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Finances of the Grey Market - Ireland

Published by: Mintel International Group Ltd.

Published: Feb. 1, 2007 - 61 Pages


Table of Contents


Introduction


Geographical, national and regional definitions

Conversion factors

Exchange rate

Population 2005

BMRB Target Group Index (TGI) sample sizes

Abbreviations



Summary of Key Findings

Grey market grows in importance

Banking takes a backseat

Insurance more important than credit

Economic environment largely conducive to greys

Pressure builds on resources

Greys take a conservative approach

Three distinct groups within the grey market

Financially Detached

Vigilant Savers

Unrestrained Spenders

Future developments will have mixed implications for the grey market



Internal Market Environment

…which provides opportunities for financial institutions…

…but pensions are only one option

Figure 1: Expected primary source of income for over 55s after retirement, in RoI, 2005

Pensions in NI

UK-wide initiatives may have positive results in the long term

Interest rates benefit savers

Figure 2: European Central Bank and Bank of England interest rates, 1998-2005

Home ownership and property prices

Figure 3: Property prices in RoI and NI, 2000-06

Poor health infrastructure in RoI drives health insurance market

Nation of debt

The SSIA

Banking scandals in NI and RoI shake consumer confidence



External Market Environment

Figure 4: Population change by age group, NI, 2000-20

More greys in the population pressures government resources…

…but greys are wealthier

Grey population grows in RoI…

Figure 5: Population change by age group, RoI, 2000-20

…which has implications for the private sector

Increased life expectancy increases pressure on public finances

Figure 6: Life expectancy at birth, men and women, NI and RoI, 1986-2014

Parental burden lasts longer…

Figure 7: Average age at marriage, men and women, NI and RoI, 2000-05

…leaving less cash for the grey market

Silver surfers

Figure 8: Percentage of 55+ adults who have used the Internet in the last 12 months, NI and RoI, 2004-06

Rising employment among 55+ adults means more money

Figure 9: Percentage in employment, by age group, NI and RoI, 2000-05



Market Size and Forecast

Figure 10: Forecast population of 50+ adults, in thousands, NI and RoI, 2000-20

Figure 11: Forecast population change, in thousands, by age, NI, 2000-20

Slightly higher growth forecast in RoI

Figure 12: Forecast population change, in thousands, by age, RoI, 2000-20



Companies and Products

Figure 13: Banking services by company (including subsidiaries)

The key retail banks

AIB (First Trust)

AIB subsidiaries

Bank of Ireland

Bank of Ireland subsidiaries

Irish Life and Permanent

NIB/Northern Bank

Ulster Bank

Building societies, credit unions and post offices

EBS

Irish Nationwide

Credit Unions

Post Offices

Developments in the banking market

Insurance and the grey market

Figure 14: Key insurance providers in RoI and NI



Consumer Financial Activity

Figure 18: Selected financial services and products, NI and RoI, 2006

Changing use of services

Credit card usage sharply up in both RoI and NI…

Figure 19: selected financial services and products, NI, 2002-06

…but mortgage ownership is down

Figure 20: Selected financial services and products, RoI, 2002-06

Greys prefer to be well insured

Figure 21: Selected financial services and products, NI and RoI, 2006

Demographics are a key determinant in daily banking levels

Figure 22: Penetration of current and savings accounts, by demographic groupings, NI and RoI, 2006

Implications and opportunities

Mortgage ownership falling

Figure 23: Ownership of mortgages, NI and RoI, 2002-06

Figure 24: Type of mortgage owned, NI and RoI, 2006

Figure 25: Ownership of mortgages, by demographic groupings, NI and RoI, 2006

Implications and opportunities

Insurance is a grey priority

Figure 26: Types of insurance, by demographic groupings, NI, 2006

Building insurance provides security through retirement

Contents insurance makes little impact for rented homes

Life assurance faces strong competition

Health insurance a luxury in NI

RoI and NI insurance trends are similar

Figure 27: Types of insurance, by demographic groupings, RoI, 2006

Implications and opportunities

Pensions

Figure 28: Penetration of non-state pensions, NI and RoI, 2001-06

Greys to non-greys

Figure 29: Penetration of pensions, by type, NI and RoI, 2006

Occupational pensions open to all age groups

Private pensions strike a chord with RoI self-employed

Current grey market to rely on the exchequer, but the trend is changing

Pensions face competition in RoI

Income is the key determinant for pension provision

Figure 30: Penetration of company contributory pensions, by demographics, NI and RoI, 2006

Implications and opportunities



The Future

Daily banking and Internet banking usage will rise steadily

Interest rates will have mixed implications for greys

Personal debt levels will continue to rise

Health insurance market will grow steadily

Insurance costs will rise

Pension coverage will increase



Appendix

Notes on life expectancy forecasting

Economy

Figure 44: Health of the economy, NI and RoI, 2002-07

Attitudes to finance

Figure 45: Agreement with selected finance statements, NI, 2002-06

Figure 46: Agreement with selected finance statements, RoI, 2002-06

Abstract

Many opportunities exist for financial institutions to market their products to the grey market, and the groups that it is composed of. Given the large numbers of grey consumers, or ‘greys’, and their above-average earnings, the grey market should be considered as a key target for financial institutions. This report aims to analyse these issues and provide key insights into the grey market. This will establish where opportunities lie and how the operating environment is likely to change over the course of time.

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