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Mobile consumer email: Where Blackberry challenges Hotmail and Gmail Publication Date

Published by: Visiongain

Published: Dec. 15, 2006 - 130 Pages


Table of Contents


1. Executive Summary

1.1 Consumer email for the mobile industry

1.2 Current landscape

1.3 Vendors in the market

1.4 Consumer email future




2. Introduction

2.1 Email introduction

2.2 The popularity of email

Chart 2.1: Most popular internet activities in the US, 2000-2005

2.2.1 Number of emails sent

Chart 2.2: Number of emails sent globally per day, 2006-2011

2.2.2 Total number of inboxes

Chart 2.3: Total number of email inboxes globally, 2006-2011

2.2.1 Enterprise and Consumer email popularity

2.2.1.1 Enterprise email popularity

Chart 2.4: Enterprise email market share, 2006

2.2.1.2 Consumer email popularity

Chart 2.5: Top four consumer webmail providers in millions of users, Q3 2006

2.2.1.2 Consumer and enterprise market share Chart 2.6: Global proportion of email, consumer versus enterprise Table 2.1: Email protocols

2.3 How email works

Figure 2.1: Internet email delivery

2.3.1 Webmail

2.4 Push email versus traditional email

2.5 Methodology

2.6 Focus of this report




3. Current landscape

3.1 Drivers for mobile consumer email

3.1.1 Data usage growth

Chart 3.1: Worldwide mobile data revenue growth (2005-2011)

3.1.2 Messaging popularity

3.1.2.1 SMS revenue growth to slow

Chart 3.2: Global SMS revenue forcast (2006-2011)

3.1.2.2 Mobile enterprise email

Chart 3.3: Mobile enterprise email inbox growth (2005-2006)

3.1.3 Mobilising existing accounts

Chart 3.4: Mobile enterprise email accounts as a proportion of total enterprise email accounts

3.1.4 Mass market devices

Chart 3.5: PDA and Smartphone shipments as a percentage of total handsets shipped (H1 2006) Chart 3.6: Penetration of 3G handsets in Western Europe (2006-2011) Chart 3.7: Smartphone shipments as a percentage of total handset shipments (2006-2011)

3.1.4.1 SyncML penetration

3.2 Barriers for mobile consumer email

3.2.1 Increased expectations through broadband internet access Chart 3.8: Broadband internet access in number of households (2004-2006) Table 3.1: Data rates for different internet access technology

3.2.2 Pricing issues

3.2.2.1 Unclear pricing structure

3.2.2.2 Cannibalising SMS revenues

3.2.2.3 Enterprise and consumer email differs Table 3.2: Different usage scenarios of mobile consumer and enterprise email

3.2.3 User experience

3.2.4 Ease of use

Chart 3.9: Breakdown of problem types reported to technical support (Q2 2006)

3.2.5 Spam

3.3 Is there a demand for mobile consumer email?

3.3.1 Email already displaying potential Chart 3.10: Top mobile internet categories in the US (June 2005

3.3.2 UK and US consumer demand

Chart 3.11: Demand for mobile consumer email in Singapore, UK and US

3.3.3 SFR case study

Table 3.3: SFR Mail service details

Chart 3.12: SFR Mail subscriber growth (2005-2006)

3.3.4 Japanese experience - the success of i-mail Chart 3.13: Number of characters that can be sent on SMS and i-mail

3.3.4.1 Can the Japanese model be successful in the rest of the world?

3.5 Mobile email technical protocols

3.5.1 P-IMAP and LEMONADE

3.5.1.1 P-IMAP

3.5.1.2 LEMONADE

3.5.2 SyncML

Chart 3.14: SyncML enabled handset shipments (2004-2006)

3.5.3 Microsoft ActiveSyn

3.5.4 Technical protocol conclusion

3.6 Current operator deployment

3.6.1 Orange UK

Table 3.4: Orange UK WAP enabled email sites

3.6.1.1 Orange UK email pricing

Table 3.5: Orange World access charges

Table 3.6: Orange post-pay data usage charges

3.6.2 Cingular

Table 3.7: Email accounts accessible through Cingular's email service Table 3.8: Cingular Mobile Email capable handsets

3.6.2.1 Cingular pricing

Table 3.9: Examples of Cingular's data packages

3.6.3 Hutchison 3

3.6.3.1 Hutchison 3 Mobile Mail

3.6.3.1.1 Hutchison X-Series

3.7 Mobilisation of webmail

3.7.1 Google Gmail

3.7.2 MSN Hotmail

3.7.3 Yahoo

3.8 Email in competition with SMS and MMS

3.8.1 End user cost analysis

Table 3.10: Cost comparison of SMS, MMS and Mobile email

3.8.2 Usage scenarios

3.9 Current landscape conclusion




4. Vendor profiles

4.1 Technology and software vendors

4.1.1 Critical Path

4.1.1.1 Critical Path profile

Table 4.1: Critical Path key information

4.1.1.2 Critical Path Memova Mobile

4.1.1.3 Critical Path business model

4.1.1.4 Experience in fixed line

4.1.1.5 Critical Path overview

4.1.2 Funambol

4.1.2.1 Funambol profile

4.1.2.2 Funambol v3 and mobile email

4.1.2.3 Funambol business model

4.1.2.4 Funambol: differentiation through open source

4.1.2.5 Funambol Overview

4.1.3 OZ Communications

4.1.3.1 OZ Communications Profile

4.1.3.2 OZ Mobile Email Solutio

Table 4.2: OZ Mobile email solution

4.1.3.2.1 Smart Delivery Notification

4.1.3.3 OZ Business model

Table 4.3: OZ Mobile email deployments

4.1.3.4 OZ approach to industry standardisation

4.1.3.5 OZ Overview

4.1.4 Research in Motion (RIM)

4.1.4.1 RIM profile

Table 4.4: RIM key information

4.1.4.2 BlackBerry was built on email

Chart 4.1: BlackBerry subscriber growth (2004-2006)

4.1.4.3 Why is RIM targeting the consumer market?

4.1.4.4 Pearl handset

4.1.4.5 RIM consumer email overview

4.1.5 Seven Networks

4.1.5.1 Seven Profile

Table 4.5: Selected Seven Networks mobile email deployments by region

4.1.5.2 Seven's consumer email solutions

4.1.5.3 Seven's Business Model

4.1.5.4 Seven Overview

Table 4.6: Alltel and Sprint handsets pre-installed with Seven's email solution

4.1.6 Synchronica

4.1.6.1 Synchronica profile

4.1.6.2 SyncML Gateway

4.1.6.3 Synchronica differentiation

4.1.6.4 Case Study: Synchronica and IXI Mobile

4.1.6.5 Synchronica overview

4.1.7 Visto

4.1.7.1 Visto profile

Table 4.7: Visto keyinformation

4.1.7.2 Visto solutions

Table 4.8: Mobile platforms that work with Visto Mobile Table 4.9: Visto operator deals

4.1.7.3 Visto overview

4.1.8 WDS Global

4.1.8.1 WDS profile

Table 4.10: WDS Global key information

4.1.8.2 Configuration issues key to lack of mobile email adoption Chart 4.2: Reasons for end-users not downloading a mobile adult service application

4.1.8.3 WDS Captivate, Configure, Coac

4.1.8.4 WDS overview

4.1.9 Other technology vendors

4.1.9.1 Mail2web

4.1.9.2 Fastmobile

4.1.9.3 Inexbee

4.1.9.4 Berggi

4.1.9.5 Emoze

4.2 Handset Manufacturers

4.2.1 Nokia

Chart 4.3: Mobile handset market share (Q3 2006) Chart 4.4: Combined smartphone / PDA market share (H1 2006)

4.2.1.1 Purchase of Intellisync

4.2.1.2 Further email support

Table 4.11: Nokia's email partners

Table 4.12: Nokia handset compatibility with Seven Networks email solution

4.2.1.3 Nokia and Yahoo

4.2.1.4 Nokia email conclusion

4.2.2 Palm

Table 4.13: Palm key information

4.2.2.1 Palm moves towards the consumer market

4.2.2.2 Palm Overview

4.2.3 Other handset manufacturers

4.2.3.1 Sony Ericsson

4.2.3.2 Motorola

4.3 Vendor overview




5. Future strategies

5.1 How can mobile consumer email be made more accessible?

5.1.1 Email configuration

Chart 5.1: Mobile email configuration times on a typical smartphone Chart 5.2: Reasons for mobile handset return

5.1.2 Handset capability and availability

5.1.2.1 MMS capable handset growth

5.1.2.2 SyncML Growth

Chart 5.3: SyncML enabled handset shipments (2006-2008)

5.1.2.3 Smartphone growth

Chart 5.4: Smartphones as a percentage of total handset shipments (2006-2011) Chart 5.5: QWERTY mobile device growth (2006-2011)

5.1.3 Pricing

5.1.3.1 Available pricing strategies

5.1.3.2 Best practice pricing strategies

5.1.3.2.1 Flat rate charging

5.1.3.2.2 Bundle packages

5.1.3.2.3 Per message charging

5.1.3.3 Customer segmentation

5.2 Who will be the main driver behind mobile consumer email?

5.2.1 RIM move to consumer

5.3 Industry Standards

5.4 Why should users send email when they have SMS?

5.4.1 How will email compete in the mobile messaging market?

5.4.2 Does mobile consumer email risk cannibalising SMS revenues?

5.4.3 How will mobile consumer email be used?

5.4.3.1 Convergence between services

5.4.3.2 Consumer email opportunity with quadruple play services

5.4.4 Is Instant Messaging (IM) a bigger threat to mobile consumer email than SMS?

Chart 5.6: Usage of email and IM among US fixed line users

5.5 Forecasts

5.5.1 Enterprise and consumer email

Chart 5.7: Proportion of consumer and enterprise mobile email (2006-2011)

5.5.2 Number of mailboxes

Chart 5.8: Number of mobile email inboxes (2006-2011) Chart 5.9: Proportion of email inboxes mobilised (2006-2011) Chart 5.10: Number of mobile consumer email inboxes (2006-2011)

5.5.3 Revenue

Chart 5.11: Consumer email revenue forecast (2006-2011)




6. Conclusions and recommendations

6.1 Conclusions

6.2 Recommendations

6.2.1 For mobile operators

6.2.2 For webmail

6.2.3 For technology vendors

6.2.4 For handset manufacturers

Abstract

A major issue facing mobile consumer email is pricing. Mobile operators, particularly in Europe, are concerned that consumer email will impact upon SMS revenues. As a result of this fear, mobile operators have not promoted email well enough to consumers and have priced the service amongst data usage charges. Data usage has not been a success amongst mass-market users and consequently, email services are neglected. In this report, visiongain portrays the different usage scenarios and shows how mobile consumer email can compliment and boost SMS revenues.

Can mobile operators, vendors and handset manufacturers compete with Hotmail, Google and Yahoo for consumer mobile services or will they merely be an access point to current email services? What are existing webmail providers, such as Google's Gmail and MSN Hotmail doing now to attract and profit from mobile email? This report tells you. With in-depth forecasts there is not another report available that can offer you this opportunity in consumer mobile email. If you deal with mobile data or the consumer market you must read this report today.

The report answers the following key questions:
  • What is driving the current interest in mobile email?
  • Is there a demand for mobile email among consumers?
  • What are the issues and factors necessary to make mobile email a success?
  • What are the market barriers?
  • How do companies make mobile email more accessible and user friendly?
  • What vendors offer mobile consumer email solutions?
  • How should operators go about marketing and promoting mobile email?
  • How will RIM's new focus on the consumer mass-market affect mobile operators?
  • What can be learned from the Japanese experience and the popularity of mobile email there?
  • How should mobile email be positioned in a market dominated by SMS?
  • What are the pricing strategies available to mobile operators?
  • Does mobile email risk cannibalising SMS revenues?
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