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Plunkett's Marketing & Branding & Branding Industry Overview 2007 (Summary)

Published by: Plunkett Research, Ltd.

Published: Apr. 13, 2007 - 32 Pages


Table of Contents


Introduction to the Advertising and Branding Industry

Media Consolidation and Globalization

Television Attempts to Evolve to Face New Challenges

DVR Market Evolves; Time-Shifting Becomes Widespread

Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers

Alternative Media Sometimes Work Wonders/Viral Marketing Grows

Branding: Private Label Merchandise Gains Ground

LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers

Hispanic Market Gets Growing Focus

Industry Statistics Overview

U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006

Average Circulation of the Top 25 U.S. ABC* Magazines, Through June 2006

U.S. Internet Publishing & Broadcasting Industry Estimated Revenue & Expenses: 2004-2006

Number and Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2007

U.S. Radio Networks, Radio Stations, Television Broadcasting & Cable & Other

Subscription Programming Revenues: 2004-2005

Profiles of the Top Ten Marketing Agencies by 2005 Sales

Abstract

This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the marketing and branding sectors of the advertising industry. It includes our analysis of the major trends from Branding: Private Label Merchandise Gains Ground, to LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers, to Alternative Media Sometimes Work Wonders/Viral Marketing Grows. In addition, we provide statistical tables such as U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006 and Average Circulation of the Top 25 U.S. ABC* Magazines, Through June 2006. As a finishing touch, individual company profiles are provided for ten of the leading marketing companies in the world. Wield this tool for strategic planning, business development, or industry analysis.

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