Assessment of Market for Lead Acid Batteries in China

Published by: GCiS China Services

Published: Jan. 25, 2007 - 149 Pages

Table of Contents

Ch. 1 Introduction & Methodology

Methodology used in this Study

Sampling

Figure 1.1: Total Sampling (No. Interviews)

Figure 1.2: Sampling by Industry

Research Process

Figure 1.3: GCiS Research process

Qualifications of GCiS

Specific issues for this Project

Definitions

Types of Battery

Figure 1.4: Target Market Segmentation

Figure 1.5: Lead-Acid Battery Market Segmentation

Parts of a Lead-Acid Battery

Figure 1.6: Lead-Acid Battery Diagram

Raw Materials

Applications & Sampling Definitions

Figure 1.7: Market Flow of Goods

Figure 1.8: Lead-Acid Batteries Used by Industry

Ch. 2 Total Analysis

I. Market in Sum

Key Findings

Figure 2.1: Key Findings

Segmentation

Figure 2.2: Lead-Acid Battery Product Segmentation

II. Market Figures

Key Points

Market Size and Projections

Figure 2.3: Market Size for Lead-acid Batteries (2001 - 2010)

Figure 2.4: Lead-Acid Battery Market Size (2001 - 2010) - Chart

Figure 2.5: 2004 and 2005 Revenues by Supplier

Market Shares

Figure 2.6: Market Shares (2005)

Figure 2.7: Market Share - Chart

Figure 2.8: Market Share - Foreign vs. Domestic Suppliers

Figure 2.9: Market Share - Foreign vs. Domestic Suppliers - Chart

III. Total Universe

Demand-End Data

Figure 2.10: Output of Lead-Acid Battery Customers (OEMs) (2006)

Figure 2.11: Usage Intensity of Lead-Acid Battery by Industry (2006)

Figure 2.12: Use of Lead-Acid Battery by Industry (2006)

Figure 2.13: Demographics of Lead-Acid Battery Customers (OEMs) (2006)

Figure 2.14: 3rd Party Estimates on Primary vs. Aftermarket Sales

Supply-End Data

Figure 2.15: Total Universe of Lead-Acid Battery Suppliers (2005)

Figure 2.16: Top Lead-Acid Battery Suppliers

Figure 2.17: Top Suppliers by Battery Type

Figure 2.18: Automobile & Motorcycle Import Data (2002-2005)

Figure 2.19: No. of Lead-Acid Batteries Imported with Automobiles,

Motorcycles

Figure 2.20: Lead-Acid Batteries Import Data (2002-2005)

Figure 2.21: Total Lead-Acid Battery Imports (2002-2005)

Regulatory Environment

IV. Market Characteristics

Key Points

Market Trends

Figure 2.22: Rise in Car Ownership

Figure 2.23: Growth of UPS Market

Figure 2.24: Growth in Use of Electric Powered Vehicles

Figure 2.25: Cost of Lead (2002-2006)

Market Drivers

Market Inhibitors

Main Challenges for Foreign Suppliers

Suggestions for Foreign Companies

Ch. 3 End-user Analysis

I. Background on OEMs in the Market

Figure 3.1: Market Flow of Goods

Figure 3.2: Lead-acid Batteries Used by Industry

Figure 3.3: OEMs Interviewed by Industry Sector

Figure 3.4: Lead-Acid Batteries Purchased in 2006 by Industry Sector

Figure 3.5: Ownership of OEMs Interviewed

Figure 3.6: OEMs Exporting

Figure 3.7: Proportion of Products Exported by Industry Sector

II. Use of Lead-Acid Batteries

Key Points

Lead-acid Batteries Used

Figure 3.8: Average Percent of Lead-Acid Battery Type used by Industry Sector

Figure 3.9: Average Percent of Lead-Acid Battery Type used by Industry - Chart

III. Purchasing Issues

Key Points

Purchasing Frequency

Figure 3.10: Purchasing Frequency of Lead-Acid Batteries

Figure 3.11: Purchasing Frequency of Lead-Acid Batteries - Chart

Quantity and Price of Purchases

Figure 3.12: Purchases made in 2006 by OEM

Figure 3.13: Example Prices Paid (Range)

Suppliers Used

Figure 3.14: Purchasing Channels

Figure 3.15: Purchasing Channels - Chart

Figure 3.16: Suppliers Used

Figure 3.17: Services Received from Suppliers or Distributors

Figure 3.18: Services Received from Suppliers or Distributors - Chart

Figure 3.19: Requirements of Current Supplier

Figure 3.20: Satisfaction with Current Supplier

Figure 3.21: Preference to Purchase from the Same Supplier(s)

Figure 3.22: Willingness to Change Suppliers

Figure 3.23: Conditions for a Supplier Change

Figure 3.24: Conditions for a Supplier Change - Chart

Awareness of Select Suppliers

Figure 3.25: Awareness of Select Suppliers

Future Purchasing Plans

Figure 3.26: Assessment of Future Increase in Purchasing

Figure 3.27: Market Demand Trends

Figure 3.28: Purchasing Expectations

Figure 3.29: Assessment of Pricing Changes (2001 - 2008)

Figure 3.30: Assessment of Pricing Changes (2001 - 2008) - Chart

Additional Comments

Ch. 4 Supplier & Distributor Analysis

I. Background on Suppliers & Distributors

Figure 4.1: Segmentation of Interviews by Type

Figure 4.2: Ownership of Suppliers/Distributors Interviewed

Figure 4.3: Average No. of Employees, Revenues by Size

Figure 4.4: Proportion of Business Dedicated to Lead-Acid Batteries

Figure 4.5: Average No. of Employees of Suppliers - Chart

Figure 4.6: Average Revenues of Suppliers - Chart (2006)

II. Production and Sales of Lead-acid Batteries

Key Points

Production

Figure 4.7: Percentage of Suppliers Producing Various Lead-Acid Batteries

Figure 4.8: Percentage Suppliers Producing Various Lead-Acid Batteries - Chart

Figure 4.9: Proportion of Lead-Acid Battery Type Produced (Average) - Chart

Sales Organization and Deployment

Figure 4.10: Number of Sales Offices (Distributors)

Figure 4.11: Number of Sales Staff (Distributors)

Figure 4.12: Number of Sales Staff (Distributors) - Chart

Figure 4.13: Sales Team Organization (Distributors)

Figure 4.14: Sales to Lower Tiered Distributors

Figure 4.15: Average Percentage of Sales made to Lower Tiered Distributors

Figure 4.16: Preference of Selling Products of One vs. Multiple Suppliers

Figure 4.17: Geographical Coverage by Distributor

Sales Information

Figure 4.18: Sales of Lead-Acid Battery by Type

Figure 4.19: Average Percentage of Lead-Acid Battery Sold by Type

Figure 4.20: Types of Customers of Distributors

Figure 4.21: Percentage of Sales by Customer Type

Figure 4.22: Sales for Lead-Acid Battery by Suppliers in 2006

Exports

Figure 4.23: Suppliers Exporting Lead Acid Batteries

Figure 4.24: Percentage of Lead-Acid Batteries Exported by Supplier Size

Figure 4.25: Proportion of Supplier Exports by Region

Supplier Dynamics

Figure 4.26: Sales Channels

Figure 4.27: Average No. of Suppliers Represented

Figure 4.28: Method for Paying Suppliers

Figure 4.29: Frequency of Order Placement with Suppliers

Figure 4.30: After-sales Services

Figure 4.31: Prevalence of Cooperative Marketing with Suppliers

Figure 4.32: Supplier Selection Criteria

Figure 4.33: Typical Rebates/Discount Rates

Minimum Performance Requirements

Figure 4.34: Prevalence of Minimum Performance Requirements from Suppliers

Figure 4.35: Explanation of Minimum Performance Requirements

Figure 4.36: Distributors Meeting Minimal Performance Requirements

Loyalty

Figure 4.37: Loyalty to Current Suppliers

Figure 4.38: Reasons for Loyalty/Disloyalty

Figure 4.39: What a Supplier Can Do to Win a Distributor’s Loyalty

Figure 4.40: What a Supplier Can Do to Win a Distributor’s Loyalty - Chart

Figure 4.41: Incentives Offered by Suppliers

III. Market Assessment

Key Points

Market Growth

Figure 4.42: Assessment of Market Growth Rate

Figure 4.43: Assessment of Market Growth Rate - Chart

Figure 4.44: Assessment of Market Growth by Distributor Size

Figure 4.45: Market Trends

Figure 4.46: Assessment of Pricing Trends by Supplier

Figure 4.47: Assessment of Market Growth Prospects (Distributors)

Figure 4.48: Assessment of Prospective Market Growth Rate

Supplier Awareness & Assessment

Figure 4.49: Awareness of Target Suppliers

Figure 4.50: Awareness of Target Suppliers

Figure 4.51: Ranking of Select Suppliers by Other Suppliers

Figure 4.52: Satisfaction with Current Suppliers

Figure 4.53: Satisfaction with Current Suppliers - Chart

Competition

Figure 4.54: The Five Most Competitive Suppliers by Peer Assessment

Challenges and Opportunities

Figure 4.55: Main Challenges for Distributors

Figure 4.56: Main Challenges for Distributors - Chart

Additional Comments

Appendix

I. Additional OEM Data

Figure A.1: Lead-Acid Battery Specifications by OEM

Figure A.2: Typical Prices Paid

Figure A.3: Suppliers of Lead-Acid Batteries by OEM

Figure A.4: Future Purchasing Plans

II. Additional Supplier/Distributor Data

Figure A.5: Specifications of Lead-Acid Batteries Sold

Figure A.6: Main Customers of Suppliers

Figure A.7: Suppliers Represented by Distributors

III. Supplier Profiles

Baoding Fengfan

Fujian Quanzhou Dahua

Fujian Minhua

Guangdong Yuasa

Jiangsu Shuangdeng

Jiangsu Xinhuafu

Shanghai C&D

Shanghai Delphi

Shenyang Panasonic

Tianjin Tongyi

Weihai Wenlong

Zhejiang Tianneng

List of Contacts

Abstract

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