Download Monitoring Web Users’ Downloading Behaviour and Consumption Patterns

Published by: IDATE

Published: Mar. 1, 2007 - 160 Pages

Table of Contents

1. Outline elements

1.1. History

Pre-Napster

Napster, downloading pioneer

The Kazaa era

Development of eDonkey/eMule

BitTorrent at its peak

Development of a “legal” offering

Redealing of the cards

Can the content industries enjoy any fruits?

1.2. Download chains

1.2.1. Community sharing chain

Major popular P2P service networks

Use of P2P as a legal means of distribution

1.2.2. Dematerialised distribution chain

Online distribution of music

Arrival of online distribution of other content

1.2.3. Community exchange chain

The economic challenge of community exchange: is the centralised model viable?

P2P at the service of community video?

1.2.4. The mobility chain

1.2.5. Emerging downloading chains

The IM (instant messaging) chain

Blogs and online anonymous storage services

IRC (Internet Relay Chat) and FTP

Private communities

1.3. Common features: the community

From individualisation to sharing

Recommendation among community members

Catalogue size and community dimensions

2. Processing of the Download Monitoring survey

2.1. Sampling

2.1.1. Scope

2.1.2. Survey plan

By sex..

By age .

By socio-professional category

Household structure

2.2. Downloading - key lessons

2.2.1. Spread of file downloading and P2P practices among Internauts

Based on Internauts generally

Based on Internet downloaders

2.2.2. Spending..

Based on Internauts generally

Based on Internet downloaders

Based on P2P Internauts

2.2.3. Comparison of downloaded volumes

Based on Internet downloaders

Based on P2P downloaders

2.3. France

2.3.1. File-sharing and downloading practices

Downloading penetration

Downloader profiles

Impact of user profiles on downloading volume

Download volumes

Budgets

2.3.2. Focus on P2P services

P2P penetration

P2P user profiles

Impact of downloading practices on P2P penetration

Use of P2P networks

P2P download volumes

Budgets for leisure items seen in relation to P2P usage

P2P usage for video

2.3.3. From free downloading to paid downloading

Reasons for using paid downloading

Incentives for paying for downloads

2.4. United Kingdom..

2.4.1. File-sharing and downloading practices

Downloading penetration

Downloader profiles

Impact of user profiles on downloading volume

Download volumes

Budgets

2.4.2. Focus on P2P services

P2P penetration

P2P user profiles

Impact of downloading services on P2P penetration

Use of P2P networks

P2P download volumes

Budgets for leisure items seen in relation to P2P usage

P2P usage for video

2.4.3. From free downloading to paid downloading

Reasons for using paid downloading

Incentives for paying for downloads

2.5. USA

2.5.1. File-sharing and downloading practices

Downloading penetration

Downloader profiles

Impact of user profiles on downloading volume

Download volumes

Budge

2.5.2. Focus on P2P services

P2P penetration

P2P user profiles

Impact of downloading practises on P2P penetration

Use of P2P networks

P2P download volumes

Budgets for leisure items seen in relation to P2P usage

P2P usage for video

2.5.3. From free downloading to paid downloading

Reasons for using paid downloading

Incentives for paying for downloads

3. Development of downloading - prospects and issues at stake

3.1. Major trends in downloading

3.2. Ten challenges for the industry

3.3. Downloading growth prospects

3.3.1. Hypoth

Inter

Downloading

Dematerialised music

3.3.2. Downloading growth prospects in France

Conversion to paid services

Profitability potential of dematerialised music in France

Dematerialised music market

Number of downloads of other leisure content

3.3.3. Downloading growth prospects in the United Kingdom

Conversion to paid services

Profitability potential of dematerialised music in the United Kingdom

Dematerialised music market

Number of downloads of other leisure content

3.3.4. Downloading growth prospects in the USA

Conversion to paid services

Profitability potential of dematerialised music in the USA

Dematerialised music market

Number of downloads of other leisure content

4. ANNEXES

4.1. ANNEX 1: Results by socioprofessional category

4.1.1. France

4.1.2. United Kingdom

4.1.3. USA

4.2. ANNEX 2: Other results

4.2.1. France

4.2.2. United Kingdom

4.2.3. USA

List of tables

Chapter 1. Outline elements

Table 1: P2P’s Reach

Table 2: Main P2P file sharing software

Table 3: Main online music s

Table 4: Comparison of main film downloading services in the USA (October 2006)

Table 5: USA - May 2006 - The 10 most frequently visited sites

Table 6: US teenagers’ use of IM

Table 7: Compared interst ofUS teenagers and adults in instant messaging

Table 8: Internet penetration rate in the home** (actiove Internauts), September 2006

Chapter 2. Processing of the Download Monitoring survey

2.2. Downloading - key lessons

Table 9: Budget for downloading, by type of content in France, the United Kingdom and the USA

Table 10: Monthly budget for leisure activities (excluding downloads) in France, the United Kingdom and the USA

Table 11: Total monthly budget for leisure activities by type in France, the United Kingdom and the USA (downloads + excluding downloads)

Table 12: Budget for downloading, by type of content in France, the United Kingdom and the USA

Table 13: Monthly budget for leisure activities by type (excluding downloads) in France, the United Kingdom and the USA

Table 14: Monthly budget for leisure activities by type (downloads + exclusing downloads) in France, the United Kingdom and the USA

Table 15: Budget for downloading, by type of content in France, the United Kingdom and the USA

Table 16: Monthly budget for leisure activities by type (excluding downloads) in France, the United Kingdom and the USA

Table 17: Monthly budget for leisure activities by type (downloads + exclusing downloads) in France, the United Kingdom and the USA

Table 18: Volumes downloaded in the course of a quarter in France, the United Kingdom and the USA

Table 19: Types of content downloaded in the course of a quarter in France, the United Kingdom and the USA

Table 20: Types of content downloaded in the course of a quarter in France, the United Kingdom and the USA ...

Table 21: Volumes downloaded in the course of a quarter in France, the United Kingdom and the USA

Table 22: Types of content downloaded in the course of a quarter in France, the United Kingdom and the USA ...

Table 23: Types of content downloaded in the course of a quarter in France, the United Kingdom and the USA ...

2.3. France

Table 24: France: Impact of available speeds on downloading

Table 25: France: Impact of sex on paid downloading

Table 26: France: Impact of sex on type of content downloaded

Table 27: France: Impact of sex on downloading device

Table 28: France: Impact of age on the use of paid downloading

Table 29: France: Download volumes during the past quarter

Table 30: France: Monthly household budget for leisure items according to whether or not downloading is practised

Table 31: France: Monthly household budget for leisure items according to whether or not paid downloading is practised

Table 32: France: Number of files downloaded on PCs in the past quarter, by downloading method

Table 33: France: Number of files downloaded in the past quarter

Table 34: France: Monthly household budget for leisure items by P2P and non-P2P users

Table 35: France: Impact of P2P on non-P2P downloading or purchases

Table 36: France: Main reasons given by male and female Internet downloaders respectively for paying for downloads

Table 37: France: Price levels considered as an incentive to pay for downloads (maximum amount paid for downloading an item)

Table 38: France: Main incentives to pay for downloads, according to sex

2.4. United Kingdom

Table 39: United Kingdom: Impact of available speeds on downloading

Table 40: United Kingdom: Impact of sex on paid downloading

Table 41: United Kingdom: Impact of sex on type of content downloaded

Table 42: United Kingdom: Impact of sex on downloading device

Table 43: United Kingdom: Impact of age on the use of paid downloading

Table 44: United Kingdom: Download volumes during the past quarter

Table 45: United Kingdom: Monthly household budget for leisure items according to whether or not downloading is practised

Table 46: United Kingdom: Monthly household budget for leisure items according to whether or not downloading is practised

Table 47: United Kingdom: Number of files downloaded on PCs in the past quarter, by downloading method

Table 48: United Kingdom: Number of files downloaded in the past quarter

Table 49: United Kingdom: Monthly household budget for leisure items by P2P and non-P2P users

Table 50: United Kingdom: Impact of P2P on non-P2P downloading or purchases

Table 51: United Kingdom: Main reasons given by male and female Internet downloaders respectively for paying for downloads

Table 52: United Kingdom: Price levels considered as an incentive to pay for downloads (maximum amount paid for downloading an item)

Table 53: United Kingdom: Main incentives to pay for downloads, according to sex

2.5. USA

Table 54: USA: Impact of available speeds on downloading

Table 55: USA: Impact of sex on paid downloading

Table 56: USA: Impact of sex on type of content downloaded

Table 57: USA: Impact of sex on downloading device

Table 58: USA: Impact of age on the use of paid downloading

Table 59: USA: Download volumes during the past quarter

Table 60: USA: Monthly household budget for leisure items according to whether or not downloading is practised

Table 61: USA: Monthly household budget for leisure items according to whether or not downloading is practised

Table 62: USA: Number of files download on PCs in the past quarter, by downloading method

Table 63: USA: Number of files downloaded in the past quarter

Table 64: USA: Monthly household budget for leisure items by P2P and non-P2P users

Table 65: USA: Impact of P2P on non-P2P downloading or purchases

Table 66: USA: Main reasons given by male and female Internet downloaders respectively for paying

for downloads

Table 67: USA: Price levels considered as an incentive to pay for downloads (maximum amount paid for

downloading an item)

Table 68: USA: Main incentives for paying for downloads, according to sex

Chapter 3. Development of downloading - prospects and issues at stake

Table 69: Proportion of Internet households having used at least one P2P application in the past three months..

Table 70: Estimated number of Internet downloaders in France up to 2010 (million)

Table 71: Estimated annual number of free and paid downloads in France up to 2010 (per Internaut and per year)

Table 72: Estimates for the dematerialised music market in France up to 2010 (million EUR)

Table 73: Estimated number of film, video and video game downloads in France up to 2010 (per Internaut and per year

Table 74: Estimated number of Internet downloaders in the United Kingdom up to 2010 (million)

Table 75: Estimated annual number of free and paid downloads in the United Kingdom up to 2010 (per Internaut and per year)

Table 76: Estimates for the dematerialised music market in the United Kingdom up to 2010 (million EUR)

Table 77: Estimated number of film, video and video game downloads in the United Kingdom up to 2010 (per Internaut and per year)

Table 78: Estimated number of Internet downloaders in the USA up to 2010

Table 79: Estimated annual number of free and paid downloads in the USA up to 2010

Table 80: Estimates for the dematerialised music market in the USA up to 2010 (million EUR)

Table 81: Estimated number of film, video and video game downloads in the USA up to 2010 (per Internaut and per year)

Chapter 4. ANNEXES

4.1. ANNEX 1: Results by socioprofessional category

Table 82: France: Paid downloading by socioprofessional category

Table 83: France: Impact of socioprofessional category on type of content downloaded

Table 84: France: Impact of socioprofessional category on download terminal

Table 85: France: P2P and non-P2P users by socioprofessional category

Table 86: France: Main reasons given by Internet downloaders for paying for downloads, by socioprofessional category

Table 87: France: Main incentives to pay for downloads, by socioprofessional category

Table 88: United Kingdom: Paid downloading by socioprofessional category

Table 89: United Kingdom: Impact of socioprofessional category on type of content downloaded

Table 90: United Kingdom: Impact of socioprofessional category on download terminal

Table 91: United Kingdom: P2P and non-P2P users by socioprofessional category

Table 92: United Kingdom: Main reasons given by Internet downloaders for paying for downloads, by

socioprofessional category

Table 93: United Kingdom: Main incentives to pay for downloads, by socioprofessional category

Table 94: USA: Paid downloading by socioprofessional category

Table 95: USA: Impact of socioprofessional category on type of content downloaded

Table 96: USA: Impact of socioprofessional category on download terminal

Table 97: USA: P2P and non-P2P users by socioprofessional category

Table 98: USA: Main reasons given by Internet downloaders for paying for downloads, by socioprofessional

category

Table 99: USA: Main incentives to pay for downloads, by socioprofessional category

4.2. ANNEX 2: Other results

Table 100: France: Impact of age on type of content downloaded

Table 101: France: Impact of age on download terminal

Table 102: France: Impact of downloading possibility on household leisure budget

Table 103: France: Main reasons given by Internet downloaders for paying for downloads, by age

Table 104: France: Main incentives to pay for downloads, by age

Table 105: United Kingdom: Impact of age on type of content downloaded

Table 106: United Kingdom: Impact of age on download terminal

Table 107: United Kingdom: Impact of downloading possibility on household leisure budget

Table 108: United Kingdom: Main reasons given by Internet downloaders for paying for downloads, by age

Table 109: United Kingdom: Main incentives to pay for downloads, by age

Table 110: USA: Impact of age on type of content downloaded

Table 111: USA: Impact of age on download terminal

Table 112: USA: impact of downloading possibility on household leisure budget

Table 113: USA: Main reasons given by Internet downloaders for paying for downloads, by age

Table 114: USA: Main incentives to pay for downloads, by age

List of figures

Chapter 2. Processing of the Download Monitoring survey

2.2. Downloading - key lessons

Figure 1: Proportion of Internauts downloading in France, the United Kingdom and the USA

Figure 2: Proportion of Internauts using P2P downloading in France, the United Kingdom and the USA

Figure 3: Proportion of individuals practising paid downloading in France, the United Kingdom and the USA

Figure 4: Proportion of individuals using P2P systems in France, the United Kingdom and the USA

Figure 5: Total budget for downloading in France, the United Kingdom and the USA

Figure 6: Total monthly budget for leisure activities (excluding downloading) in France, the United Kingdom

and the USA (in EUR/month)

Figure 7: Total monthly budget for leisure activities (downloads + excluding downloads) in France, the United Kingdom and the USA (in EUR/month)

Figure 8: Total budget for downloading in France, the United Kingdom and the USA

Figure 9: Total monthly budget for leisure activities by type (excluding downloads) in France, the United Kingdom and the USA (EUR/month)

Figure 10: Total monthly budget for leisure activities (downloads + exclusing downloads) in France, the United Kingdom and the USA (EUR/month)

Figure 11: Total budget for downloading, by type of content in France, the United Kingdom and the USA

Figure 12: Total monthly budget for leisure activities by type (excluding downloads) in France, the United Kingdom and the USA (in EUR/month)

Figure 13: Total monthly budget for leisure activities in France, the United Kingdom and the USA (in EUR/month)

Figure 14: Volumes downloaded in the course of a quarter in France, the United Kingdom and the USA

Figure 15: Types of content downloaded in the course of a quarter in France, the United Kingdom and the USA ...

Figure 16: Types of content downloaded in the course of a quarter in France, the United Kingdom and the USA ...

Figure 17: Volumes downloaded in the course of a quarter in France, the United Kingdom and the USA

Figure 18: Types of content downloaded in the course of a quarter in France, the United Kingdom and the USA ...

Figure 19: Types of content downloaded in the course of a quarter in France, the United Kingdom and the USA ...

2.3. France

Figure 20: France: Percentage of population practising downloading

Figure 21: France: Proportion of downloaders by type of content

Figure 22: France: Proportion of downloaders by type of device

Figure 23: France: Percentage of users by free and paid downloading

Figure 24: France: Internet downloaders by sex

Figure 25: France: Internet downloaders by age

Figure 26: France: Internet downloaders by socioprofessisonal category

Figure 27: France: Download volumes by device

Figure 28: France: Free and paid downloads by type

Figure 29: France: Internaut households’ downloading budget in the past quarter by type of terminal and content

Figure 30: France: Internaut households’ paid downloading budget in the past quarter by type of terminal and content

Figure 31: France: Household budget for leisure items by type (EUR/month)

Figure 32: France: Proportion of P2P users

Figure 33: France: P2P user profiles by sex

Figure 34: France: Proportion of P2P users by age

Figure 35: France: Impact of type of content on P2P usage

Figure 36: France: Impact of P2P usage on free/paid downloading

Figure 37: France: Market shares of P2P software

Figure 38: France: Alternative download methods used by P2P Internauts

Figure 39: France: P2P usage proportions by length of time

Figure 40: France: Expected trends in P2P usage

Figure 41: France: Number of P2P downloaded files (per Internaut) in the past quarter among P2P Internauts

Figure 42: France: Number of P2P downloaded files (per Internaut) in the past quarter among Internet

Figure 43: France: Breakdown of P2P downloads of video content in the past quarter

Figure 44: France: Main reasons given by Internet downloaders for paying for downloads

Figure 45: France: Main incentives for paying for downloads

2.4. United Kingdom

Figure 46: United Kingdom: Percentage of population practising downloading

Figure 47: United Kingdom: Proportion of downloaders by type of content

Figure 48: United Kingdom: Proportion of downloaders by type of device

Figure 49: United Kingdom: Percentage of users by free and paid downloading

Figure 50: United Kingdom: Internet downloaders by sex

Figure 51: United Kingdom: Internet downloaders by age

Figure 52: United Kingdom: Internet downloaders by socicoprofessional category

Figure 53: United Kingdom: Download volumes by device

Figure 54: United Kingdom: Free and paid downloads by type

Figure 55: United Kingdom: Internet households’ downloading budget in the past quarter by type of terminal and content

Figure 56: United Kingdom: Internet households’ downloading budget in the past quarter by type of terminal and content

Figure 57: United Kingdom: Household budget for leisure items by type (GBP/month)

Figure 58: United Kingdom: Proportion of P2P users

Figure 59: United Kingdom: P2P user profiles by sex

Figure 60: United Kingdom: Proportion of P2P users by age

Figure 61: United Kingdom: Impact of type of content on P2P usage

Figure 62: United Kingdom: Impact of P2P usage on free/paid downloading

Figure 63: United Kingdom: Market shares of P2P software

Figure 64: United Kingdom: Alternative download methods used by P2P Internauts

Figure 65: United Kingdom: P2P usage proportions by length of time

Figure 66: United Kingdom: Expected trends in P2P usage

Figure 67: United Kingdom: Number of P2P downloaded files (per Internaut) in the past quarter among P2P Internauts

Figure 68: United Kingdom: Number of P2P downloaded files (per Internaut) in the past quarter among Internet

Figure 69: United Kingdom: Breakdown of P2P downloads of video content in the last quarter

Figure 70: United Kingdom: Main reasons given by Internet downloaders for paying for downloads

Figure 71: United Kingdom: Main incentives to pay for downloads

2.5. USA

Figure 72: USA: Percentage of population practising downloading

Figure 73: USA: Proportion of downloaders by type of content

Figure 74: USA: Proportion of downloaders by type of device

Figure 75: USA: Percentager of users by free and paid downloading

Figure 76: USA: Internet downloaders by sex

Figure 77: USA: Internet downloaders by age

Figure 78: USA: Internet downloaders by socioprofessional category

Figure 79: USA: Download volumes by device

Figure 80: USA: Free and paid downloads by type

Figure 81: USA: Internaut households’ downloading budget in the past quarter by type of terminal and content ...

Figure 82: USA: Internaut households’paid downloading budget in the past quarter by type of terminal and content

Figure 83: USA: Household budget for leisure items by type (USD/month)

Figure 84: USA: Proportion of P2P users

Figure 85: USA: P2P user profiles by sex

Figure 86: USA: P2P user profiles by age

Figure 87: USA: Impact of type of content on P2P usage

Figure 88: USA: Impact of free/paid downloading on P2P usage

Figure 89: USA: Market shares of P2P software

Figure 90: USA: Alternative download methods used by P2P Internauts

Figure 91: USA: P2P usage proportions by length of time

Figure 92: USA: Expected trends in P2P usage

Figure 93: USA: Number of P2P downloaded files (per Internaut) in the past quarter among P2P Internauts

Figure 94: USA: Number of P2P downloaded files (per Internaut) in the past quarter among Internet downloaders

Figure 95: USA: Breakdown of P2P downloads of video content in the past quarter

Figure 96: USA: Main reasons given by Internet downloaders for paying for downloads

Figure 97: USA: Main incentives for paying for downloads

Chapter 3. Development of downloading - prospects and issues at stake

Figure 98: Digital household ecosystem

Figure 99: Downloader growth trends in France

Figure 100: Growth trends in paid and free downloads in France

Figure 101: Growth trends in the dematerialised music market in France

Figure 102: Downloader growth trends in the United Kingdom

Figure 103: Growth trends in free and paid downloads in the United Kingdom

Figure 104: Growth trends in the dematerialised music market in the United Kingdom

Figure 105: Download growth trends in the USA

Figure 106: Growth trends in free and paid downloads in the USA

Figure 107: Growth trends in the dematerialised music market in the USA

Abstract

• First to gain a comprehensive view of the current state of digital entertainment, music, video and video game downloads on the internet, taking account of both legal and unauthorised downloads enabled by P2P software, with particular focus on usage in terms of what content is being downloaded and which applications are being used.
• Second, we will take a close-up look at the P2P phenomenon, allowing us to identify the most widely-used software and networks, and to understand why some are more popular than others. Beyond that, the goal will be to provide a detailed analysis of P2P usage: who is downloading what? How is the phenomenon evolving? What impact is it having on traditional markets? Is it possible to convert a portion of traffic to economically viable usage? How?
• The third goal is to provide a more general measurement of the extent to which web users are switching to digitised content. The approach here will be quantitative, translating observed usage into market potential and evolution over time.
• The fourth and final objective will be to establish growth scenarios up to 2010, to lay out the various development prospects for content distribution, taking account of the types of devices and the different media used.

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