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Online Music and Video: New Distribution Channels Emerge

Published by: In-Stat

Published: Mar. 23, 2007 - 33 Pages


Table of Contents



Executive Summary

Introduction

Digital Content Distribution Business Models

Pay-per-Download Services

Subscription-based Services

Emerging Business Models

Social Networking

Advertising-Supported Services

Online Content Services

Online Sites Offering Both Music and Video

Napster

RealNetworks

Wal-Mart

Microsoft

Yahoo

Apple

Sony

Video-centric Online Sites

BitTorrent + Warner Brothers

CinemaNow

ClickStar

Movielink

MTV/Urge

Vongo

EchoStar + Archos

TiVo2Go

Digital Video Consumption

TAP Survey: The Earlier Adopter

Primary Method of Connecting to the Internet at Home

Online Music Survey Data

Have You Downloaded Music from the Internet?

Amount Paid for Online Music

Online Music Service Used Most Often

Online Music Preferences—Single Track/Album Downloads vs. Subscription-based Music

Online Music Shopping Behavior

Online Video Survey Data

Online Video Site Most Used

Amount Spent on Online Video

Online Video Search Behavior

Consumer Electronic Device Ownership

Digital Music Forecasts

Worldwide Total Market and Online Revenues

Physical Media Bought Online vs. Downloads/Subscriptions

Regional Segmentation

Mobile Music

Full-Length Tracks Downloaded to Mobile Phones

Regional Segmentation

Methodology

Technology Adoption Panel (TAP)

Related In-Stat Reports




List of Tables




Table 1. Primary Method of Connecting to the Internet at Home

Table 2. Have You Downloaded Music from the Internet?

Table 3. Amount Paid for Online Music

Table 4. Music Service Used Most Often to Purchase Music in the Last 12 Months

Table 5. Online Music Preferences

Table 6. Online Music Shopping Behavior

Table 7. Which, if Any, of the Following Do You Do with the Music After Downloading It?

Table 8. Did You Download or Stream Video from the Internet?

Table 9. Online Video Site Used Most often

Table 10. Amount Spent on Online Video

Table 11. Online Video Search Behavior

Table 12. Which, if Any, of the Following CE Devices Do You Own?

Table 13. Total Worldwide Music Market vs. Total Online Music Market, 2004-2011 (US$ in Millions)

Table 14. Physical Media Bought Online vs. Downloads/Subscriptions, 2004-2011 (US$ in Millions)

Table 15. Regional Distribution of Online Music Revenues, 2004-2011 (US$ in Millions)

Table 16. Worldwide Revenue for Full-Length Tracks Downloaded to Mobile Phones, 2005-2010 (US$ in Millions)




List of Figures




Figure 1. Worldwide Online Music Market, 2004-2011 ($US in Millions)

Figure 2. Primary Method of Connecting to the Internet at Home

Figure 3. Have You Downloaded Music from the Internet?

Figure 4. Amount Paid for Online Music (US$)

Figure 5. Online Music Shopping Behavior

Figure 6. Did You Download or Stream Video from the Internet?

Figure 7. Amount Spent on Online Video

Figure 8. Apple iPod Owners, by iPod Model

Abstract

The popularity of single track downloading, expanding digital catalogues, and the rising demand for music videos are factors contributing to the growth in the digital music market. In-Stat expects that by 2011, online sales of digital music will represent 26% of all music purchased worldwide. The Internet is now an essential distribution channel for digital music; and over the next year, online social networking sites, such as YouTube and MySpace, will develop as key drivers of online music and video. Music downloaded to mobile phones is also a key development in the delivery of digital music.

In-Stat's latest report includes new primary research about consumers' behaviors and preferences regarding both online music and video. It also provides an overview of the worldwide online music market, including forecasts for physical media bought online, download/subscription revenue, and regional segmentation. A forecast for full-length songs downloaded to mobile phones is also included in this report.

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