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2007 Outlook: Online Recruitment Advertising

Published by: Borrell Associates Inc.

Published: Dec. 1, 2006 - 29 Pages

Currently available at a discount of 50% off the full price of $995.

Table of Contents



Executive Summary



Chapter 1. The Recruitment Revenue Shift

Figure 1.1 Most of $5.9 Billion in Online Job Revenue is

Captured by Boards with Less Than 3% Share

Figure 1.2 Annual Recruitment Spending Forecast, 2006 to
2011

Figure 1.3...Projected Change in Recruitment Spending from
2006 to 2011



Chapter 2. Newspapers’ Dramatic Attempt to Survive

Figure 2.1 Online vs. Newspaper Recruitment Revenue, 2006 -
2011



Chapter 3. Online Opportunities Abound

Figure 3.1 Use of Internet in a Job/Employment Search in the
Next 12 Months

Figure 3.2 Blue Collar & White Collar Use of the Internet for a

Job/Employment Search in the Next 12 Months

Figure 3.3 Estimated Job Openings by Generalized Description
for 2006

Figure 3.4 Comparison of Estimated Jobs to Online Ads for Top

Ten Demand Occupations and Pay Levels in 2006

Figure 3.5 Estimated Job Search Activity in 2006

Figure 3.6 Top 20 DMAs for New Job Searches via Internet, 2006



Chapter 4. Online Models

Figure 4.1 Sources of External Hires for 48 Major Employers

Figure 4.2 Internet Sources of External Hires



Conclusions



APPENDIX A

Job Category Descriptions

Recruitment Spending Category Descriptions

Figure A.1 Local Recruitment Spending, By Job Category & Job

Description, Projection for 2006

Figure A.2 Local Recruitment Activity (Job Openings), By

Employer Category, Projection for 2006

Figure A.3 Average Local Per-Employee Recruitment Spending,

By Employer Category, Projection for 2006

Abstract

Our annual report on recruitment advertising documents a hallmark year for online: For the first time, recruiters are spending more on online media than they are in any other form, including newspapers. At $5.9 billion in 2006, the recruitment sector represents one-fourth of all Internet advertising. This report documents the growth, offers projections to 2011, and analyzes some startling information on job-seekers showing that the vast majority do not use online media in their search.

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