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Published by: Mintel International Group Ltd.
Published: Mar. 1, 2007 - 55 Pages
Table of Contents
- Issues in the Market
- Key Points
- Definitions
- Abbreviations
- The Market in Brief
- Figure 1: European own label market sizes by country, 2006
- New launches
- Own label ranges
- Figure 2: Total own label product launches, Jan 06-Dec 06
- UK launches
- A cheaper alternative
- A choice for every consumer taste
- High profit margins
- Own label domination
- Industry Insight
- Key Points
- Own label - been around a long time
- Products perfect for own label
- Segmenting the own label offer
- Private label in the UK
- Figure 3: Private label market share by value in UK, 2005
- Strengths and Weaknesses
- Market Size and Forecast
- Key points:
- Own label - the dynamic sector
- Figure 6: European grocery own label market sizes by country, 2006
- What has caused historic growth?
- Will own label continue to grow?
- Future growth sectors
- The Consumer - Where Consumers Shopped
- Key Points
- Tesco dominating
- Figure 7: Store used for main grocery shop, December 2006
- Figure 8: Store used for secondary shop, December 2006
- Share of the Market
- Leading specialists
- Figure 38: Leading grocers’ own brand importance, 2006
- Recommendations
- Figure 39: Summary of leading grocery retailers, 2005/06
- UK - Grocery Own Label Advertising Spend
- Figure 40: Major UK retailers’ own brand advertising spending, 2001/02-2005/06
- Figure 41: Tesco own brand advertising spending, 2001/02-2005/06
- Figure 42: Sainsbury’s own brand advertising spending, 2001/02-2005/06
- Figure 43: Asda own brand advertising spending, 2001/02-2005/06
- Figure 44: Morrisons own brand advertising spending, 2001/02-2005/06
- Figure 45: Somerfield own brand advertising spending, 2001/02-2005/06
- Figure 46: Comparative advertising spending on premium sub-brands, 2001/02-2005/06
- Figure 47: Comparative advertising spending on healthy eating sub-brands, 2001/02-2005/06
- Retail Analysis
- Key Points
- Retailer profiles
- Tesco
- Sainsbury’s
- Asda
- Wm Morrison
- Somerfield
- Marks & Spencer
- Waitrose
- Appendix
- Research methodology
AbstractFor the consumer, own label represents a cheaper alternative to leading manufacturer brands. On average, these products offer consumers savings, on average, of one-third of manufacturer brands.
Own label is a hive of creativity and innovation precisely because it is under the direct control of the retailers themselves. They allow the retail giants to fine-tune their market positioning in order to achieve their corporate objectives, from low-priced budget products to sophisticated premium meals.
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