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Lessons from the first commercial DMB services in KoreaPublished by: Ovum Plc Published: Oct. 31, 2006 - 11 Pages Table of ContentsKey messages DMB service development so far Coverage Content Terminals Visual quality S-DMB pricing User response Service uptake Level of consumer satisfaction Users and usage patterns Issues Service providers’ performance Will advertisement-based services be sustainable? Table of figures Figure 1 Development of S-DMB and T-DMB Figure 2 Proportion of new T-DMB content including extensions Figure 3 S-DMB and T-DMB subscriber numbers, terminals and net additions Figure 4 Demographic distribution of S-DMB subscribers (April 2006) AbstractDigital multimedia broadcasting (DMB) services based on two different technologies, terrestrial DMB (T-DMB) and satellite DMB (S-DMB), have been in commercial operation since 2005. Despite their similarity in terms of consumer experience, enabling users to watch TV on the move, T-DMB and S-DMB are undergoing different development scenarios. Suran Seong examines the current development of the two mobile broadcasting technologies and identifies the lessons for deployment in other markets.Get Full Details About This Report >> |
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