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Donor & Member Management Solutions: 2006 Industry Report

Published by: Campbell Rinker

Published: Apr. 1, 2007 - 98 Pages


Table of Contents



Introduction and Methodology



Respondent Profile




Current Job Area

Current Job Title

Organization Type

Number of Authorized Users

Total Number of Records

Number of Current Records

Fundraising Income



General Results



Fundraising Services Used

Mass Electronic Communication

Local Chapters

Specific Solutions Used

Frequency of Use

Interaction with Solutions

Unaided Awareness

Software Solutions’ Functionality

Online Solutions’ Functionality



Satisfaction and Importance



Likelihood to Recommend

Solution Satisfaction

Importance of Aspects of Solutions

Satisfaction vs. Importance: Gap Analysis



Pricing and Purchasing



Age of Installation

Frequency of Evaluation

Expected Evaluation Results

Software Pricing Structure Preference

One-Time Software Purchase Pricing

Software Annual Usage Fee Pricing

Online Solution Pricing Structure Preference

Monthly Online Service Fee Pricing



Appendix



Results from a Separate Study: Fundraising Budget Allocation

Verbatims

Questionnaire

Abstract

This is the only market research report that details market-wide user satisfaction and marketing intelligence for donor and member management solutions (software and online solutions). It contains all the in-depth information you expect from a firm like Campbell Rinker to help your company improve its sales and products. The report includes information about what features users want, product ratings, user satisfaction, market share estimates, name awareness data, pricing preferences and perceptions, adoption pattern feedback and market insights. The survey was conducted online during September of 2006.

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