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Emerging business models for mobile advertising

Published by: Ovum Plc

Published: Jan. 10, 2007 - 8 Pages


Table of Contents


Cost-per-thousand model
How it works
Mobile revenue flows
Challenges of the CPM model in the mobile world
Cost-per-click model and mobile search marketing
How it works
Challenges
Cost-per-acquisition model

Table of figures

Figure 1 Operator-centric CPM mobile advertising model
Figure 2 Non-operator-centric CPM mobile advertising model
Figure 3 Operator partners with WASP
Figure 4 Operator partners with Internet search brand

Abstract

This report analyses the emerging business models for mobile advertising, including cost-per-thousand, cost-per-click and cost-per-acquisition models.


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