Music Ownership and Acquisition Survey Results: IDC's 2006 Consumer Markets: Audio Web Survey : Market Research Report

Music Ownership and Acquisition Survey Results: IDC's 2006 Consumer Markets: Audio Web Survey

Published by: IDC

Published: Jan. 24, 2007 - 80 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Survey Results

Table: Annual Household Income by Gender and Age Group (% of Respondents)

Table: Annual Household Income by Technology Access (% of Respondents)

Table: Average Monthly Household Music Expenditures by Gender and Age Group (% of Respondents)

Table: Average Monthly Household Music Expenditures by Annual Household Income (% of Respondents)

Table: Average Monthly Household Music Expenditures by Technology Access (% of Respondents)

Table: Formats for Listening to Music by Gender and Age Group (% of Respondents)

Table: Formats for Listening to Music by Annual Household Income (% of Respondents)

Table: Formats for Listening to Music by Technology Access (% of Respondents)

Table: Preferred Format for Listening to Music by Gender and Age Group (% of Respondents)

Table: Preferred Format for Listening to Music by Annual Household Income (% of Respondents)

Table: Preferred Format for Listening to Music by Technology Access (% of Respondents)

Table: Number of CDs Purchased in Past Three Months by Gender and Age Group (% of Respondents)

Table: Number of CDs Purchased in Past Three Months by Annual Household Income (% of Respondents)

Table: Number of CDs Purchased in Past Three Months by Technology Access (% of Respondents)

Table: Number of CDs Owned by Gender and Age Group (% of Respondents)

Table: Number of CDs Owned by Annual Household Income (% of Respondents)

Table: Number of CDs Owned by Technology Access (% of Respondents)

Table: Paid Online Music Services Usage by Gender and Age Group (% of Respondents)

Table: Paid Online Music Services Usage by Annual Household Income (% of Respondents)

Table: Paid Online Music Services Usage by Technology Access (% of Respondents)

Table: Pay-per-Download Online Music Services Usage by Gender and Age Group (% of Respondents)

Table: Pay-per-Download Online Music Services Usage by Annual Household Income (% of Respondents)

Table: Pay-per-Download Online Music Services Usage by Technology Access (% of Respondents)

Table: Number of Songs Downloaded from Pay-per-Download Services by Gender and Age Group (% of Respondents)

Table: Number of Songs Downloaded from Pay-per-Download Services by Annual Household Income (% of Respondents)

Table: Number of Songs Downloaded from Pay-per-Download Services by Technology Access (% of Respondents)

Table: Subscription Online Music Services Usage by Gender and Age Group (% of Respondents)

Table: Subscription Online Music Services Usage by Annual Household Income (% of Respondents)

Table: Subscription Online Music Services Usage by Technology Access (% of Respondents)

Table: Frequency of Subscription Music Service Usage by Gender and Age Group (% of Respondents)

Table: Frequency of Subscription Music Service Usage by Annual Household Income (% of Respondents)

Table: Frequency of Subscription Music Service Usage by Technology Access (% of Respondents)

Music on the PC

Table: Number of Songs Stored on PCs by Gender and Age Group (% of Respondents)

Table: Number of Songs Stored on PCs by Annual Household Income (% of Respondents)

Table: Number of Songs Stored on the PC by Technology Access (% of Respondents)

Table: PC Software Programs Usage for Audio by Gender and Age Group (% of Respondents)

Table: PC Software Programs Usage for Audio by Annual Household Income (% of Respondents)

Table: PC Software Programs Usage for Audio by Technology Access (% of Respondents)

Ripping and Burning CDs

Table: Audio Compression Formats Usage by Gender and Age Group (% of Respondents)

Table: Audio Compression Formats Usage by Annual Household Income (% of Respondents)

Table: Audio Compression Formats Usage by Technology Access (% of Respondents)

Table: Number of CDs Ripped to PCs in Previous Three Months by Gender and Age Group (% of Respondents)

Table: Number of CDs Ripped to PCs in Previous Three Months by Annual Household Income (% of Respondents)

Table: Number of CDs Ripped to PCs in Previous Three Months by Technology Access (% of Respondents)

Table: Number of CDs Burned in Previous Three Months by Gender and Age Group (% of Respondents)

Table: Number of CDs Burned in Previous Three Months by Annual Household Income (% of Respondents)

Table: Number of CDs Burned in Previous Three Months by Technology Access (% of Respondents)

Free Online Music Services

Table: Free Online Music Services Usage During the Past Three Months by Gender and Age Group (% of Respondents)

Table: Free Online Music Services Usage During the Past Three Months by Annual Household Income (% of Respondents)

Table: Free Online Music Services Usage During the Past Three Months by Technology Access (% of Respondents)

Table: Frequency of Free Internet Radio Usage by Gender and Age Group (% of Respondents)

Table: Frequency of Free Internet Radio Usage by Annual Household Income (% of Respondents)

Table: Frequency of Free Internet Radio Usage by Technology Access (% of Respondents)

Podcast Usage

Table: Frequency of Podcast Downloading by Gender and Age Group (% of Respondents)

Table: Frequency of Podcast Downloading by Annual Household Income (% of Respondents)

Table: Frequency of Podcast Downloading by Technology Access (% of Respondents)

Future Outlook

Essential Guidance

Learn More

Related Research

Appendix

2006 Consumer Markets: Audio Web Survey

Introduction

Section 1 ? Personal Computers

Section 2 ? Home Networking Technologies

Section 3 ? Gaming Technologies

Section 4 ? Portable Audio Technologies

Section 5 ? Home Audio Technologies

Section 6 ? Automotive and Other Audio Technologies

Section 7 ? Music Consumption Behavior

General Music Consumption

PC-Related Music Consumption

MP3 Player Music Consumption

Section 9 ? Demographics

Synopsis

Abstract

This IDC study presents data and analysis from IDC's 2006 Consumer Markets: Audio Web Survey. The document provides an examination of survey responses related to music purchases and music media and service preferences. Topics covered include household music expenditures, preferred recorded music formats, CD and PC-based music file ownership, PC-based music consumption, and paid and free online music services.

"Adoption of new digital audio services, from paid online music services to wireless music services and satellite radio, are ramping up at the same time that legacy technologies such as CDs and FM radio retain their place in consumer lifestyles." ? Susan Kevorkian, program manager, Consumer Markets: Audio

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