2007 Audio Purchasing Study : Market Research Report

2007 Audio Purchasing Study

Published by: Consumer Electronics Association

Published: Mar. 1, 2007 - 2774 Pages

GENDER
AGE
RACE
HISPANIC
HOUSEHOLD INCOME
TYPE OF INTERNET CONNECTION FOR HOME COMPUTER
EDUCATION
HOME AUDIO PRODUCTS PERSONALLY PURCHASED IN THE PAST 2 YEARS
AUDIO PRODUCT RESPONDENT IS PROBED ABOUT
HOW MUCH SPENT ON THE ALL- IN-ONE HOME THEATER PACKAGE YOU PURCHASED
SOURCES OF INFORMATION USED TO CONDUCT RESEARCH BEFORE YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE
THINKING ABOUT WHEN YOU FIRST STARTED CONDUCTING RESEARCH FOR THE ALL-IN-ONE HOME THEATER PACKAGE AND WHEN YOU FINALLY PURCHASED THE PRODUCT, HOW MUCH TIME DID THAT TAKE
WHICH OF THE FOLLOWING TYPES OF STORES DID YOU VISIT TO RESEARCH THE ALL- IN-ONE HOME THEATER PACKAGE BEFORE YOUR PURCHASE
WHEN YOU WENT TO THE STORE(S) TO CONDUCT RESEARCH, SPECIFICALLY WHAT DID YOU DO
WHICH OF THE FOLLOWING TYPES OF WEBSITES DID YOU VISIT WHEN DOING YOUR RESEARCH
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: PRODUCT PRICING
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: VARIETY OF PRODUCT FEATURES AVAILABLE
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: UNDERSTANDING OF WHAT PRODUCT SPECIFICATIONS MEAN
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: UNDERSTANDING OF DIFFERENCES BETWEEN DIFFERENT MODELS
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: RELIABILITY DIFFERENCES BETWEEN DIFFERENT MODELS
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: SOUND QUALITY DIFFERENCES AMONG DIFFERENT MODELS
FROM WHICH ONE OF THE FOLLOWING TYPES OF STORES DID YOU PURCHASE THE ALL-IN-ONE HOME THEATER PACKAGE
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: PRICE
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: SELECTION
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: KNOWLEDGEABLE SALES STAFF
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: CONVENIENTLY LOCATED NEAR YOUR HOME
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: STORE PROVIDES PRODUCT DEMONSTRATIONS
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: STORE'S CUSTOMER SERVICE
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: LOYALTY TO STORE
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: STORE CARRIES THE BRAND YOU WANTED
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: STORE'S RETURN POLICY
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: STORE PROVIDES INSTALLATION/INTEGRATION SERVICES
WHAT WERE THE REASONS YOU PURCHASED THE ALL-IN-ONE HOME THEATER PACKAGE FROM THE RETAILER THAT YOU DID: SHOP AT STORE REGULARLY
DID YOU PURCHASE THE ALL-IN-ONE HOME THEATER PACKAGE FROM A RETAILER (EITHER ONLINE OR A PHYSICAL STORE) YOU CONDUCTED RESEARCH AT
IMPORTANCE IN YOUR DECISION TO PURCHASE THE ALL-IN-ONE HOME THEATER PACKAGE: PRODUCT LOOK AND FEEL
IMPORTANCE IN YOUR DECISION TO PURCHASE THE ALL-IN-ONE HOME THEATER PACKAGE: PRODUCT DESCRIPTION
IMPORTANCE IN YOUR DECISION TO PURCHASE THE ALL-IN-ONE HOME THEATER PACKAGE: PRODUCT SPECIFICATIONS
IMPORTANCE IN YOUR DECISION TO PURCHASE THE ALL-IN-ONE HOME THEATER PACKAGE: SOUND QUALITY
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE: FREQUENCY RESPONSE
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE: TOTAL HARMONIC DISTORTION
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE: WATTS OF POWER
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE: SIGNAL-TO-NOISE RATIO (S/N)
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE: NUMBER OF INPUTS AND OUTPUTS (CONNECTIONS)
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE: TYPES OF INPUTS AND OUTPUTS (CONNECTIONS)
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE: SOUND PRESSURE LEVEL (SPL)
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE: DISPERSION
IMPORTANCE OF PRODUCT SPECIFICATIONS FOR AN ALL-IN-ONE HOME THEATER PACKAGE WHEN EVALUATING AN ALL-IN-ONE HOME THEATER PACKAGE
IMPORTANCE WHEN EVALUATING THE SOUND QUALITYOF THE ALL-IN-ONE HOME THEATER PACKAGE YOU PURCHASED: LOUDNESS
IMPORTANCE WHEN EVALUATING THE SOUND QUALITYOF THE ALL-IN-ONE HOME THEATER PACKAGE YOU PURCHASED: CLARITY
IMPORTANCE WHEN EVALUATING THE SOUND QUALITYOF THE ALL-IN-ONE HOME THEATER PACKAGE YOU PURCHASED: RICHNESS OF SOUND
IMPORTANCE WHEN EVALUATING THE SOUND QUALITYOF THE ALL-IN-ONE HOME THEATER PACKAGE YOU PURCHASED: BASS
IMPORTANCE WHEN EVALUATING THE SOUND QUALITYOF THE ALL-IN-ONE HOME THEATER PACKAGE YOU PURCHASED: SOUND THAT MIMICS HEARING LIVE MUSIC
IMPORTANCE WHEN EVALUATING THE SOUND QUALITYOF THE ALL-IN-ONE HOME THEATER PACKAGE YOU PURCHASED: SURROUND SOUND
IMPORTANCE WHEN EVALUATING THE SOUND QUALITYOF THE ALL-IN-ONE HOME THEATER PACKAGE YOU PURCHASED: TREBLE
IMPORTANCE WHEN EVALUATING THE SOUND QUALITYOF THE ALL-IN-ONE HOME THEATER PACKAGE YOU PURCHASED: RANGE OF SOUND
IN THE PAST 12 MONTHS, WHERE, IF AT ALL, HAVE YOU HEARD A GREAT SOUNDING HOME AUDIO SYSTEM
DURING THE PERIOD FROM WHEN YOU FIRST STARTED LISTENING TO AUDIO TO THE PRESENT, HOW FREQUENTLY, IF AT ALL, HAVE YOU BEEN EXPOSED TO GREAT SOUNDING HOME AUDIO
WHEN YOU WERE RESEARCHING OR PREPARING TO PURCHASE THE ALL-IN-ONE HOME THEATER PACKAGE, DID YOU RECEIVE A PRODUCT DEMONSTRATION FROM A SALES PERSON OR SOMEONE ELSE AT A STORE
DID YOU PURCHASE THE ALL-IN-ONE HOME THEATER PACKAGE FROM A STORE WHERE YOU RECEIVED A PRODUCT DEMONSTRATION
OVERALL, HOW VALUABLE OR NOT VALUABLE WAS A PRODUCT DEMONSTRATION TO YOUR PURCHASE EXPERIENCE
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) ANSWERED ALL OF MY QUESTIONS ABOUT THE PRODUCT
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) WAS/WERE TRUSTWORTHY
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) INFLUENCED MY PURCHASE DECISION
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) HELPED ME DECIDE WHICH PRODUCT TO PURCHASE
INFLUENCE OF THE PRODUCT DEMONSTRATION(S)
WHY DIDN'T YOU PARTICIPATE IN A PRODUCT DEMONSTRATION
SUPPOSE A STORE DID OFFER A PRODUCT DEMONSTRATION, HOW INTERESTED OR DISINTERESTED WOULD YOU HAVE BEEN IN RECEIVING A PRODUCT DEMONSTRATION
HOW MUCH SPENT ON THE SPEAKERS YOU PURCHASED
SOURCES OF INFORMATION USED TO CONDUCT RESEARCH BEFORE YOU PURCHASED THE SPEAKERS
THINKING ABOUT WHEN YOU FIRST STARTED CONDUCTING RESEARCH FOR THE SPEAKERS AND WHEN YOU FINALLY PURCHASED THE PRODUCT, HOW MUCH TIME DID THAT TAKE
WHICH OF THE FOLLOWING TYPES OF STORES DID YOU VISIT TO RESEARCH THE SPEAKERS BEFORE YOUR PURCHASE
WHEN YOU WENT TO THE STORE(S) TO CONDUCT RESEARCH, SPECIFICALLY WHAT DID YOU DO
WHICH OF THE FOLLOWING TYPES OF WEBSITES DID YOU VISIT WHEN DOING YOUR RESEARCH
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: PRODUCT PRICING
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: VARIETY OF PRODUCT FEATURES AVAILABLE
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: UNDERSTANDING OF WHAT PRODUCT SPECIFICATIONS MEAN
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: UNDERSTANDING OF DIFFERENCES BETWEEN DIFFERENT MODELS
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: RELIABILITY DIFFERENCES BETWEEN DIFFERENT MODELS
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: SOUND QUALITY DIFFERENCES AMONG DIFFERENT MODELS
FROM WHICH ONE OF THE FOLLOWING TYPES OF STORES DID YOU PURCHASE THE SPEAKERS
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: PRICE
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: SELECTION
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: KNOWLEDGEABLE SALES STAFF
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: CONVENIENTLY LOCATED NEAR YOUR HOME
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: STORE PROVIDES PRODUCT DEMONSTRATIONS
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: STORE'S CUSTOMER SERVICE
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: LOYALTY TO STORE
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: STORE CARRIES THE BRAND YOU WANTED
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: STORE'S RETURN POLICY
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: STORE PROVIDES INSTALLATION/INTEGRATION SERVICES
WHAT WERE THE REASONS YOU PURCHASED THE SPEAKERS FROM THE RETAILER THAT YOU DID: SHOP AT STORE REGULARLY
DID YOU PURCHASE THE SPEAKERS FROM A RETAILER (EITHER ONLINE OR A PHYSICAL STORE) YOU CONDUCTED RESEARCH AT
IMPORTANCE IN YOUR DECISION TO PURCHASE THE SPEAKERS: PRODUCT LOOK AND FEEL
IMPORTANCE IN YOUR DECISION TO PURCHASE THE SPEAKERS: PRODUCT DESCRIPTION
IMPORTANCE IN YOUR DECISION TO PURCHASE THE SPEAKERS: PRODUCT SPECIFICATIONS
IMPORTANCE IN YOUR DECISION TO PURCHASE THE SPEAKERS: SOUND QUALITY
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR SPEAKERS: FREQUENCY RESPONSE
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR SPEAKERS: TOTAL HARMONIC DISTORTION
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR SPEAKERS: SOUND PRESSURE LEVEL (SPL)
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR SPEAKERS: DISPERSION
IMPORTANCE OF PRODUCT SPECIFICATIONS FOR SPEAKERS WHEN EVALUATING SPEAKERS
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE SPEAKERS YOU PURCHASED: LOUDNESS
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE SPEAKERS YOU PURCHASED: CLARITY
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE SPEAKERS YOU PURCHASED: RICHNESS OF SOUND
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE SPEAKERS YOU PURCHASED: BASS
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE SPEAKERS YOU PURCHASED: SOUND THAT MIMICS HEARING LIVE MUSIC
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE SPEAKERS YOU PURCHASED: SURROUND SOUND
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE SPEAKERS YOU PURCHASED: TREBLE
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE SPEAKERS YOU PURCHASED: RANGE OF SOUND
IN THE PAST 12 MONTHS, WHERE, IF AT ALL, HAVE YOU HEARD A GREAT SOUNDING HOME AUDIO SYSTEM
DURING THE PERIOD FROM WHEN YOU FIRST STARTED LISTENING TO AUDIO TO THE PRESENT, HOW FREQUENTLY, IF AT ALL, HAVE YOU BEEN EXPOSED TO GREAT SOUNDING HOME AUDIO
THINKING BACK TO THE TIME WHEN YOU WERE RESEARCHING OR PREPARING TO PURCHASE THE SPEAKERS, DID YOU RECEIVE ANY TYPE OF PRODUCT DEMONSTRATION FROM A SALES PERSON OR SOMEONE ELSE AT A STORE
DID YOU PURCHASE THE SPEAKERS FROM A STORE WHERE YOU RECEIVED A PRODUCT DEMONSTRATION
OVERALL, HOW VALUABLE OR NOT VALUABLE WAS A PRODUCT DEMONSTRATION TO YOUR PURCHASE EXPERIENCE
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) ANSWERED ALL OF MY QUESTIONS ABOUT THE PRODUCT
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) WAS/WERE TRUSTWORTHY
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) INFLUENCED MY PURCHASE DECISION
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) HELPED ME DECIDE WHICH PRODUCT TO PURCHASE
INFLUENCE OF THE PRODUCT DEMONSTRATION(S)
WHY DIDN'T YOU PARTICIPATE IN A PRODUCT DEMONSTRATION
SUPPOSE A STORE DID OFFER A PRODUCT DEMONSTRATION, HOW INTERESTED OR DISINTERESTED WOULD YOU HAVE BEEN IN RECEIVING A PRODUCT DEMONSTRATION
HOW MUCH SPENT ON THE THE COMPONENT A/ V RECEIVER YOU PURCHASED
SOURCES OF INFORMATION USED TO CONDUCT RESEARCH BEFORE YOU PURCHASED THE COMPONENT A/V RECEIVER
THINKING ABOUT WHEN YOU FIRST STARTED CONDUCTING RESEARCH FOR THE COMPONENT A/V RECEIVER AND WHEN YOU FINALLY PURCHASED THE PRODUCT, HOW MUCH TIME DID THAT TAKE
WHICH OF THE FOLLOWING TYPES OF STORES DID YOU VISIT TO RESEARCH THE COMPONENT A/V RECEIVER BEFORE YOUR PURCHASE
WHEN YOU WENT TO THE STORE(S) TO CONDUCT RESEARCH, SPECIFICALLY WHAT DID YOU DO
WHICH OF THE FOLLOWING TYPES OF WEBSITES DID YOU VISIT WHEN DOING YOUR RESEARCH
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: PRODUCT PRICING
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: VARIETY OF PRODUCT FEATURES AVAILABLE
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: UNDERSTANDING OF WHAT PRODUCT SPECIFICATIONS MEAN
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: UNDERSTANDING OF DIFFERENCES BETWEEN DIFFERENT MODELS
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: RELIABILITY DIFFERENCES BETWEEN DIFFERENT MODELS
HOW MUCH DID YOU LEARN ABOUT EACH OF THE FOLLOWING AS A RESULT OF YOUR RESEARCH: SOUND QUALITY DIFFERENCES AMONG DIFFERENT MODELS
FROM WHICH ONE OF THE FOLLOWING TYPES OF STORES DID YOU PURCHASE THE COMPONENT A/ V RECEIVER
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: PRICE
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: SELECTION
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: KNOWLEDGEABLE SALES STAFF
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: CONVENIENTLY LOCATED NEAR YOUR HOME
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: STORE PROVIDES PRODUCT DEMONSTRATIONS
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: STORE'S CUSTOMER SERVICE
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: LOYALTY TO STORE
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: STORE CARRIES THE BRAND YOU WANTED
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: STORE'S RETURN POLICY
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: STORE PROVIDES INSTALLATION/INTEGRATION SERVICES
WHAT WERE THE REASONS YOU PURCHASED THE COMPONENT A/V RECEIVER FROM THE RETAILER THAT YOU DID: SHOP AT STORE REGULARLY
DID YOU PURCHASE THE COMPONENT A/V RECEIVER FROM A RETAILER (EITHER ONLINE OR A PHYSICAL STORE) YOU CONDUCTED RESEARCH AT
IMPORTANCE IN YOUR DECISION TO PURCHASE THE COMPONENT A/V RECEIVER: PRODUCT LOOK AND FEEL
IMPORTANCE IN YOUR DECISION TO PURCHASE THE COMPONENT A/V RECEIVER: PRODUCT DESCRIPTION
IMPORTANCE IN YOUR DECISION TO PURCHASE THE COMPONENT A/V RECEIVER: PRODUCT SPECIFICATIONS
IMPORTANCE IN YOUR DECISION TO PURCHASE THE COMPONENT A/V RECEIVER: SOUND QUALITY
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR A COMPONENT A/V RECEIVER: FREQUENCY RESPONSE
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR A COMPONENT A/V RECEIVER: TOTAL HARMONIC DISTORTION
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR A COMPONENT A/V RECEIVER: WATTS OF POWER
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR A COMPONENT A/V RECEIVER: SIGNAL-TO-NOISE RATIO (S/N)
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR A COMPONENT A/V RECEIVER: NUMBER OF INPUTS AND OUTPUTS (CONNECTIONS)
FAMILIARITY WITH PRODUCT SPECIFICATIONS FOR A COMPONENT A/V RECEIVER: TYPES OF INPUTS AND OUTPUTS (CONNECTIONS)
IMPORTANCE OF PRODUCT SPECIFICATIONS FOR A COMPONENT A/V RECEIVER WHEN EVALUATING A COMPONENT A/V RECEIVER
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE COMPONENT A/V RECEIVER YOU PURCHASED: LOUDNESS
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE COMPONENT A/V RECEIVER YOU PURCHASED: CLARITY
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE COMPONENT A/V RECEIVER YOU PURCHASED: RICHNESS OF SOUND
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE COMPONENT A/V RECEIVER YOU PURCHASED: BASS
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE COMPONENT A/V RECEIVER YOU PURCHASED: SOUND THAT MIMICS HEARING LIVE MUSIC
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE COMPONENT A/V RECEIVER YOU PURCHASED: SURROUND SOUND
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE COMPONENT A/V RECEIVER YOU PURCHASED: TREBLE
IMPORTANCE WHEN EVALUATING THE SOUND QUALITY OF THE COMPONENT A/V RECEIVER YOU PURCHASED: RANGE OF SOUND
IN THE PAST 12 MONTHS, WHERE, IF AT ALL, HAVE YOU HEARD A GREAT SOUNDING HOME AUDIO SYSTEM
DURING THE PERIOD FROM WHEN YOU FIRST STARTED LISTENING TO AUDIO TO THE PRESENT, HOW FREQUENTLY, IF AT ALL, HAVE YOU BEEN EXPOSED TO GREAT SOUNDING HOME AUDIO
WHEN YOU WERE RESEARCHING OR PREPARING TO PURCHASE THE COMPONENT A/V RECEIVER, DID YOU RECEIVE A PRODUCT DEMONSTRATION FROM A SALES PERSON OR SOMEONE ELSE AT A STORE
DID YOU PURCHASE THE COMPONENT A/V RECEIVER FROM A STORE WHERE YOU RECEIVED A PRODUCT DEMONSTRATION?
OVERALL, HOW VALUABLE OR NOT VALUABLE WAS A PRODUCT DEMONSTRATION TO YOUR PURCHASE EXPERIENCE
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) ANSWERED ALL OF MY QUESTIONS ABOUT THE PRODUCT
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) WAS/WERE TRUSTWORTHY
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) INFLUENCED MY PURCHASE DECISION
AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT THE DEMONSTRATION(S) YOU RECEIVED: THE DEMONSTRATION(S) HELPED ME DECIDE WHICH PRODUCT TO PURCHASE
INFLUENCE OF PRODUCT DEMONSTRATION(S)
WHY DIDN'T YOU PARTICIPATE IN A PRODUCT DEMONSTRATION
SUPPOSE A STORE DID OFFER A PRODUCT DEMONSTRATION, HOW INTERESTED OR DISINTERESTED WOULD YOU HAVE BEEN IN RECEIVING A PRODUCT DEMONSTRATION
IN GENERAL, HOW DO STORES THAT OFFER PRODUCT DEMONSTRATIONS INFLUENCE YOUR DECISION TO BUY
WHEN, IF EVER DO YOU EXPECT TO PURCHASE THE FOLLOWING HOME AUDIO CONSUMER ELECTRONICS: ALL-IN-ONE HOME THEATER
WHEN, IF EVER DO YOU EXPECT TO PURCHASE THE FOLLOWING HOME AUDIO CONSUMER ELECTRONICS: SPEAKERS (FOR USE WITH AN AUDIO/VIDEO SYSTEM), BUT NOT PURCHASED AS PART OF A HOME THEATER PACKAGE
WHEN, IF EVER DO YOU EXPECT TO PURCHASE THE FOLLOWING HOME AUDIO CONSUMER ELECTRONICS: COMPONENT A/V RECEIVER, BUT NOT PURCHASED AS PART OF A HOME THEATER PACKAGE
WHEN, IF EVER DO YOU EXPECT TO PURCHASE THE FOLLOWING HOME AUDIO CONSUMER ELECTRONICS: COMPONENT CD PLAYER
WHEN, IF EVER DO YOU EXPECT TO PURCHASE THE FOLLOWING HOME AUDIO CONSUMER ELECTRONICS: MEDIA SERVER
WHEN, IF EVER DO YOU EXPECT TO PURCHASE THE FOLLOWING HOME AUDIO CONSUMER ELECTRONICS: SHELF STEREO SYSTEM, ALSO CALLED MINI OR COMPACT STEREO SYSTEMS
WHEN, IF EVER DO YOU EXPECT TO PURCHASE THE FOLLOWING HOME AUDIO CONSUMER ELECTRONICS: OTHER HOME AUDIO CONSUMER ELECTRONICS
HOW MUCH DO YOU EXPECT TO SPEND ON HOME AUDIO CONSUMER ELECTRONICS OVER THE NEXT 12 MONTHS
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: GENERAL ELECTRONICS STORE, I.E. BEST BUY OR CIRCUIT CITY
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: HIGH-END ELECTRONICS STORE, I.E. TWEETER, MYER-EMCO
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: SPECIALTY ELECTRONICS STORE, I.E. RADIO SHACK
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: LOCAL INDEPENDENT ELECTRONICS STORE
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: AUTOMOTIVE ELECTRONICS STORES, I.E. AUTOZONE, ADVANCED AUTOPARTS
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: COMPUTER STORE, I.E. COMPUSA
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: MASS MERCHANT, I.E. KMART, WAL-MART OR TARGET
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: WAREHOUSE CLUB, I.E. SAMS, BJS OR COSTCO
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: OFFICE SUPPLY STORE, I.E. OFFICE MAX, OFFICE DEPOT, OR STAPLES
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: DEPARTMENT STORE, I.E. SEARS
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: HOME STORE, I.E. HOME DEPOT OR LOWES
LIKELIHOOD OF PURCHASING THE HOME AUDIO CONSUMER ELECTRONICS YOU PLAN TO PURCHASE IN THE NEXT 12 MONTHS AT A: ONLINE RETAILER
WHICH OF THE FOLLOWING SOURCES OF INFORMATION, IF ANY, WOULD BE HELPFUL WHEN SHOPPING FOR HOME AUDIO CONSUMER ELECTRONICS
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: PRODUCT DESIGN
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: PRICE
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: QUALITY
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: SIZE
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: HOW VISIBLE IT WILL BE IN THE ROOM
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: BRAND REPUTATION
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: MANUFACTURER'S REPUTATION
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: MANUFACTURER'S WARRANTY
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: PRIOR EXPERIENCE WITH A BRAND
IMPORTANCE WHEN DECIDING WHICH BRAND OR MODEL OF A HOME AUDIO CONSUMER ELECTRONICS PRODUCT TO PURCHASE: A DEMONSTRATION OF THE PRODUCT'S CAPABILITIES
TECHNOLOGY ADOPTION
TYPE OF HOME
MARITAL STATUS
REGION
CHILDREN IN HOUSEHOLD

Abstract

Over the past several years, sales of home audio products have struggled to stay afloat amid a rising tide of revenue from portable audio solutions. More than ever manufacturers competing in the home audio segment need to understand consumers’ behavior and approach when it comes to shopping for and ultimately buying their products. What factors do consumers consider when determining the quality of home audio products? Do specifications matter? How influential are product demonstrations on the decision to purchase? Through the analysis, follow in the footsteps of the consumer as they walk the audio purchase path. Where are they headed? Three major home audio buyer types are examined including purchasers of HTIB systems, component AV receivers and speakers. Enter the mind of these buyers as they shop, buy and plan for their next purchase. And discover what sound quality means to them.

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2007 Audio Purchasing Study

Table of Contents

Abstract