In-car Technology - UK

Published by: Mintel International Group Ltd.

Published: Mar. 1, 2007 - 101 Pages

Table of Contents

Issues in the Market

Main themes

Definition

Market in Brief

A market of size

ICT versus OE

A driven market

Global manufacturers in the driving seat

Outlook

Internal Market Environment

Key Points

Changing pace of technology

Figure 1: Stereo/cassette/CD player ownership, 2002-06

Shifting up a gear - satellite navigation

OE equipment set to drive overall sales

Figure 2: Household ownership of satellite navigation for cars, 2003-06

R&D to fuel ICT

Multiple car ownership hints at portability

Ageing cars might stimulate aftermarket

Figure 3: Trends in the UK car parc and new registrations, 2001-06

Second hand cars drive new technology purchases

Figure 4: UK new and used car market size, 2001-11

It’s a steal!

Gadget mad

Figure 5: Agreement with selected lifestyle statements about cars and driving, 2002-06

Key points

Rising motoring costs putting on the breaks

Environmental issues

Car parc

Figure 6: Trends in UK population and car parc, 2001-11

Changing legislation

Market dynamics

It’s a man’s market

Ageing population - mixed blessings

Figure 7: Total UK population, by age group, 2001-11

Competitive Context

Key Points

Other means of transport

Figure 8: Agreement with selected attitudinal statements, 2002-06

Competition from other technology

Mobile phones

Portable media devices

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Value and Forecast

Key Points

ICT drives value

Figure 9: UK sales of In-car technology, 2001-07

Aftermarket and OE sales

Figure 10: UK sales of in-car technology, by after sales and OE, 2001-07

Technology convergence is the future

Forecast

Figure 11: Market size and forecast of In-car technology, by value, 2001-11

A standardised norm

Sector development: OE/Aftermarket

Factors incorporated in the forecast

Key Points

Aftermarket increasing

Satellite navigation overtakes CDs

Figure 12: UK estimated sales of ICT aftermarket products, by type, 2002-07

Satellite navigation

Camera detectors

CD head units

iPod/MP3 and WMA

DVD/TV and games consoles

DAB radio head units

Cassette head units

Market Share

Key points

Blurring intensifies

Manufacturer market shares - aftermarket

Tom Tom is Top

Figure 13: Satellite navigation/safety camera units: Manufacturer market share (aftermarket), 2005-06

Safety camera/radar

Audio head units

Figure 14: Audio head units: Manufacturer market share (aftermarket), 2006

DVD/TV and games units

Manufacturer market shares - OE market

Audio head units (radio/CD/cassette/MP3/iPod)

Companies and Products

Alpine

Road Angel Group

Blaupunkt

Clarion

Garmin

Matsushita

JVC

Navman

Pioneer

Sony

TomTom

Brand Communication and Promotion

Key Points

Figure 15: Main monitored media advertising expenditure on ICT, 2002-06

Sat nav dominates support

Figure 16: Total spend on ICT, 2002-06

Top gear spender

Figure 17: Main montored media spend on radio and in-car entertainment (not including Sat Nav), by top advertisers, 2002-06

…while manufacturers are more significant in the sat nav market

Figure 18: Main montored media spend on Sat Nav, by top advertisers, 2002-06

Channels to Market

Key points

Multiples dominate

Figure 19: Estimated ICT aftermarket sales, by outlet type, 2002-06

Halfords

Motor World

The Internet

The Consumer - Ownership

Key Points

Who’s driving the market

Figure 20: Consumer driving habits, November 2006

Technology owned

Figure 21: Consumer ownership of in-car technology, by technology, November 2006

CD killed the radio star

Men and motors

Figure 22: Consumer ownership of in-car technology, by gender, November 2006

Women drivers

Get them young

Who can afford it

Back seat drivers

Relieving traffic frustrations

Ownership levels

Figure 23: Number of in car technology items owned,

The Consumer - Aspirations

Key Points

Desire is strong

Figure 24: In-car technology, consumer would like to own, by technology, November 2006

Potential market?

Sat nav the new star

Figure 25: What technology consumers own by what they would like to buy, November 2006

Battle of the sexes

Where desire lies

Work on the kids

Needs are satisfied

Figure 26: Items of in car technology consumers would like to buy, November 2006

Figure 27: Items of in car technology consumers would like to buy, by technology type, November 2006

I would like…

Consumer Attitudes

Key Points

Consumer concerns

Figure 28: Consumer attitudes towards in-car technology, November 2006

Concerns

Satisfaction all round

Pester power

Encouraging purchase

Love it or hate it

Figure 29: Consumer attitudes to driving, November 2006

Women and children first

Appendix

Consumer research

ACORN

Advertising data

Abbreviations

Internal Market Environment - detail

Figure 31: Household ownership of cars, 2002-06

Broader Market Environment - detail

Figure 32: Full driving licence holders, by age and gender, 1992/1994-2004

Ownership - Detailed consumer demographics

Figure 33: Consumers who do/not drive, by gender, age, social grade, martial status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, Household size and car ownership, November 2006

Figure 34: Consumer ownership of in-car technologies, by gender, age, social grade, martial status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006

Figure 35: Consumer ownership of in-car technologies, by gender, age, social grade, martial status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006

Consumer Aspirations - detailed consumer demographics

Figure 36: in-car technologies consumer would buy if they had the money, by gender, age, social grade, martial status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006

Figure 37: in-car technologies consumer would buy if they had the money, by gender, age, social grade, martial status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006

Consumer Attitudes - Detailed consumer demographics

Figure 38: Consumer attitudes towards driving, by gender, age, social grade, martial status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006

Figure 39: Consumer attitudes towards buying in-car technology, by gender, age, social grade, martial status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006

Figure 40: Consumer attitudes towards in-car technology, by gender, age, social grade, martial status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006

Figure 41: Consumer typology by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, newspaper readership, commercial TV viewing and supermarket used, November 2006

Figure 42: Typologies by number of items owned, November 2006

Figure 43: Typologies by number of items they would like to buy, November 2006

Figure 44: Consumer typology by items owned, November 2006

Figure 45: Consumer typology by in car technology they would like to buy, October 2006

Abstract

The ICT market is seeing strong value growth. This is largely a reflection of the wider adoption of multi-media technology by society. Both vehicle manufacturers and consumers are showing increased interest in such technology resulting in a growing number of specialist ICT products being launched onto the market. Currently satellite navigation is proving especially popular, although, as with many other ICT products available, this is unlikely to remain the case in the long-term as the standard of OE improves.

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