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Fruit Juices & Health Drinks Market Report 2007

Published by: Key Note Publications Ltd

Published: Mar. 1, 2007 - 98 Pages


Table of Contents


Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

Fruit Juice

Health Drinks

Fruit Drinks

MARKET TRENDS

Apple Threatens Orange Dominance of The Fruit Juice Sector

Health and Convenience Trends Drive The Market

ECONOMIC TRENDS

Population

Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2001-2005

Gross Domestic Product

Table 2: UK Gross Domestic Product at Current and Annual Prices (£m), 2001-2005

Inflation

Table 3: UK Rate of Inflation (%), 2001-2005

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2001-2005

Household Disposable Income

Table 5: UK Household Disposable Income Per Capita (£), 2001-2005

MARKET POSITION

The UK

Table 6: The Total UK Soft Drinks Market by Volume (million litres and %), 2002-2006

Overseas

2. Market Size

THE TOTAL MARKET

Table 7: The Total UK Fruit Juices and Health Drinks Market by Sector by Value (£m at rsp), 2002-2006

Figure 1: The Total UK Fruit Juices and Health Drinks Market by Sector by Value (£m at rsp), 2002-2006

Table 8: The Total UK Fruit Juices and Health Drinks Market by Sector by Volume (million litres), 2002-2006

Figure 2: The Total UK Fruit Juices and Health Drinks Market by Sector by Volume (million litres), 2002-2006

BY MARKET SECTOR

Fruit Juice

Table 9: The UK Fruit Juices Sector by Value (£m at rsp and %), 2002-2006

Health Drinks

Table 10: The UK Health Drinks Sector by Value (£m at rsp and %), 2002-2006

Fruit Drinks

Table 11: The UK Fruit Drinks Sector by Value (£m at rsp and %), 2002-2006

OVERSEAS TRADE

Imports

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

Table 12: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Fruit and Vegetable Juice, and Mineral Water and Soft Drinks by Turnover Sizeband, 2006

EMPLOYMENT

Table 13: Number of UK Local Units Engaged in the Manufacture of Fruit and Vegetable Juice, and Mineral Water and Soft Drinks by Employment Sizeband, 2006

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

Table 14: Distribution of Fruit Juice, Health Drinks and Fruit Drinks by Type of Outlet (%), 2006

Figure 3: Distribution of Fruit Juice, Health Drinks and Fruit Drinks by Type of Outlet (%), 2006

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

Association of the Industry of Juices and Nectars from Fruits and Vegetables of the European Union

British Soft Drinks Association

4. Competitor Analysis

THE MARKETPLACE

Market Leaders

Table 15: Leading UK Manufacturers of Fruit Juices, Health Drinks and Fruit Drinks by Turnover (£m), Latest Financial Year

MARKET LEADERS

Britvic Soft Drinks Ltd

Company Structure

Current and Future Developments

Financial Results

Coca-Cola Enterprises UK Ltd

Company Structure

Current and Future Developments

Financial Results

Cott Beverages Ltd

Company Structure

Current and Future Developments

Financial Results

Del Monte Fresh Produce (UK) Ltd

Company Structure

Current and Future Developments

Financial Results

Gerber Juice Company Ltd

Company Structure

Current and Future Developments

Financial Results

GlaxoSmithKline PLC

Company Structure

Current and Future Developments

Financial Results

Princes Soft Drinks Ltd

Company Structure

Current and Future Developments

Financial Results

Other Companies

AG Barr PLC

Calypso Soft Drinks Ltd

Merrydown PLC

Nichols PLC

Red Bull UK

Tovali Ltd

Tropicana United Kingdom Ltd

OUTSIDE SUPPLIERS

Raw Materials

Processing, Distribution and Packaging

MARKETING ACTIVITY

Main Media Advertising Expenditure

Cordials

Table 16: Main Media Advertising Expenditure on Cordials (£000), Years Ending September 2005 and 2006

Fruit Juices and Still Drinks

Table 17: Main Media Advertising Expenditure on Fruit Juices and Still Drinks (£000), Years Ending September 2005 and 2006

Other Activities

Sports Sponsorship

Character Licensing

Exhibitions/Trade Shows

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

CONSUMER PENETRATION

Users and Non-Users of Fruit and Vegetable Juice

Table 18: Users and Non-Users of Ready-To-Drink Fruit and Vegetable Juice by Sex, Age, Social Grade and Region (% of adults), 2006

Frequency of Consumption

Heavy Usage

Medium Usage

Light Usage

Table 19: Penetration of Ready-To-Drink Fruit and Vegetable Juice by Sex, Age, Social Grade and Region (% of adults), 2006

Energy Drinks

Table 20: Penetration of Energy Drinks by Sex, Age, Social Grade and Region (% of adults), 2006

7. Current Issues

Brand Activity

Coca-Cola Continues to Target Red Bull

Irn-Bru Enters The Energy Market

Sunny D Attempts Comeback

HEALTH ISSUES

Further Concerns About Red Bull

Cloudy Apple Juice Has The Healthy Edge

RETAILING DEVELOPMENTS

BBC Predicts Smoothie Bar Wars

COMMODITY MARKETS

Big Freeze in US Forces Up Fruit Prices

8. The Global Market

OVERVIEW

THE US

9. Forecasts

INTRODUCTION

ECONOmic Forecasts

Gross Domestic Product

Table 21: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010

Inflation

Table 22: Forecast UK Rate of Inflation (%), 2006-2010

Unemployment

Table 23: Forecast Actual Number of Unemployed Persons in the UK (million), 2006-2010

Forecasts 2007 to 2011

Table 24: The Forecast Total UK Fruit Juices and Health Drinks Market by Sector by Value (£m at rsp), 2007-2011

Market Growth

Figure 4: The Forecast Total UK Fruit Juices and Health Drinks Market by Sector by Value (£m at rsp), 2002-2011

FUTURE TRENDS

Demographics

Table 25: Forecast UK Resident Population by Sex (000), Mid-Years 2006-2010

Product Development

Competitor Forecasts

10. Company Profiles

Britvic Soft Drinks Ltd

Coca-cola Enterprises Ltd

Cott Beverages Ltd

Del Monte Fresh Produce (uk) Ltd

Gerber Juice Company Ltd

Glaxosmithkline Plc

11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Slips Slightly

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006

Significantly More Adults Are Willing to Borrow

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), November 2005-2006

SPENDING FROM SAVINGS

Little Change in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), November 2005-2006

12. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Bisnode Sources

Abstract

This Key Note Market Report covers the fruit juices and health drinks market, which comprises fruit juice, health drinks and fruit drinks. Despite the relative maturity and the high household penetration level of the sector, the total fruit juices and health drinks market has grown strongly over the past 5 years, in terms of both value and volume. In 2006, the total market was worth an estimated £2.77bn at retail selling prices (rsp), having grown by 30.7% since 2002.

In 2006, fruit juices, health drinks and fruit drinks accounted for 40.6% of the total soft drinks market in terms of volume sales. The sector has gained market share over the past 5 years, as consumers switch away from alternative soft drinks and towards the products covered by this report. Fruit juices and health drinks have benefited from their healthy image, particularly in comparison with other, less healthy, drinks, such as carbonates.

Large multinational companies, led by Coca-Cola Enterprises UK Ltd and Britvic Soft Drinks Ltd, dominate the fruit juices, health drinks and fruit drinks market. Other major players include Pepsico, Princes Soft Drinks Ltd, Cott Beverages Ltd and Gerber Juice Company Ltd. The remainder of the market is fairly fragmented, with many niche players, such as Red Bull, which are dominant in particular sectors. In addition, GlaxoSmithKline PLC, one of the world's leading drugs companies, also owns the iconic Lucozade and Ribena brands.

Marketing and advertising play a key role in the sector, which is characterised by a multitude of brands and sectors, and often little difference in terms of the ingredients that go into the drinks. Thus manufacturers invest heavily in advertising and promotion to differentiate their brands and appeal to consumers in terms of lifestyle aspirations and/or health factors.

Data from BMRB International Ltd's Target Group Index (TGI) survey reveals that, in 2006, more than half the population were users of fruit and vegetable juice, with women more likely to drink it than men.

Prospects for the market appear excellent. Fruit juices and fruit drinks have a healthy image and are convenient to use, so they should continue to benefit from the two major trends influencing food and drinks markets, not just in the UK, but around the world: the demand for healthy and convenient products. They should, therefore, continue to win consumers away from carbonates, their chief rival in the soft drinks market, as well as other beverages such as tea and coffee that require some preparation. Energy drinks should also continue to experience strong growth, although they are more vulnerable than the other sectors due to concerns about their healthy attributes, with adverse reports continuing to emerge about one of the main brands in the sector, Red Bull.

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