Weight Control Products - US

Published by: Mintel International Group Ltd.

Published: Mar. 1, 2007 - 107 Pages

Table of Contents

Scope and Themes

Definition

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Snapshot of the market

Volatile sales environment

Preferred retailers for weight control product purchases

Diet and diet aid incidence and attitudes among consumers

What the future holds

Market Drivers

Obesity rate increases

Figure 1: Prevalence of overweight* and obesity** among U.S. adults, 1976-80; 1988-94; and 2001-04

Health risks related to obesity could increase trial

Figure 2: Prevalence of overweight and obesity among U.S. adults, by demographic characteristics, 1988-94 and 2001-04

Figure 3: Percent of respondents controlling diet, 2002-05

Women are primary users of weight control products

Figure 4: Percent of women controlling diet, 2002-06

Growing ethnic population factors into sales

Figure 5: Population, by race and Hispanic origin, 2002-12

Figure 6: Percent of respondents controlling diet, by race/ethnicity, 2002-06

Dieting still fails most

FTC levies stiff penalties for false claims

Fear of adverse drug reaction or dependency

Figure 7: Attitudes towards diet pills, by gender, February 2007

The first FDA-approved weight loss drug

Bariatric surgery incidence soars

Figure 8: Incidence of bariatric surgery in the U.S., 1997-2002

Competition from weight loss programs

Insurance coverage a mixed benefit

Market Size and Trends

Figure 9: Total U.S. retail sales of weight control products, at current and constant prices, 2001-06

Market trends

Vitamin/mineral-enhanced

Low glycemic index

Natural/exotic ingredients

Market Segmentation

Introduction

Figure 10: Sales of weight control products, segmented by type, 2004 and 2006

Liquid/powders

Figure 11: Total U.S. retail sales of weight control liquid/powders, at current and constant prices, 2001-06

Candy/pills

Figure 12: Total U.S. retail sales of weight control candy/pills, at current and constant prices, 2001-06

Supply Structure

Companies and brands

Figure 13: Manufacturer FDM sales of weight control products in the U.S., 2004 and 2006

Liquid/powders

Figure 14: Manufacturer brand sales of liquid/powder weight control products in the U.S., 2004 and 2006

Candy/tablets

Figure 15: Manufacturer FDM brand sales of candy/tablet weight control products in the U.S., 2004 and 2006

Advertising and Promotion

Ross Products

Other companies

TrimSpa

Figure 16: Television spot: TrimSpa diet tablets— promotional sweepstakes; positioning: glamorous, active lifestyle, consumer testimonial

Hydroxycut

Figure 17: Television spot: Hydroxycut diet tablets—positioning: consumer/professional testimonials, before/after photos

Relacore

Figure 18: Television spot: Relacore diet tablets—positioning: rapid weight loss, science, exclusive formula

Zantrex 3

Figure 19: Television spot: Zantrex 3 diet tablets—positioning: multiple results in one pill

CortiSlim

Figure 20: Television spot: CortiSlim diet tablets—positioning: consumer testimonial, energy and stress-reducing

Fahrenheit

Figure 21: Television spot: Fahrenheit diet tablets—music video; positioning: supplemental

Lipozene

Figure 22: Television spot: Lipozene diet tablets—positioning: for failed dieters, “clinically proven,” no change to diet or lifestyle

Medifast

Figure 23: Television spot: Medifast meal replacements—positioning: easy to implement, low-calorie/high-nutrition balance

Thyrin-ATC

Figure 24: Television spot: Thyrin diet tablets—positioning: thyroid support

SlimQuick

Figure 25: Television spot: SlimQuick diet tablets—positioning: specifically for women, supplemental

Retail Distribution

Introduction

Figure 26: U.S. retail sales of weight control products, by channel, 2004 and 2006

Multi-level/networks

Figure 27: U.S. multi-level/network sales of weight control products, at current and constant prices, 2001-06

Mass merchandisers

Figure 28: U.S. mass merchandisers sales of weight control products, at current and constant prices, 2001-06

Supermarkets

Figure 29: U.S. supermarket sales of weight control products, at current and constant prices, 2001-06

Natural/health food stores

Figure 30: U.S. natural/health food stores sales of weight control products,

Drug stores

Figure 31: U.S. drug store sales of weight control products, at current and constant prices, 2001-06

Mail order

Figure 32: U.S. mail order sales of weight control products, at current and constant prices, 2001-06

Internet

Figure 33: U.S. Internet sales of weight control products, at current and constant prices, 2001-06

Practitioners/health clubs

Figure 34: U.S. practitioners’/health clubs sales’ of weight control products,

The Consumer—Who is Controlling Their Diet and for What Reasons?

Introduction

Summary of consumer survey highlights

Adult weight control

Dieting incidence

Figure 35: Number of respondents controlling diet, by gender, January-October 2006

Figure 36: Number of respondents controlling diet, by age, January-October 2006

Reasons for controlling diet

Figure 37: Reasons for controlling diet, by gender, January-October 2006

Weight loss

Tracking fat and cholesterol

Weight maintenance

Blood sugar and blood pressure concerns

Heart disease

Figure 38: Reasons for controlling diet, by age, January-October 2006

Teen weight control

Teen diet incidence

Figure 39: Number of teens controlling diet, by gender, January-October 2006

Types of non-prescription products teens use when dieting

Figure 40: Types of non-prescription diet products teens use when dieting, January-October 2006

Cohort analysis

Diet incidence among cohorts

Figure 41: Number of respondents controlling diet, by cohort, January-October 2006

Reasons for controlling diet among cohorts

Figure 42: Reasons for controlling diet, by cohort, January-October 2006

The Consumer—How They are Controlling Their Diet

Summary of consumer survey highlights

Types of non-prescription products used when dieting

Figure 43: Types of non-prescription diet products used when dieting, by gender, January-October 2006

Majority of respondents to not use OTC aids

Commercial weight loss centers

Figure 44: Types of non-prescription diet products used when dieting, by age, January-October 2006

Preferred food among dieters

Figure 45: Types of food purchased when dieting, by gender, January-October 2006

Low fat or high fiber?

Sugar-free and low-calorie

Lower-in

Figure 46: Types of food purchased when dieting, by age, January-October 2006

Use of liquid/powder weight control drinks

Figure 47: Use of liquid/powder weight control products, by gender, February 2007

Attitudes towards liquid/powder weight control drinks

Figure 48: Attitudes towards liquid/powder weight control drinks, by gender, February 2007

Attitudes towards diet pills

Figure 49: Attitudes towards diet pills, by gender, February 2007

Preferred methods for short-term weight loss

Figure 50: Preferred methods for short-term weight loss, by gender, February 2007

Figure 51: Preferred methods for short-term weight loss, by age, February 2007

Attitudes towards bariatric surgery

Figure 52: Attitudes towards bariatric surgery, by age, February 2007

The Ethnic Consumer

Summary of consumer survey highlights

Dieting incidence among ethnic respondents

Figure 53: Number of respondents controlling diet, by race/ethnicity, January-October 2006

Reasons for controlling diet among ethnic respondents

Figure 54: Reasons for controlling diet, by race/ethnicity, January-October 2006

Types of non-prescription products ethnicities use when dieting

Figure 55: Types of non-prescription diet products used when dieting, by race/ethnicity, January-October 2006

Preferred food among ethnic dieters

Figure 56: Types of food preferred when dieting, by race/ethnicity, January-October 2006

Ethnic attitudes towards diet pills

Figure 57: Attitudes towards diet pills, by race/ethnicity, February 2007

Preferred methods for short-term weight loss among ethnicities

Figure 58: Preferred methods for short-term weight loss, by race/ethnicity, February 2007

Future and Forecast

Future trends

Obesity rate continues to rise

Female population grows

Figure 59: Female population, by age, 2002-12

Ethnic population set to increase

Orlistat will clearly boost market

Benefit bundling

Further scrutiny by government agencies

Bariatric surgery becomes more popular

Market forecast

Weight control products

Figure 60: Forecast of total U.S. sales of weight control products, at current and constant prices, 2006-11

Weight control liquids and powders

Figure 61: Forecast of U.S. sales of weight control liquids and powders, at current and constant prices, 2006-11

Weight control candy and pills

Figure 62: Forecast of U.S. sales of weight control candy and pills, at current and constant prices, 2006-11

Forecast factors

Appendix: Trade Associations

Appendix: New Product Developments

Target Corporation: Ultra Diet Aid

Generix Laboratories: Leptopril

Unilever Bestfoods: Slim Fast High Protein

Vitasoy USA: Nutrifull Meal Replacement Beverage

Carb for Life: Carb for Life RTD Juice Drink

Appendix: Simmons cohorts

Figure 63: Married couples cohorts

Figure 64: Single women cohorts

Figure 65: Single men cohorts

Abstract

The U.S. weight control products market, defined for this report as liquid/powder weight control drinks and candy/tablet diet aids, experienced substantial declines between 2002 and 2005, and while 2006 signifies a slight turnaround in sales, the market remains shaky.

This report takes a comprehensive look at weight loss products, including:

• How the obesity epidemic in the U.S. and its far-reaching consequences on consumer health are influencing weight control product manufacturing.
• The nature of various challenges facing the market, including FDA and FTC scrutiny, consumer-based personal injury lawsuits, competition from weight loss programs such as Jenny Craig and Weight Watchers, and how these pose direct threats to the industry.
• How public perception of weight control products can best be guided by an attentive and knowledgeable sales environment within supply and retail channels.
• Competing more effectively through advertising that avoids questionable yet widely used devices, such as consumer/professional testimonials, before/after photos, and peppering ads with scientific jargon—none of which has reversed a declining market and may have contributed to weakness.
• The incidence of consumer dieting and use of OTC diet aids, as well as attitudes toward specific products, methods utilized for short-term weight loss, and careful attention to how ethnic consumers use and view these products.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.