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Published by: eMarketer
Published: Apr. 1, 2007 - 33 Pages
Table of Contents
- Executive Summary
- US Online Video Viewers As a Percent of Internet Users, by Gender, 2006-2011
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: Women Online
- Internet Users by Gender
- US Internet Users, by Gender, 2006-2011 (millions and % of total Internet users)
- Comparative Estimates: US Internet Users, by Gender, 2006 (% of total Internet users)
- US Internet Users, by Gender, December 2005 & December 2006 (thousands and % increase vs. prior year)
- US Internet Users, by Gender, December 2005 & December 2006 (thousands and % increase vs. prior year)
- US Female Internet Users, by Age, December 2006 (thousands and % of total)
- US Female Internet Users, by Age, December 2006 (thousands and % of total)
- US Internet Users, by Gender, 2006-2011 (% of population ages 3+ in each group)
- US At-Home Internet Users, by Gender, 2000-2006 (% of respondents in each group)
- Demographic Profile of US Adult Internet Users, March-April 2006 (% of respondents in each group)
- Demographic Profile of US Adult Internet Users, February-April 2006 (% of respondents in each group)
- Online Video Viewers by Gender
- US Online Video Viewers As a Percent of Internet Users, by Gender, 2006-2011
- US Online Video Viewers, 2003-2011 (millions)
- US Online Video Viewers, by Gender, 2006-2011 (millions)
- US Online Video Viewers, by Gender, 2006-2011 (% of total)
- US Online Video Viewers and Internet Users, by Gender, 2007 (% of total in each group)
- US Online Video Viewers As a Percent of Broadband Users, Total Internet Users and Total Population, 2003-2011
- Demographic Profile of US Home Broadband Users, 2005 & 2006 (% of respondents in each group and % increase vs. prior year)
- Average Age of US Adult Internet Users Who Regularly or Occasionally* Download or Stream Video or Television Content, by Gender, July-August 2006
- Select Streaming Video Activities among US Consumers, January 2007 (index ranking*)
- US Internet Users Who Have Watched Online Video, by Gender, November 2006 (% of respondents in each group)
- Select Computer Activities of US Adults, by Gender, 2006 (% of respondents)
- US Adult Internet Users Who Regularly or Occasionally* Download or Stream Video or Television Content, by Gender, July-August 2006 (% of respondents)
- Demographic Profile of US Online Video Viewers*, January 2006 (% of respondents)
- US Online Video Viewers, by Gender, March 2006 (% of viewers)
- Demographic Profile of US Online Video Viewers, February 2006 (% of respondents)
- US Online Video Viewers Ages 45+ Who Watch More Online Video vs. a Year Ago, by Gender, July-August 2006 (% of respondents in each group)
- US Female BabyCenter.com Visitors Who View Videos or Video Clips Online, February 2007 (% of respondents)
- Level of Online Experience according to US Adult Internet Users, by Gender, 2006 (% of respondents)
- Frequency of Use
- US Online Video Viewers Who Watch Online Video at Least Once per Week, by Gender, July-August 2006 (% of respondents in each group)
- Frequency of Online Video Viewing among US Female BabyCenter.com Visitors, February 2007 (% of respondents)
- US Weekly* Online Video Watchers, by Age and Gender, February-March 2006 (% of respondents in each group)
- Frequency with which US Adult Internet Users Download or Stream Video or Television Content, by Gender, July-August 2006 (% of respondents)
- Frequency of Viewing among US Online Video Viewers, by Gender, November 2006 (% of respondents)
- What Do Females Watch Online?
- Types of Content that US Consumers Say They Are "Likely" to Stream, January 2007 (% of respondents)
- Types of Online Video Viewed by US Online Video Viewers, by Age, November 2006 (% of respondents)
- Comparative Estimates: Top Three Types of Online Video Viewed or Preferred by US Female Internet Users, 2006
- Comparative Estimates: Top Three Types of Online Video Viewed or Preferred by US Male Internet Users, 2006
- Types of Media that US Adult Internet Users Listen to, Watch or Search for Online to Download, by Gender, June 2006 (% of respondents)
- Types of Online Video Watched by US Online Video Viewers, by Gender, 2006 (% of respondents in each group)
- Types of Videos that US Female Visitors to BabyCenter.com Enjoy Watching Online, February 2007 (% of respondents)
- Types of Online Video Watched by US Online Video Viewers, by Gender and Age, February-March 2006 (% of respondents)
- Downloading and Purchasing
- US Adult Internet Users Who Have Ever Downloaded Video Files onto Their Computer, by Gender, 2004-2006 (% of respondents in each group)
- US Adult Internet Users Who Download Free or Pay-Per-Use Music, Video or Pictures, by Gender, 2006 (% of respondents)
- Types of Media that US Adult Internet Users Have Purchased/Attempted to Purchase Online, by Gender, June 2006 (% of respondents)
- US Consumers Who Download Movies from File-Sharing Web Sites, by Gender, June-September 2006 (% of total)
- Traffic to Video Destination Sites
- US Unique Visitors to Select Online Video Sites, by Gender, December 2006 (% of total Internet users in each group)
- US Visitors to Select Online Video Sites, by Gender, December 2006 (% of total Internet users in each group)
- Top Internet Categories among US Female Internet Users, Ranked by Unique Visitor Growth, December 2005 & December 2006 (thousands of unique visitors and % increase vs. prior year)
- US Unique Visitors to Select Online Video Sites, by Gender, December 2006 (thousands and % of total)
- US Visits to the Multimedia and Television Web Site Categories, by Gender, Week ending February 3, 2007 (% of total)
- US Visitors to Select Online Video Sites, by Gender, December 2006 (thousands and % of total visitors)
- Select US Video Web Sites with Largest Percent of US Traffic from Females, Four weeks ending February 3, 2007 (% of total audience)
- US Visitors to Select Video Web Sites, by Gender, January 2007 (indexed by visitors to all Web sites)
- Web Sites on which US Online Video Viewers Watch Online Video, by Gender, 2006 (% of respondents in each group)
- Web Sites on which US Adult Male Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
- Web Sites on which US Adult Female Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
- YouTube
- US Visitors to YouTube.com, by Gender, December 2005, May & December 2006 (thousands and % of total audience)
- US Unique Visitors to YouTube.com, by Gender, May & December 2006 (% of total)
- US Visitors to YouTube, by Gender, Four weeks ending February 3, 2007 (% of total)
- US Visitors to YouTube.com, by Gender, October 2006 & January 2007 (indexed by visitors to all Web sites)
- US Female Visitors to YouTube.com, by Age, December 2006 (thousands and % of total female audience)
- US Male Visitors to YouTube.com, by Age, December 2006 (thousands and % of total male audience)
- The TV-Online Video Connection
- TV Usage, by Gender
- Average Daily Time Spent Watching TV by US Consumers, by Gender and Age, 1988-2005 (hours:minutes)
- Number of People in US TV Households, by Age and Gender, 2007-2010 (thousands)
- Amount of TV that US Adult Internet Users Watch vs. Two Years Ago, by Gender, 2006 (% of respondents in each group)
- Daily Time Spent with Major Media among US Adults, by Gender and Age, January 2006 (minutes)
- Amount of Time per Day that US Teens Spend Watching TV, 2003 & 2006 (hours)
- Average Time per Weekday that US Teen Internet Users Watch TV, by Age and Gender, June-July 2006 (% of respondents in each group)
- The Online Opportunity for TV Networks
- Devices on which US Teen Internet Users Would Watch a TV Show, by Age and Gender, June-July 2006 (% of respondents in each group)
- Devices on which US Young Adult Internet Users Would Watch a TV Show, by Age and Gender, June-July 2006 (% of respondents in each group)
- US Unique Visitors to ABC.com, CBS.com and NBC.com, by Gender, December 2006 (thousands and % of total)
- US Visitors to Select Broadcast Network TV Sites, by Gender, January 2007 (indexed by visitors to all Web sites)
- Select US Broadcast Television Web Sites with Largest Percent of US Traffic from Females, Four weeks ending February 3, 2007
- Demographic Profile of NBC Rewind* Users, November-December 2006 (% of respondents)
- Time that US Online Video Viewers Spend Watching Movies or TV Online, by Gender, 2006 (minutes per week)
- Select US Syndicated TV Show Web Sites with Largest Percent of US Traffic from Females, Four weeks ending February 3, 2007 (% of total)
- Select US Cable TV Web Sites with Largest Percent of US Traffic from Females, Four weeks ending February 3, 2007 (% of total)
- Marketing to Women Via Online Video
- US Online Video Advertising Spending, 2001-2011 (millions)
- Online Video Ad Spending as a Percent of Total Internet, Rich Media and Television Ad Spending in the US, 2004-2010
- US Adult Internet Users Who Have Watched Movie Trailers in Web Advertisements, by Gender, July 2006 (% of respondents)
- US Adult Internet Users Who Have Clicked "Play" for Video Ads, by Gender, July 2006 (% of respondents)
- US Adult Internet Users Who Have Explored and/or Played with Detailed Features of Interactive Web Ads, by Gender, July 2006 (% of respondents)
- US Adult Internet Users Who Have Watched an Online Video Advertisement for a Product or Service, by Gender and Internet Access Technology, March 2006 (% of respondents in each group)
- Aspect of Online Video that US Adult Internet Users Like Least, by Gender, February 2007 (% of respondents in each group)
- US Online Video Viewers Who Believe Online Video Advertising Disrupts Their Web Surfing Experience, by Gender, November 2006 (% of respondents)
- Attitude toward Ads that Appear prior to Online Videos among US Female BabyCenter.com Visitors, February 2007 (% of respondents)
- Whether US Adult Internet Users Are Willing to Watch Advertising before a Free Online Video, by Gender, 2006 (% of respondents in each group)
- US DVR Owners Who Skip Commercials, by Gender, 2005 & 2006 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- A Trusted Resource
AbstractThe Women Online report analyzes the impact that new Internet video content and advertising are having—or not having—on female Internet users, who make up over half the US Internet population.
Amid all the excitement online video is causing, marketers must keep one fact in mind: Of the estimated 97 million females online in the US, only 66% of them actually watch videos online, compared with 78% of males who do.
Why the difference between the sexes—and will their online viewing habits balance out in the near future?
Key questions the "Women Online" report answers:
- How many females in the US watch online video?
- What are their online video usage patterns?
- What types of programming resonate best with females?
- How do females respond to online video advertising?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Women Online report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.
Get Full Details About This Report >>
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