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Plunkett's Online Advertising Overview 2007 (Summary)

Published by: Plunkett Research, Ltd.

Published: Apr. 13, 2007 - 27 Pages


Table of Contents


Introduction to the Advertising and Branding Industry

Overall Advertising Budgets are Growing Again, While Online Advertising Soars

Online Advertising Comes of Age

Google Ventures Beyond Online Advertising

Billboards Go Digital

Location-Based Advertising and Advertising on Cell Phones Take Hold

Industry Statistics Overview

Internet Advertising Figures, 2000-2006

Weekly Internet Advertising Statisticsby Industry, Company & Genre, U.S.

U.S. Internet Service Providers Estimated Revenue & Expenses: 2004-2006

Profiles of the Top Ten Online Advertising Companies by 2005 Sales

Abstract

This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the online sector of the advertising and branding industry. It includes our analysis of the major trends from Overall Advertising Budgets are Growing Again, While Online Advertising Soars, to Google Ventures Beyond Online Advertising, to Online Advertising Comes of Age. In addition, we provide statistical tables such as Internet Advertising Figures, 2000-2006 and Weekly Internet Advertising Statisticsby Industry, Company & Genre, U.S. As a finishing touch, individual company profiles are provided for ten of the leading online advertising companies in the world. Wield this tool for strategic planning, business development, or industry analysis.

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