Plunkett's Advertising Industry Overview 2007 (Summary) : Market Research Report

Plunkett's Advertising Industry Overview 2007 (Summary)

Published by: Plunkett Research, Ltd.

Published: Apr. 13, 2007 - 40 Pages

Introduction to the Advertising and Branding Industry: Advertising/PR Agency Consolidation and Globalization
Overall Advertising Budgets are Growing Again, While Online Advertising Soars: Online Advertising Comes of Age
Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar: Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
Billboards Go Digital: Location-Based Advertising and Advertising on Cell Phones Take Hold
LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers: Ad Market in China Booms
Industry Statistics Overview: Estimated Annual U.S. Advertising Expenditures: 2000-2006
Advertising Expenditure Percent Changes by Product, U.S.: 2005-2006: Advertising Revenue Outlook, U.S.: 2006
National & Local Advertising Growth, U.S.: 1st Quarter 2006 vs. 1st Quarter 2005: Worldwide Advertising Revenue: 1990-2007
Worldwide Advertising Outlook, Selected Countries: Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S
Top 50 Magazine Advertisers, Rate Card Reported Spending: 2006: Magazine Advertising Rate Card Reported Revenue by Classification: 2005-2006
Magazine Advertising Revenue and Pages for PIB* Measured Magazines: 1960-2006: Quarterly Changes in Television Advertising Revenue, U.S.: 2002-2006 Profiles of the Top Ten Advertising Agencies by 2005 Sales

Abstract

This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the advertising sector of the industry. It includes our analysis of the major trends from Online Advertising Comes of Age, to Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar, to Ad Market in China Booms. In addition, we provide statistical tables such as Worldwide Advertising Outlook, Selected Countries and Advertising Revenue Outlook, U.S.: 2006. As a finishing touch, individual company profiles are provided for ten of the leading advertising companies in the world. Wield this tool for strategic planning, business development, or industry analysis.

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Plunkett's Advertising Industry Overview 2007 (Summary)

Table of Contents

Abstract