2007 Australia - Broadcasting and Pay TV

Published by: Paul Budde Communication Pty Ltd

Published: Apr. 4, 2007 - 168 Pages

Table of Contents

1. OVERVIEW AND ANALYSIS - 2007

1.1 Free-to-Air TV

1.1.1 Market overview and trends

1.1.2 TV as multimedia launching platform

1.1.3 Market statistics

1.2 Digital TV

1.2.1 Market trends

1.2.2 Market statistics

1.2.3 Market analysis - patchy digital TV reception - yet another stumbling block

1.3 Pay TV

1.3.1 Subscriber statistics

1.3.2 Revenue statistics

1.3.3 Market analysis

1.3.4 Regulatory

1.4 Media reforms

1.4.1 Government Plans and Policies

1.4.2 Analysis of the media reforms

1.5 Radio

1.5.1 Market trends

1.5.2 Digital radio

2. DIGITAL TV

2.1 Market overview and statistics

2.1.1 Market trends

2.1.2 Market statistics

2.1.3 Market surveys

2.1.4 Market analysis

2.1.5 Regional overview of broadcasters

2.1.6 Proposed new media reforms

2.1.7 Consumer survey of digital media in Australian homes

2.1.8 Technological environment

2.2 Digital video recorders

2.2.1 Introduction

2.2.2 Free-to-Air DVRs

2.2.3 Market analysis

2.2.4 Pay TV DVRs

2.2.5 TiVo

2.2.6 Digital TV and DVDs

2.2.7 Television advertising

2.2.8 Forecasts

2.3 Interactive TV overview and analysis

2.3.1 Market overview

2.3.2 Definitions

2.3.3 The future of Video on Demand - analysis

2.3.4 iTV analysis

2.3.5 Interactive advertising

2.3.6 Market analysis - interactive advertising

2.3.7 Case studies

2.4 Set-top box overview and analysis

2.4.1 Personal Video Recorders (PVRs)

2.4.2 Market update

2.4.3 Regulatory developments

2.4.4 Market overview by sector

2.4.5 Set-top box statistics

2.4.6 Historical analysis

2.5 Datacasting overview and analysis

2.5.1 Regulatory framework

2.6 Summary of datacasting developments and trials

2.6.1 Year 2005

2.6.2 Year 2006

2.7 Datacasting review - 2006

2.8 Launch of the first datacasting channel

2.8.1 NSW Government’s participation

2.8.2 Macquarie Digital

3. FREE-TO-AIR TV

3.1 Broadcasters

3.1.1 Market overview

3.1.2 National broadcasters

3.1.3 Regional broadcasting

3.1.4 Community television broadcasting services

3.1.5 Indigenous broadcasters

3.2 Market overview and statistics

3.2.1 Introduction

3.2.2 Market trends and analysis - 2006 and 2007

3.2.3 Market statistics and revenue - 2006

3.2.4 Financial overviews

4. PAY TV

4.1 Industry revenues and analysis

4.1.1 Revenue statistics

4.1.2 ARPU statistics

4.1.3 Churn statistics

4.1.4 Piracy statistics

4.1.5 Pay TV advertising

4.2 Subscribers overview and analysis

4.2.1 Market overview

4.2.2 Subscriber statistics

4.2.3 Consumer penetration statistics

4.2.4 Penetration analysis

4.2.5 Pay TV penetration forecasts to 2010

4.2.6 Industry trend towards broadband infrastructure

4.2.7 The trend towards Digital Media

4.3 Infrastructure - statistics and analysis

4.3.1 The next phase from HFC to fibre

4.3.2 Infrastructure statistics

4.3.3 Major players - overview and major developments

4.3.4 Infrastructure analysis

5. DIGITAL MEDIA REFORMS

5.1 Analyses of media reforms

5.1.1 Media reform the aftermath

5.1.2 Disappointing media reforms

5.1.3 Media reforms - who could get what?

5.1.4 Analysis of the government media policies - 1996 - 2006

5.1.5 Technology might solve cross-media laws

5.1.6 More dynamic media market needed

5.1.7 Customer demand driving changes

5.1.8 Structural changes are needed

5.2 Government plans and policies

5.2.1 New Policy Directions

5.2.2 Prelude to new digital media policies

5.2.3 Proposed media reforms

5.2.4 Finalisation of new media reforms

5.2.5 IPTV regulations?

5.2.6 Policies and Regulations - 1996 - 2006 - Historic

6. RADIO

6.1 Overview and statistics

6.1.1 Market overview

6.1.2 PwC’s four-year predictions to 2010 on the media and entertainment sectors - August 2006

6.1.3 Demand statistics

6.1.4 Financial statistics

6.1.5 Major players

6.1.6 Digital media developments

6.1.7 Visual radio

6.1.8 Community radio

6.2 Digital radio

6.2.1 Market overview

6.2.2 Market surveys

6.2.3 Development path of digital radio

6.2.4 Features and benefits of digital radio

6.2.5 New and alternate delivery channels

6.2.6 Technologies

7. GLOSSARY OF ABBREVIATIONS

Exhibit 1 - Digital TV broadcasters by region - 2006

Exhibit 2 - Digital media reform - current rules and key proposed changes

Exhibit 3 - ACMA register of datacasting licensees - 2006

Exhibit 4 - Commercial television licences - 2006

Exhibit 5 - Nine Network coverage

Exhibit 6 - Regional licence area plan update

Exhibit 7 - Community television licences - 2005

Exhibit 8 - Public television stations funding - 2003 - 2004

Exhibit 9 - New media activities from pay TV operators - 2006

Exhibit 10 - Pay TV roll-outs by state

Exhibit 11 - The key issues still remain the same

Exhibit 12 - Media diversity

Exhibit 13 - Dutch digital media policies

Exhibit 14 - Digital media reform - current rules and key proposed changes

Exhibit 15 - Estimated number of radios in the home

Exhibit 16 - Austereo national networks - 2006

Exhibit 17 - SBC key radio stations

Exhibit 18 - Timeline of music on the Internet

Table 1 - Pay TV subscribers by operator - 2004 - 2007

Table 2 - Commercial TV networks share of advertising revenue - 2001 - 2006

Table 3 - Commercial TV networks audience share of revenue - 2005 - 2006*

Table 4 - Major broadcaster’s primetime audience share - 2006

Table 5 - Digital TVs and integrated digital TV sets sold - 2003 - 2006*

Table 6 - Average monthly sales volume of digital TV receivers - 2005 - 2006*

Table 7 - Pay TV subscribers by operator - 2002 - 2007

Table 8 - Pay TV subscribers annual change by operator - 2002 - 2007

Table 9 - Pay TV household penetration - 1997 - 2007

Table 10 - Pay TV revenue per operator - 1997 - 2008

Table 11 - Percentage change of pay TV revenue per operator - 2002 - 2008

Table 12 - Digital TVs and integrated digital TV sets sold - 2003 - 2006*

Table 13 - Average monthly sales volume of digital TV receivers - 2005 - 2006*

Table 14 - Average monthly sales volume of integrated digital TVs - 2006*

Table 15 - Digital TV adoption by number of devices - 2005 - 2006

Table 16 - Number of CRT TVs sold - first and third quarter 2006

Table 17 - Household penetration of digital TVs* - 2005 - 2006

Table 18 - Number of digital TV* households - 2001 - 2007

Table 19 - Digital TV statistics - household penetration - August 2006

Table 20 - Digital pay TV statistics - July 2006

Table 21 - Widescreen TV sales - 2004 - 2006

Table 22 - Growth rate of widescreen TVs - 2005

Table 23 - TV sets in Australian households by type of set - September 2005

Table 24 - Percentage of households with FTA or pay TV - 2005

Table 25 - Household penetration of digital media - 2005

Table 26 - Percentage of household use by application or platform - 2006

Table 27 - Frequency of device used for downloaded content - 2006

Table 28 - Main drivers for DTTB* adoption - 2006

Table 29 - Is digital FTA TV available to households in your area?

Table 30 - Awareness of analogue switch-off - 2005 - 2006

Table 31 - Type of television set in use - 2005

Table 32 - Top nine most satisfying features of digital FTA TV - 2005

Table 33 - Segmentation of households according to interest in adopting digital FTA TV - 2005

Table 34 - Penetration of pay TV services by access device - 2005

Table 35 - Foxtel iQ DVR subscribers - 2006 - 2007

Table 36 - Percentage of digital pay TV subscribers - 2004 - 2006

Table 37 - Subscriber churn rate by customer category - 2006

Table 38 - Digital TV adoption by number of devices - 2005 - 2006

Table 39 - Digital TVs and integrated digital TV sets sold - 2003 - 2006*

Table 40 - Penetration of pay TV services by access device - 2005

Table 41 - Penetration of DVD players by type of device - 2005

Table 42 - EPG developments based on current DVRs

Table 43 - EGP developments based on DVR pricing

Table 44 - FTA set-top box users - 2001 - 2010

Table 45 - Foxtel iQ DVR subscribers - 2006 - 2007

Table 46 - Number of television and radio licences on issue - 2004 - 2005

Table 47 - Number of television licences on issue (historical) - 1999; 2001 - 2004

Table 48 - ABC operating revenue and cost of services and annual change - 2005 - 2006

Table 49 - ABC revenue and annual change (historical) - 1998 - 2004

Table 50 - Nine Network revenue and annual change - 2003 - 2006

Table 51 - Seven Network revenue and annual change - 1999 - 2006

Table 52 - Network TEN revenue and annual change - 1995 - 2006

Table 53 - Television set penetration by number of sets - 2006

Table 54 - Advertising revenue for commercial television networks - July to December 2006

Table 55 - Commercial TV networks share of advertising revenue - 2001 - 2006

Table 56 - Commercial TV networks audience share of revenue - 2005 - 2006*

Table 57 - Major broadcaster’s primetime audience share - 2006

Table 58 - Primetime audience shares - Summer-to-date - weeks 49-50, 2006 v weeks 49-50, 2005

Table 59 - Primetime audience percentage shares - Summer-to-date - weeks 49-50, 2006 v weeks 49-50, 2005

Table 60 - Ad revenue forecasts by media sector - 2006

Table 61 - Average number of FTA viewers in capital cities - 2001; 2005

Table 62 - Share of advertising revenue - 1990; 1995; 2000; 2005

Table 63 - Australian commercial TV revenue and expenditure - 1992 - 2005

Table 64 - TV broadcasting revenue and expenditure growth - 1996 - 2005

Table 65 - Commercial TV revenues by broadcaster - 1998 - 2005

Table 66 - Commercial TV broadcasters’ revenues as share of total - 1998 - 2005

Table 67 - Broadcasting and commercial licence fees collected by ACMA - 1997 - 2005

Table 68 - Commercial television programming spending - 2003 - 2005

Table 69 - Pay TV revenue per operator - 1997 - 2008

Table 70 - Percentage change of pay TV revenue per operator - 1998 - 2008

Table 71 - Telstra pay TV bundling revenue and annual change - six months to December 2006

Table 72 - Net losses pay TV industry - 1996 - 2007

Table 73 - ARPU levels per operator Austar, Foxtel and Optus - 1999/2002; 2003 - 2007

Table 74 - Pay TV industry annual churn rates - 1996 - 2007

Table 75 - Foxtel subscriber annual churn rate - 2002 - 2006

Table 76 - Foxtel subscriber annual churn rate by customer category - 2006

Table 77 - Austar monthly and annual subscriber churn - 2002; 2005 - 2006

Table 78 - pay TV advertising spending estimates and annual change - 2005 - 2007

Table 79 - Pay TV subscribers by operator - 1995 - 2007

Table 80 - Pay TV subscribers annual change by operator - 1997 - 2007

Table 81 - Telstra pay TV bundling subscribers and annual change - six months to December 2006

Table 82 - Digital pay TV subscribers percentage per Foxtel/Austar - 2004 - 2006

Table 83 - Pay TV household penetration - 1997 - 2007

Table 84 - Pay TV viewing versus FTA channel viewing - six months to June 2006

Table 85 - Pay TV HH penetration and number of subscription TV HHs - 2000 - 2005

Table 86 - Pay TV audience growth by age group - 2004 - 2005

Table 87 - Pay TV HH penetration in Australia versus overseas countries - 2005

Table 88 - Pay TV viewing as a percent of total TV viewing - 1998 - 2006

Table 89 - Penetration of pay TV services by access device - 2005

Table 90 - Market share by provider and annual change - metropolitan homes in Australia - 2004 - 2005

Table 91 - Market share by provider in pay TV homes - 2004 - 2005

Table 92 - Forecast pay TV household penetration, low market growth scenario - 2005 - 2010

Table 93 - Forecast pay TV household penetration, high market growth scenario - 2005 -2010

Table 94 - Pay TV roll-out statistics (homes passed) - 1996 - 1998; 2002 - 2006

Table 95 - Share of all radio listening (historical figures) - 2003

Table 96 - Number of commercial and government radio stations - 2006

Table 97 - Radio subscription and advertising revenue, forecasts and annual change - 2000 - 2009

Table 98 - Advertising spending by media sector - 2005

Table 99 - Commercial radio penetration and time spent listening - Sept - Nov 2006

Table 100 - Time spent listening by capital city (excluding Canberra, Hobart, Darwin) - 2006

Table 101 - Audience penetration by time of day - 2006

Table 102 - Radio listening by radio location - 2001 - 2006

Table 103 - Commercial radio - top ten industry sectors and annual change - 2004 - 2005

Table 104 - Metropolitan radio advertising revenue - 2005

Table 105 - Australian commercial radio financial results and annual profit change - 1992 - 2005

Table 106 - Number of commercial radio services by city - 2006

Table 107 - ABC radio regional reach and share - 2005/06

Abstract

• revenue and subscriber statistics;
• analyses of market and industry trends and developments;
• regulatory and government policy developments including the Digital Media sector;
• Overviews of key market segments including: Personal Video Recorders (PVRs), digital radio, Interactive TV, Set-top Boxes (STBs) and datacasting;
• Overviews of major players in the market including: Foxtel, Austar, Australian Broadcasting Corporation (ABC), Nine Network, Seven Network, and Channel Ten.

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