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Published by: BCC Research
Published: Nov. 1, 1999 - 191 Pages
Table of Contents
Title
Introduction
Study Goal And Objectives
Reasons For Doing The Study
Contribution Of The Study
Scope And Format
Methodologies
Information Sources
Bcc On-Line Services
Internet
Summary
Overview
Sports Persons And Nutrition
Sports Nutrition Products
Types And Purposes
Foods/Drinks
Supplements
Times Of Usage
Purposes
Products By Purposes
To Boost Energy
To Burn Fat
To Increase Weight/Strength
To Improve Performance/Endurance
To Aid Post-Workout Recovery
Other Purposes
Research Studies
Risks And Dangers
Bcc Forecasts—U.S.
By Type Of Sports Nutrition Product
Larger Share/Faster Growth—Foods/Drinks
Largest Share Of All Products—Sports/Energy Drinks
Fastest Growth Of All Products—Sports/Energy Bars
Good Growth—Supplements
By Foods/Drinks
Largest Share—Rtd Sports/Energy Drinks
Larger Share And Faster Growth—Carbohydrate-Based
Slight Growth—Protein-Based
Fastest Growth—Sports/Energy Bars
Largest Share—Protein Sports/Energy Bars
Fastest Growth—40/30/30 And 1:1 Sports/Energy Bars
Good Growth For Powders To Mix
Gels—Niche Product
By Carbohydrate And Protein
Larger Share—Carbohydrate
Faster Growth—40/30/30 And 1:1
By Supplements
Larger Share And Faster Growth—Individual
Largest Share—Herbal Products
Larger Share/Faster Growth—Individual Herbal Products
Largest Share And Fastest Growth—Tonics
Fastest Growth—Amino Acids/Derivatives
Larger Share/Faster Growth—Individual Supplements
Larger Share/Faster Growth—Derivative Supplements
Largest Share/Fastest Growth—Individual Derivatives
Faster Growth—Individual Hmb
Amino Acids
Larger Share/Faster Growth—Individual
Modest Growth—Prohormones, Vitamins/Minerals
Prohormones
Largest Share And Fastest Growth—Andro Products
Vitamins/Minerals
Largest Share And Fastest Growth—Minerals
Other Supplements
By Product And Presumed Primary Purpose
Foods/Drinks
Supplements
By Presumed Primary Purpose
Largest Share And Fastest Growth—Boost Energy
Next Largest Share—Increase Weight/Strength
Next Fastest Growth—Improve Performance/Endurance
Industry Structure
Market Influences
Consumer Interest
Consumer Interest In Self-Care
Increasing Exercise Participation
Age And Income
Changing Attitudes
Media
Driving Forces
Regulations
Price
Trends In Sports Nutrition Products
Retailing Outlets
Most Active Marketers
Industry Environment
Foods And Drinks
Types And Purposes
Supplying Carbs And Protein
Times For Usage
Sports/Energy Bars
Carbohydrate Bars
Protein Bars
40/30/30 And 1:1
Trends: Using New Ingredients
Thermogenics
Ribose
Rice Extract
Sports/Energy Drinks
Ready-To-Drink (Rtd)
Carbohydrate Rtds
Low Carbohydrate
High Carbohydrate
Protein Rtds
Trend: Using Thermogenic Ingredients
Powders To Mix
Protein Powders
Trend: Using New Ingredients
Trend: Using New Technologies
Carbohydrate Powders
High Carbohydrate
Low Carbohydrate
40/30/30 And 1:1
Gels
Chewables
Cookies
Wafers
"Candy"
Meat Snacks
Products By Purposes
To Boost Energy
To Burn Fat
To Increase Weight/Strength
To Improve Performance/Endurance
Other Purposes
Research Studies
Sports/Energy Drinks
Gels
Sports/Energy Bars
Risks And Dangers
Special Conditions
Side Effects/Adverse Reactions
Bcc Forecasts—U.S.
By Type Of Product
Largest Share—Sports/Energy Drinks
Fastest Growth—Sports/Energy Bars
Good Growth For Powders To Mix
Sports/Energy Bars
Largest Share—Protein
Fastest Growth—40/30/30 And 1:1
Strong Growth—Carbohydrate
Rtd Sports/Energy Drinks
Larger Share And Faster Growth—Carbohydrate-Based
Slight Growth—Protein
Powders To Mix
Largest Share—Protein
Fastest Growth—40/30/30 And 1:1
Slight Growth For Carbohydrates
Gels
Chewables
By Carbohydrate And Protein
Largest Share—Carbohydrate
Faster Growth—40/30/30 And 1:1
Strong Growth For Protein
By Product And Presumed Primary Purpose
Sports/Energy Bars
Largest Share—Boost Energy
Fastest Growth—Meal Replacement/Snacks
Other Purposes
Rtd Sports/Energy Drinks
Largest Share And Fastest Growth—Boost Energy
Other Purposes
Powders To Mix
Largest Share—Increase Weight/Strength
Fastest Growth—Meal Replacement/Snacks
Other Purposes
Gels
Largest Share And Fastest Growth—Boost Energy
By Presumed Primary Purpose
Largest Share—Boost Energy
Fastest Growth—Improve Performance/Endurance
Other Purposes
Boost Energy
Largest Share—Rtd Sports/Energy Drinks
Fastest Growth—Sports/Energy Bars
Improve Performance/Endurance
Largest Share And Fastest Growth—Sports/Energy Bars
Aid Post-Workout Recovery
Largest Share—Powders To Mix
Fastest Growth—Sports/Energy Bars
Meal Replacements/Snacks
Largest Share—Rtd Sports/Energy Drinks
Fastest Growth—Sports/Energy Bars
Burn Fat
Largest Share—Powders To Mix
Fastest Growth—Rtd Sports/Energy Drinks
Increase Weight/Strength
Largest Share And Fastest Growth—Powders To Mix
Industry Structure
Market Influences
Consumer Interest In Self-Care
Increasing Exercise Participation
Age
Exercise Participation
U.S. Census
Sex/Gender
Exercise Participation
U.S. Census
Changing Attitudes
Media
Driving Forces
Regulations
Price
Retailing Outlets
Technology
Most Active Marketers
Sports/Energy Bars
Carbohydrate Bars
Protein Bars
40/30/30 And 1:1
Rtd Sports/Energy Drinks
Low Carbohydrate
High Carbohydrate
Protein
Powders To Mix
Protein
Carbohydrate
40/30/30 And 1:1
Gels
Chewables
Market Leaders
Industry Environment
Supplements
Types And Purposes
Delivery Systems
Times For Usage
Prohormones
Andro Products
Androstenedione
Norandrostenedione
Androstenediol
Norandrodiol
Chrysin
Growth Hormone (Gh)
Dehydroepiandrosterone (Dhea)
Trend: Finding New Ingredients
Amino Acids/Derivatives
Amino Acids
L-Glutamine
L-Carnitine
L-Arginine
Trend: Using Other Amino Acids
Derivatives
Creatine
Hmb
Herbal Products
Stimulants
Ma Huang/Ephedra
Guarana
Yohimbe Bark
Tribulus Terrestris
Trend: Using New Ingredients
Tonics/Adaptogens
Ginseng
Ginkgo Biloba
White Willow
Trend: Using New Ingredients
Other Herbs/Extracts
Turmeric
Grape Seed, Green Tea, And Pine Bark
Vitamins/Minerals
Energy Production—B1, B2, B3, B5
Antioxidants—C, E, Beta-Carotene
Vitamin C—Heals Sports Injuries
Protein Metabolism—B6
B12
Minerals
Calcium
Chromium
Magnesium
Potassium
Selenium
Vanadyl Sulfate
Zinc
Other Minerals
Trends In Multi/Combination Products
Other Supplements
Glucosamine
Ribose
Pyruvate
Conjugated Linoleic Acid (Cla)
Alpha Lipoic Acid (Ala)
Coenzyme Q-10 (Co-Q 10)
Chitosan
Colostrum
Products By Purposes
To Boost Energy
To Burn Fat
To Increase Weight/Strength
To Improve Performance/Endurance
Other Purposes
Research Studies
Risks And Dangers
Special Conditions
Side Effects/Adverse Reactions
Interactions
Bcc Forecasts—U.S.
By Type Of Supplement
Largest Share—Herbal Products
Fastest Growth—Amino Acids/Derivatives
Modest Growth—Prohormones, Vitamins/Minerals
Prohormones
Vitamins/Minerals
Larger Share And Faster Growth—Individual
Prohormones
Larger Share/Faster Growth—Multi/Combination/Stacked
Largest Share And Fastest Growth—Andro Products
Largest Share/Fastest Growth—Multi/Combination/Stacked
Individual Andro Supplements
Individual Chrysin, Gh, Dhea Supplements
Amino Acids/Derivatives
Larger Share/Faster Growth—Individual
Larger Share/Faster Growth—Derivatives
Largest Share/Fastest Growth—Individual Derivatives
Larger Share—Creatine
Faster Growth—Hmb
Multi/Combination Derivatives
Amino Acids
Larger Share/Faster Growth—Individual
Largest Share And Fastest Growth—Glutamine
Some Growth—Carnitine
Flat Growth—Arginine
Multiple/Combination Amino Acids
Herbal Products
Larger Share And Faster Growth—Individual
Largest Share And Fastest Growth—Tonics
Largest Share And Fastest Growth—Ginseng
Good Growth For Stimulants
Largest Share And Fastest Growth—Tribulus
Good Growth For "Others"
Vitamins/Minerals
Larger Share Multi/Combination
Faster Growth—Individual
Larger Share And Faster Growth—Minerals
Multi/Combination Minerals
Individual Minerals
Largest Share/Fastest Growth—Chromium Picolinate
Good Growth—Magnesium, Vanadyl Sulfate, Selenium
Slow Growth—Calcium, Potassium, Zinc
Vitamins—Multi/Combination And Individual
Larger Share/Faster Growth—Multi/Combination Vitamins
Individual Vitamins
Largest Share/Fastest Growth—Vitamin E
Fast Growth—Vitamin C
Slow Growth—Beta-Carotene, B Vitamins
Other Supplements
Larger Share—Individual
Largest Share And Fastest Growth—Pyruvate
By Delivery System
Largest Share—Capsules
Fastest Growth—Powder
By Product And Presumed Primary Purpose
Prohormones
Largest Share/Fastest Growth—Increase Weight/Strength
Amino Acids/Derivatives
Largest Share And Fastest Growth—Boost Energy
Herbal Products
Largest Share And Fastest Growth—Boost Energy
Vitamins/Minerals
Largest Share—"Other"
Fastest Growth—Burn Fat
Other Supplements
Largest Share And Fastest Growth—Boost Energy
By Presumed Primary Purpose
Largest Share And Fastest Growth—Boost Energy
Boost Energy
Largest Share—Herbal Products
Fastest Growth—Amino Acids/Derivatives And Herbals
Improve Performance/Endurance
Largest Share—Vitamins/Minerals
Fastest Growth—Prohormones
Aid Post-Workout Recovery
Largest Share—Amino Acids/Derivatives
Fastest Growth—Vitamins/Minerals
Burn Fat
Largest Share—Herbal Products
Fastest Growth—Amino Acids/Derivatives
Increase Weight/Strength
Largest Share/Fastest Growth—Amino Acids/Derivatives
Other Purposes
Largest Share And Fastest Growth—Vitamins/Minerals
Industry Structure
Market Influences
Consumer Interest In Self-Care
Increasing Exercise Participation
Changing Attitudes
Age And Income
Media
Advertising/Education
Internet As Information Source
Driving Forces
Regulations
Looking For A New Strategy
Bans On Products
Investigating Androstenedione
Price
Retailing Outlets
E-Commerce
Technology
Most Active Marketers
Prohormones
Amino Acids/Derivatives
Herbal Products
Vitamins/Minerals
Vitamins
Minerals
Other Substances
Market Leaders—Prohormones, Amino Acids/Derivatives
Industry Environment
Emulating Pharmaceutical Industry
Conducting Clinical Studies
Purity
Amount Of Ingredients
Making Deals With Gyms
List Of Tables
Summary Table
Sales Estimates And Projections For Sports Nutrition
Products, 1999-2004
1 Types Of Sports Nutrition Products And How They Are Marketed
2 Examples Of Recommended Period To Use Foods/Drinks And Supplements In Relation To Workout, Activity, Or Event
3 Types And Purposes Of Sports Nutrition Products
4 Sports Nutrition Products To Boost Energy
5 Sports Nutrition Products To Burn Fat
6 Sports Nutrition Products To Increase Weight/Strength
7 Sports Nutrition Products To Improve Performance/Endurance
8 Sports Nutrition Products To Aid Post-Workout Recovery
9 Sports Nutrition Products Used For Other Purposes
10 Sales Estimates And Projections For Sports Nutrition Products, 1999-2004
11 Sports Nutrition Products And Their Presumed Purposes, With Bcc Estimates For Largest Share And Fastest-Growing Sales
12 Sales Estimates And Projections For Sports Nutrition Products And Their Presumed Primary Purposes, 1999-2004
13 Examples Of Most Active Marketers And Their Sports Nutrition Products
14 Examples Of Recommended Period To Consume Foods/Drinks In Relation To Workout, Activity, Or Event
15 Types And Purposes Of Sports/Energy Bars
16 Types And Purposes Of Rtd Sports/Energy Drinks
17 Purposes Of Protein Powders
18 Purposes Of Carbohydrate, 40/30/30, And 1:1 Powders To Mix
19 Purposes Of Gels
20 Purposes Of Chewables
21 Products To Boost Energy
22 Products To Burn Fat
23 Products To Increase Weight/Strength
24 Products To Improve Performance/Endurance
25 Products To Achieve Other Purposes
26 Sales Estimates And Projections For Sports Nutrition Products, 1999-2004
27 Sales Estimates And Projections For Sports/Energy Bars, 1999-2004
28 Sales Estimates And Projections For Rtd Sports/Energy Drinks, 1999-2004
29 Sales Estimates And Projections For Sports/Energy Drinks As Powders To Mix, 1999-2004
30 Sales Estimates And Projections For Gels, 1999-2004
31 Sales Estimates And Projections For Sports Nutrition Foods/Drinks By Source Of Ingredients, 1999-2004
32 Sales Estimates And Projections For Sports/Energy Bars By Presumed Primary Purpose, 1999-2004
33 Sales Estimates And Projections Fot Rtd Sports/Energy Drinks By Presumed Primary Purpose, 1999-2004
34 Sales Estimates And Projections For Powders To Mix By Presumed Primary Purpose, 1999-2004
35 Sales Estimates And Projections For Gels By Presumed Primary Purpose, 1999-2004
36 Sales Estimates And Projections For Sports Nutrition Foods/Drinks And Their Presumed Primary Purposes, 1999-2004
37 Sales Estimates And Projections For Presumed Primary Purpose Of Boosting Energy, 1999-2004
38 Sales Estimates And Projections For Presumed Primary Purpose Of Improving Performance/Endurance, 1999-2004
39 Sales Estimates And Projections For Presumed Primary Purpose Of Aiding Post-Workout Recovery, 1999-2004
40 Sales Estimates And Projections For Presumed Primary Purpose Of Meal Replacements/Snacks, 1999-2004
41 Sales Estimates And Projections For Presumed Primary Purpose Of Burning Fat, 1999-2004
42 Sales Estimates And Projections For Presumed Primary Purpose Of Increasing Weight/Strength, 1999-2004
43 U.S. Census Data For Selected Age Groups, 1999-2004
44 U.S. Census Data By Sex, 1999-2004
45 Examples Of Most Active Marketers And Their Sports Nutrition Foods And Drinks
46 Examples Of Most Active Marketers And Their Sports/Energy Bars Marketed As Carbohydrate
47 Examples Of Most Active Marketers And Their Sports/Energy Bars Marketed As Protein
48 Examples Of Most Active Marketers And Their Sports/Energy Bars Marketed As 40/30/30 And 1:1
49 Examples Of Most Active Marketers And Their Rtd Sports/Energy Drinks Marketed As Low Carbohydrate
50 Examples Of Most Active Marketers And Their Rtd Sports/Energy Drinks Marketed As High Carbohydrate
51 Examples Of Most Active Marketers And Their Rtd Sports/Energy Drinks Marketed As Protein
52 Examples Of Most Active Marketers And Their Protein Powders To Mix As Sports/Energy Drinks
53 Examples Of Most Active Marketers And Their High-Carbohydrate Powders To Mix As Sports/Energy Drinks
54 Examples Of Most Active Marketers And Their Low-Carbohydrate Powders To Mix As Sports/Energy Drinks
55 Examples Of Most Active Marketers And Their 40/30/30 And 1:1 Powders To Mix As Sports/Energy Drinks
56 Examples Of Most Active Marketers And Their Gels
57 Examples Of Most Active Marketers And Their Chewables
58 Markets Leaders And Estimated Market Share
59 Delivery Systems Of Sports Nutrition Supplements
60 Examples Of Recommended Daily Usage
61 Types And Purposes Of Prohormones
62 Types And Purposes Of Andro Products As Prohormone Supplements
63 Types And Purposes Of Chrysin, Gh, And Dhea As Prohormone Supplements
64 Types And Purposes Of Amino Acids/Derivatives
65 Types And Purposes Of Herbal Products
66 Types And Purposes Of Vitamins
67 Types And Purposes Of Minerals
68 Types And Purposes Of "Other" Substances In Supplements
69 Supplements To Boost Energy
70 Supplements To Burn Fat
71 Supplements To Increase Weight/Strength
72 Supplements To Improve Performance/Endurance
73 Supplements To Achieve Other Purposes
74 Examples Of Side Effects And Adverse Reactions Of Supplements
75 Sales Estimates And Projections For Supplements Used As Sports Nutrition Products By Type, 1999-2004
76 Sales Estimates And Projections For Supplements Used As Sports Nutrition Products By Multi/Combinaion And Individual, 1999-2004
77 Sales Estimates And Projections For Prohormones Used As Sports Nutrition Supplements, 1999-2004
78 Sales Estimates And Projections For Amino Acids/Derivatives Used As Sports Nutrition Supplements, 1999-2004
79 Sales Estimates And Projections For Herbal Products Used As Sports Nutrition Supplements, 1999-2004
80 Sales Estimates And Projections For Vitamins/ Minerals Used As Sports Nutrition Supplements, 1999-2004
81 Sales Estimates And Projections For Other Supplements Used As Sports Nutrition Supplements, 1999-2004
82 Sales Estimates And Projections For Sports Nutrition Supplements By Delivery System, 1999-2004
83 Sales Estimates And Projections For Prohormone Supplements By Presumed Primary Purpose, 1999-2004
84 Sales Estimates And Projections For Amino Acids/Derivative Supplements By Presumed Primary Purpose, 1999-2004
85 Sales Estimates And Projections For Herbal Products By Presumed Primary Purpose, 1999-2004
86 Sales Estimates And Projections For Vitamins/Minerals By Presumed Primary Purpose, 1999-2004
87 Sales Estimates And Projections For Other Supplements By Presumed Primary Purpose, 1999-2004
88 Sales Estimates And Projections For Sports Nutrition Supplements And Their Presumed Primary Purposes, 1999-2004
89 Sales Estimates And Projections For Boosting Energy As Presumed Primary Purpose, 1999-2004
90 Sales Estimates And Projections For Improving Performance/Endurance As Presumed Primary Purpose, 1999-2004
91 Sales Estimates And Projections For Aiding Post-Workout Recovery As Presumed Primary Purpose, 1999-2004
92 Sales Estimates And Projections For Burning Fat As Presumed Primary Purpose, 1999-2004
93 Sales Estimates And Projections For Increasing Weight/Strength As Presumed Primary Purpose, 1999-2004
94 Sales Estimates And Projections For Other Purposes As Presumed Primary Purpose, 1999-2004
95 Examples Of Most Active Marketers And Their Sports Nutrition Supplements
96 Examples Of Most Active Marketers And Their Prohormone Supplements
97 Examples Of Most Active Marketers And Their Amino Acid/Derivative Supplements
98 Examples Of Most Active Marketers And Their Herbal Product Supplements
99 Examples Of Most Active Marketers And Their Vitamin Supplements
100 Examples Of Most Active Marketers And Their Mineral Supplements
101 Examples Of Most Active Marketers And Their "Other" Supplements
102 Markets Leaders And Estimated Market Share Of Prohormone And Amino Acid/Derivative Supplements
List Of Figures
Summary Figure
Sales Estimates And Projections For Sports Nutrition Products, 1999-2004
1 Sales Estimates And Projections For Sports Nutrition Products, 1999-2004
2 Sales Estimates And Projections For Sports Nutrition Products And Their Presumed Primary Purposes, 1999-2004
3 Sales Estimates And Projections For Sports Nutrition Products, 1999-2004
4 Sales Estimates And Projections For Sports/Energy Bars, 1999-2004
5 Sales Estimates And Projections For Rtd Sports/Energy Drinks, 1999-2004
6 Sales Estimates And Projections For Sports/Energy Drinks As Powders To Mix, 1999-2004
7 Sales Estimates And Projections For Gels, 1999-2004
8 Sales Estimates And Projections For Sports Nutrition Foods/Drinks By Source Of Ingredients, 1999-2004
9 Sales Estimates And Projections For Sports Nutrition Foods/Drinks And Their Presumed Primary Purposes, 1999-2004
10 U.S. Census Data For Selected Age Groups, 1999-2004
11 U.S. Census Data By Sex, 1999-2004
12 Sales Estimates And Projections For Supplements Used As Sports Nutrition Products, 1999-2004
13 Sales Estimates And Projections For Supplements Used As Sports Nutrition Products By Multi/Combination And Individual, 1999-2004
14 Sales Estimates And Projections For Prohormones Used As Sports Nutrition Supplements, 1999-2004
15 Sales Estimates And Projections For Amino Acids/ Derivatives Used As Sports Nutrition Supplements, 1999-2004
16 Sales Estimates And Projections For Herbal Products Used As Sports Nutrition Supplements, 1999-2004
17 Sales Estimates And Projections For Vitamins/Minerals Used As Sports Nutrition Supplements, 1999-2004
18 Sales Estimates And Projections For Sports Nutrition Supplements By Delivery System, 1999-2004
19 Sales Estimates And Projections For Sports Nutrition Supplements And Their Presumed Primary Purposes, 1999-2004
AbstractSports nutrition products (foods/drinks and supplements) can be used by serious athletes as well as consumers participating in recreational exercise and fitness activities to promote good health. With more people participating in all types of activities, and more people interested in promoting good health even without engaging in exercise, sports nutrition products will expand their markets. This report looks at various products that marketers have developed for different age/sex groups, sports intensity and fitness goals, and makes sales estimates and forecasts from 1999-2004.
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