|
Published by: Richard K. Miller & Associates
Published: Apr. 1, 2007 - 235 Pages
Table of Contents
- PART I: MARKET SUMMARY
- 1 MARKET SUMMARY
- 1.1 Expenditure Assessment
- 1.2 Shifts in Media & Advertising
- 2 MARKET LEADERS
- 2.1 Advertising Agencies
- 2.2 Media Corporations
- 3 CONSUMER USE OF MEDIA
- 3.1 The Leisure Marketplace
- 3.2 American Use of Time
- 3.3 Market Penetration Of Media
- 3.4 Consumer Use of New Media
- 3.5 Multitasking with Media
- 3.6 Influence of Media
- 4 ADVERTISING
- 4.1 Market Assessment
- 4.2 Top Advertisers
- 4.3 Top Brands
- 4.4 Advertising Spending By Segment
- 4.5 Advertising By Medium
- 4.6 Political Ad Spending
- 4.7 Outlook: 2007
- 4.8 Trends
- PART II: MEDIA & ADVERTISING
- 5 CABLE & SATELLITE SERVICE OPERATORS
- 5.1 Market Assessment
- 5.2 Market Leaders
- 5.3 Subscriber Base
- 5.4 Revenue
- 5.5 Internet Protocol TV
- 5.6 Pay-per-view
- 5.7 Video-on-demand
- 5.8 Voice-over Internet Protocol (VoIP)
- 6 CONSUMER MAGAZINES
- 6.1 Market Assessment
- 6.2 Market Leaders
- 6.3 Advertisers
- 6.4 Circulation
- 6.5 Trends and Insights
- 6.6 Magazine Publishers of America
- 7 INTERNET
- 7.1 Market Assessment
- 7.2 Classified
- 7.3 E-mail
- 7.4 Really Simple Syndication
- 7.5 Search
- 8 MOBILE MEDIA
- 8.1 Market Assessment
- 8.2 Mobile Marketing
- 8.3 Mobile Music
- 8.4 Mobile Television
- 8.5 Other Mobile Applications
- 9 NEWSPAPERS
- 9.1 Market Assessment
- 9.2 Market Leaders
- 9.3 Advertisers
- 9.4 Circulation
- 9.5 Newspapers Online
- 9.6 Exploring Growth Areas
- 9.7 Competition: Free Metro Dailies
- 9.8 College Newspapers
- 9.9 Case Study: Newspapers as a Effective Medium
- 10 RADIO
- 10.1 Market Assessment
- 10.2 Market Leaders
- 10.3 Radio Listening
- 10.4 Advertising
- 10.5 Top 25 Markets
- 10.6 Radio Station Formats
- 10.7 Trends in Broadcast Radio
- 10.8 Satellite Radio
- 10.9 Internet Radio
- 11 TELEVISION
- 11.1 Market Assessment
- 11.2 Market Leaders
- 11.3 Television Viewing
- 11.4 Television Advertising
- 11.5 Viral Marketing For Television
- 11.6 TV Online
- 11.7 Mobile TV
- 11.8 Digital Television
- PART III: ENTERTAINMENT
- 12 CONSUMER-GENERATED CONTENT
- 12.1 Market Assessment
- 12.2 Consumer-generated Ads
- 12.3 New Breeds of Agency
- 12.4 User-generated Content on Television
- 12.5 Blogs
- 12.6 Podcasts
- 13 FILMED ENTERTAINMENT & VIDEO
- 13.1 Market Assessment
- 13.2 Filmed Entertainment
- 13.3 Cinema
- 13.4 Video Sales & Rental
- 14 LIVE PERFORMANCES & EVENTS
- 14.1 Market Assessment
- 14.2 Top Tours
- 14.3 Destination Events
- 14.4 Concert Promoters
- 14.5 Sponsorships and Tie-ins
- 14.6 Ads on Broadway
- 15 RECORDED MUSIC
- 15.1 Market Assessment
- 15.2 Market Leaders
- 15.3 Online Music
- 15.4 Exploring New Concepts
- 16 VIDEOGAMES
- 16.1 Market Assessment
- 16.2 Market Trends
- 16.3 Gamer Demographics
- 16.4 In-game Advertising
- PART IV: MARKETING & PROMOTION
- 17 BEHAVIORAL TARGETING
- 17.1 Market Assessment
- 17.2 Effectiveness of BT
- 17.3 Market Penetration
- 17.4 Behavioral Targeting in Television Programming
- 18 BRANDING
- 18.1 The Most Valuable U.S. Brands
- 18.2 Brand Loyalty Leaders
- 18.3 Next Generation Growth Brands
- 18.4 Brand Preference Variance Among Categories
- 18.5 Brand Extensions
- 18.6 Rebranding
- 19 DIRECT MARKETING
- 19.1 Market Assessment
- 19.2 Market Leaders
- 19.3 Market Outlook
- 19.4 Catalogs
- 19.5 Direct-response Television (DRTV)/Infomercials
- 19.6 Mail Lists
- 19.7 Telemarketing
- 20 ENTERTAINMENT MARKETING
- 20.1 Branded Entertainment
- 20.2 Product Placement
- 21 EXPERIENTIAL MARKETING
- 21.1 Overview
- 21.2 Case Study
- 22 IN-STORE & MALL ADVERTISING
- 22.1 Market Assessment
- 22.2 In-store Advertising
- 22.3 In-store TV
- 22.4 Mall Advertising
- 22.5 Effectiveness of In-store Media
- 23 NAMING RIGHTS
- 23.1 Market Assessment
- 23.2 Professional Sports Venues
- 23.3 Naming Rights ROI
- 23.4 Performing Arts and Concert Venues
- 23.5 Convention Centers
- 23.6 Hospitals
- 23.7 Shopping Malls
- 23.8 Colleges
- 24 OUT-OF-HOME ADVERTISING
- 24.1 Market Assessment
- 24.2 Marketshare Leaders
- 24.3 U.S. Outdoor Display Count
- 24.4 Outdoor Digital Signage
- 24.5 Trends in Out-of-home Advertising
- 24.6 Indoor Billboards
- 25 PROMOTING CORPORATE IMAGE
- 25.1 Corporate Social Responsibility
- 25.2 Cause Marketing
- 25.3 Green Initiatives and Marketing
- 25.4 Socially-conscious Ad Agencies
- 26 SPONSORSHIPS
- 26.1 Market Assessment
- 26.2 Market Outlook
- 26.3 Sports Sponsorships
- 26.4 Sponsorships for Cultural Events and Festivals
- 26.5 Municipal Sponsorships
- 26.6 Effectiveness
- 27 WORD-OF-MOUTH
- 27.1 Word-of-Mouth Marketing
- 27.2 Questioning Ethics
- 27.3 Metrics
- 28 VIRTUAL WORLDS
- 28.1 Virtual Worlds
- 28.2 Real Brands In Virtual Worlds
- 28.3 Virtual Media and Entertainment
- 28.4 Advertising Agencies
- PART V: MARKET FOCUS
- 29 ETHNIC FOCUS
- 29.1 African-American Demographic
- 29.2 Asian-American Demographics
- 29.3 Hispanic-American Consumers
- 29.4 Native-American Consumers
- 30 FAITH-BASED MEDIA
- 30.1 Market Assessment
- 30.2 Broadcasting
- 30.3 Film
- 30.4 Music
- 30.5 Publishing
- 30.6 Sports
- 30.7 Videogames
- 31 GAY & LESBIAN MEDIA & ADVERTISING
- 31.1 Market Assessment
- 31.2 Media Usage
- 31.3 Film and Television
- 31.4 Music and Radio
- 31.5 Internet Usage
- 31.6 Print Media
- 31.7 Marketing to the LGBT Demographic
- 32 GENDER FOCUS
- 32.1 Female Demographic and Media
- 32.2 Male Demographics
- 33 GENERATIONAL FOCUS
- 33.1 The Millennials
- 33.2 Generation X
- 33.3 Baby-Boomers
- MARKET RESOURCES
- REFERENCES
AbstractNow in its 9th edition, the handbook combines current market statistics with trend analysis and marketing strategies, providing a comprehensive and reliable guide for strategic planning and market development. You will find it an indispensable tool in dealing with the dramatic changes which are now taking place in the media and advertising fields.
As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field.
Get Full Details About This Report >>
|
