Home Theater in a Box: Consumer Trade-offs and Choices : Market Research Report

Home Theater in a Box: Consumer Trade-offs and Choices

Published by: Consumer Electronics Association

Published: Feb. 1, 2006 - 24 Pages

Methodology
Research Objectives
Key Findings
Market Background
Detailed Findings: I. What Is Most Important When Buying a HTIB?; II. Consumer Interest in Home Theater in a Box Systems; III. Importance of Levels Within Each Attribute of a HTIB; IV. The “Ideal” HTIB System; V. The Real World of HTIB Systems
Conclusions
Questionnaire

Abstract

The consumer electronics (CE) industry has experienced tremendous growth over the past 5 years. In fact, between 2002 and 2006, the industry’s revenue grew 48%. However, there is not much celebration occurring in the area of home theater-in-a-box (HTIB) systems. To be sure, HTIB systems saw tremendous growth between 2000 and 2004, however, now sales are on the decline. Using the advanced capabilities of a statistical procedure known as conjoint analysis, this report on HTIB systems answers the following questions: What is the interest level of consumers in HTIB systems, What is the importance of various attributes of a HTIB system, and What is the level of consumer demand for various HTIB systems? You won’t want to miss this report!

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Home Theater in a Box: Consumer Trade-offs and Choices

Table of Contents

Abstract