Expected Annual Change in Revenue, 2006 and 2007

Tolerance for Risk Decreases in 2007

Figure: Marketing Investment/Activity Risk Tolerance, 2006 and 2007

Figure: Marketing Investment/Activity Risk Tolerance by Revenue Growth Expectations, 2007

2007 Tech Marketing Investment Growth Will Outpace Global IT Spending Growth

Figure: Tech Marketing and Global IT Spending Growth, 1999?2008

Figure: Expected Marketing Investment Growth Rate, 2006 and 2007

Investment in Program Spending Remains Strong with an Increased Focus on Strategic Marketing Staff Areas

Figure: Program-to-People Spending Ratio Key Performance Indicator by Sector

Is Marketing in Alignment with Sales?

Figure: Marketing and Sales Effectiveness, 2007

Key Areas of Misalignment between Marketing and Sales

Figure: Marketing and Sales Alignment, 2007

Essential Guidance for Improving Marketing and Sales Alignment

Top Marketing Priority for 2007: Exercising Marketing Spending Discipline to Improve Organizational Efficiencies

Figure: Marketing Activity Priorities, 2006 and 2007

Update of IDC's 2006 Technology Marketing Benchmarks Survey Results

Top Operations Metrics for Marketing Leaders

Marketing Investment Decisions ? Gauging Your Marketing Mix Strategy

Table: Marketing Financial and Staff Data and Operations Metrics

Table: Marketing Program Spending Distribution by Activity

Table: Marketing Staff Headcount Distribution by Activity

Future Outlook

Essential Guidance

Learn More

Related Research

Appendix: IDC's 2007CMO Tech Marketing Barometer

Synopsis

Abstract

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